Shopify International SEO Services

Your international expansion is live on Shopify Markets but organic traffic from those markets is not growing. The most common cause is identical content across market subfolders with no meaningful regional differences, which causes Google to ignore the hreflang tags and default to your primary store for every market.

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Justrite Logo
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Invisible Bead Extensions logo
Sarris Candies Logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

4

Markets we run SEO across for a single client

Justrite sells industrial safety equipment across four brands and multiple regions from one Shopify store. We merged four separate Magento sites into it and organic traffic doubled after launch.

25-40%

revenue growth for Shopify brands expanding internationally within 18 months

Shopify merchants selling in multiple markets see 25-40% revenue growth within 18 months. Cross-border ecommerce is growing 25% annually, twice the rate of domestic ecommerce.

3-6

months to see organic traffic from new language markets

Brands adding three or more languages to Shopify consistently see organic traffic growth from those language markets within three to six months when the technical setup is correct and content is genuinely localised.

98%

client retention

Most Shero international SEO clients continue on a retainer for ongoing market expansion, content localisation, and monitoring. International SEO requires ongoing attention as new markets are added and as Google's market-specific signals are refined.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What Shopify international SEO covers

Shopify international SEO covers the technical and content configuration that allows your store to rank in multiple markets simultaneously.

  • Shopify Markets configuration audit and setup
  • Hreflang tag implementation and validation
  • Subfolder versus subdomain architecture decision
  • Translated metadata: title tags and meta descriptions per market
  • Market-specific content localisation for key pages
  • Google Search Console multi-market setup and monitoring

What is our role

While Shopify Markets automates heavy lifting, success still requires manual alignment of your products, markets, and overall localized strategy.

01

Identical content across markets causes Google to ignore hreflang and default to the primary store

Shopify Markets configures hreflang automatically. The failure is not the tags. It is identical content across market subfolders. When pages look the same, Google ignores hreflang and defaults to the primary store for every market. Shero audits content differentiation and identifies the minimum changes needed to create genuine regional relevance.

02

Untranslated metadata means your French market URLs show English snippets in French search results

Translating store content is step one. Translating metadata is frequently missed. A French market URL with an English title tag shows English snippets in French search results and CTR collapses. Shero audits metadata translation across every active market before any new market is indexed.

03

The URL architecture decision must be made before the catalog is built, not after

Choosing URL architecture after the catalog is built requires a full redirect audit and risks existing rankings. Subfolders consolidate domain authority. Subdomains and TLDs build authority per market independently. Shero recommends and implements the structure before any market content is created.

04

Currency is the part most stores get half right.

Currency is the part most stores get half right. Showing prices in the local currency is easy. Rounding them so 24.17 euros becomes 24.90, charging in the currency the card is issued in, and offering the payment methods that market actually uses is where the conversion sits. We configure Markets for all three alongside the SEO work.

05

International SEO results build over three to six months

A new market doesn’t rank overnight. In the first few weeks, Google crawls and indexes the new market URLs and connects them through hreflang. Impressions in the target country usually start within the first two months. Meaningful organic traffic typically builds between months three and six, depending on competition and existing domain authority. Shero tracks each market against these milestones from launch.

06

Google Search Console must be configured separately for every market

Organic traffic from international markets appears in one Search Console property unless each market is registered separately. Without per-market properties, you cannot see keyword rankings, indexation issues, or hreflang effectiveness per market.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies

A 30-minute call with Shero produces a specific scope, timeline, and recommendation. No generic proposals.

Get a quote

How Shero delivers Shopify international SEO

01

International SEO audit

Audit current hreflang implementation, content differentiation across markets, metadata translation, URL architecture, and Search Console setup. Identify what is causing Google to ignore market signals.

02

Architecture recommendation

Recommend subfolder, subdomain, or TLD structure based on expansion goals, current domain authority, and the markets being targeted. Implement before any market content is created.

03

Shopify Markets configuration

Configure Shopify Markets with correct language, currency, duty, and domain settings for each market. Verify hreflang tags are generating correctly before any market goes live.

04

Content localisation for key pages

Localise homepage, top collection pages, and key product pages for priority markets. Genuine content differences, not just translation, create the regional relevance signals Google needs to serve the correct market version.

05

Metadata translation and validation

Translate title tags and meta descriptions for every active market. Verify translated metadata is being indexed by submitting market-specific sitemaps to Search Console.

06

Market-specific monitoring

Set up Search Console properties for every active market. Monitor keyword rankings, indexation coverage, hreflang errors, and organic traffic per market. Address issues before they compound.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

And you?

Let's build something great together.

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Email
[email protected]
Locations
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