Shopify Marketing Agency for DTC and B2B Brands

Unlike agencies that run paid media in isolation, Shero integrates marketing with store development and operations to ensure accurate tracking, clean product feeds, and campaigns powered by first-party data. Designed for DTC and B2B brands on Shopify and Shopify Plus, this unified approach seamlessly drives SEO, email, paid media, programmatic advertising, and feed management.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

200%

Revenue growth achieved by STX after partnering with Shero

STX saw 200% eCommerce revenue growth after partnering with Shero. The growth came from a combination of platform migration from Adobe Commerce to Shopify Plus, unified DTC and B2B, and ongoing paid media and SEO work that ran alongside the platform work rather than starting after it.

222%

Checkout conversion improvement across Shero's client base

Shero's clients have achieved a 222% improvement in checkout conversion across the portfolio. Marketing performance and store conversion rate are not independent a campaign that sends traffic to a slow page or a broken checkout loses money regardless of how well the audience is targeted.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Marketing retainers are typically long-term because paid media, SEO, and email programs compound over time the longer the dataset, the more accurate the optimisation.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Running marketing for Shopify brands from inside a Premier Partner means the tracking setup, product data quality, and checkout configuration underlying each campaign are all within Shero's control rather than blocked by a separate development team.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shero runs under marketing

Each channel draws from the same Shopify first-party data and the same conversion tracking layer, so attribution is consistent and budget decisions are made from accurate numbers rather than platform-reported figures that contradict each other.

  • Paid social: Meta, TikTok, Pinterest campaign strategy, creative, and optimisation
  • Google Ads: Shopping, Search, PMax, and YouTube campaign management
  • SEO: on-page, technical, content, and schema for Shopify stores
  • Email and SMS: Klaviyo strategy, flows, and campaigns for DTC and B2B
  • Programmatic advertising: display, video, native, and CTV via StackAdapt and The Trade Desk
  • Product feed management: Google Shopping, Meta, Amazon, and 2,000+ channel feeds via Feedonomics

Why brands work with Shero on marketing

Marketing agencies that don't own the store can't fix the tracking, the product feed, or the checkout that's undermining campaign performance. Shero owns the whole stack, which means campaign problems caused by the platform are fixed directly rather than escalated to a third party.

01

First-party tracking set up before any budget is allocated

Platform-reported ROAS has been unreliable since iOS privacy changes. Shero sets up server-side conversion tracking via Elevar before any campaign begins, so Meta CAPI, Google Enhanced Conversions, and GA4 all receive accurate event data. Budget decisions are made from numbers that reflect what actually happened.

02

Paid media managed by people who also know the store

Meta and Google campaigns optimise toward conversions. If the conversion tracking is incomplete, the campaigns optimise toward the wrong signal. If the product pages are slow, the campaigns send traffic to pages that won't convert. Shero's paid media team runs in the same engagement as the store's development team, so both problems get fixed rather than one being blamed for the other.

03

SEO built on the same Shopify platform knowledge as the store

Shopify SEO has specific constraints and opportunities: URL structure, collection page indexing, metafield-driven schema, and the interaction between the theme and Core Web Vitals. Shero's SEO work is built on Shopify platform depth rather than generic SEO practices applied to a platform the agency doesn't know well.

04

Programmatic advertising as an additional channel beyond Meta and Google

Brands that have extracted most of the efficiency available from Meta and Google use programmatic advertising to reach audiences across the open web websites, apps, streaming platforms, and connected TV. Shero runs programmatic campaigns through StackAdapt and The Trade Desk as an additional channel that complements rather than competes with the existing paid program. Read more about Shero's programmatic advertising service.

05

Product feeds managed at enterprise scale via Feedonomics

Google Shopping and Meta Catalog performance depend on feed quality. Stale prices, missing GTINs, poor product titles, and disapproved items all cost performance in ways that bid optimisation alone cannot fix. Shero manages product feeds for enterprise catalogs via Feedonomics, which distributes accurate product data to 2,000+ channels including Google, Meta, Amazon, and Walmart. See how Feedonomics works for Shopify brands.

06

Klaviyo email and SMS managed alongside paid media

Email and SMS are the highest-ROI channels for most Shopify brands because they work with owned audiences rather than paying for access. Shero runs Klaviyo flows and campaigns in the same engagement as paid media so the retention program captures the customers paid acquisition brings in.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Towing equipment and aftermarket accessories

Gen-Y Hitch PPC

GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

Gen-Y Hitch PPC

Marketing that is disconnected from the store's platform, tracking, and product data underperforms. Shero runs both sides of the same engagement.

The discovery session is free. It maps your current channel mix, tracking setup, and product feed quality before any marketing scope is agreed.

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How a Shero marketing engagement runs

01

Marketing Audit

Current channel performance, tracking accuracy, feed quality, and attribution model reviewed before any new spend is committed.

02

Tracking and Feed Setup

Server-side conversion tracking configured. Product feed validated across channels. First-party audience data connected.

03

Channel Strategy

Budget allocation recommended across channels based on current performance data and brand goals.

04

Campaign Launch

Campaigns launched with correct tracking in place from day one. No spend before tracking is verified.

05

Ongoing Management

Channel performance reviewed weekly. Creative refreshed. Budget rebalanced across channels as data accumulates.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana