Marketing Work

A Shopify marketing team should handle paid media, email and SMS, SEO and CRO from your store data, and change the store when a test calls for it. Shero plans campaigns from your sales and stock levels, sets up GA4 tracking and adds landing page tests to your theme.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

~3x

Orders from AI assistants year over year

In our AI referral benchmark, AI assistants sent about the same number of visits as the year before but close to three times the orders. So we set up AI referrals as their own channel in GA4.

5

Marketing disciplines in-house

We manage paid media, lifecycle email, SEO, CRO and analytics in-house, and every channel works from the same store data.

3 channels

Paid, email and organic read together

We look at paid, email and organic numbers side by side, so a drop in one channel is easier to spot. Our CRO work then helps the store convert more of the traffic those channels bring in.

First-party data

Audiences made from your own store

Klaviyo profiles and Shopify customer data give you an audience that does not depend on third-party cookies. We use them for email and SMS and as seed audiences for Meta and Google ads.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

What Shero marketing covers

Shero manages paid media, email, SEO, and CRO for eCommerce brands, with marketing tied directly to store data, customer segments, inventory, and funnel performance. Engagements are monthly retainers with clear deliverables, reporting, and direct strategist access.

• Google Ads and Meta Ads
• Klaviyo email and SMS
• eCommerce SEO
• Conversion rate optimization
• Analytics and attribution
• Marketing strategy

Compared on	Shero marketing team	A freelancer per channel	An in-house marketer	A single-channel agency
Campaigns that need site changes	Our developers create the landing pages and tracking fixes campaigns need	Asks you to find a developer	Waits for dev time	Recommends site changes, leaves the development to you
Seasonal peaks across channels	Archer Roose: Memorial Day sale emails and holiday shipping cutoff SMS campaigns	Each freelancer plans their own calendar	Plans the season, then carries it out alone	Plans the season for its channel only
Paid, email and site working together	Archer Roose: email ROAS up 18% after joint site and email work	Email and ads freelancers rarely compare notes	Can connect them if they cover both	Tunes its own channel; the rest is someone else's job
Selling in a regulated category	We create ad-safe landing pages on a subdomain so restricted products can be advertised within Google and Meta policies.	May not know ad rules for restricted products	Knows your category rules well	Rules knowledge depends on past clients
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Separate invoices from each freelancer	Salary for one generalist	Monthly retainer for one channel

Shero marketing team

Campaigns that need site changes Our developers create the landing pages and tracking fixes campaigns need

Seasonal peaks across channels Archer Roose: Memorial Day sale emails and holiday shipping cutoff SMS campaigns

Paid, email and site working together Archer Roose: email ROAS up 18% after joint site and email work

Selling in a regulated category We create ad-safe landing pages on a subdomain so restricted products can be advertised within Google and Meta policies.

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A freelancer per channel

Campaigns that need site changes Asks you to find a developer

Seasonal peaks across channels Each freelancer plans their own calendar

Paid, email and site working together Email and ads freelancers rarely compare notes

Selling in a regulated category May not know ad rules for restricted products

How you pay Separate invoices from each freelancer

An in-house marketer

Campaigns that need site changes Waits for dev time

Seasonal peaks across channels Plans the season, then carries it out alone

Paid, email and site working together Can connect them if they cover both

Selling in a regulated category Knows your category rules well

How you pay Salary for one generalist

A single-channel agency

Campaigns that need site changes Recommends site changes, leaves the development to you

Seasonal peaks across channels Plans the season for its channel only

Paid, email and site working together Tunes its own channel; the rest is someone else's job

Selling in a regulated category Rules knowledge depends on past clients

How you pay Monthly retainer for one channel

01

Marketing connected to the store

When the agency managing your Klaviyo program is the same team that developed your Shopify store, the segmentation uses real data. Product browse abandonment, B2B account activity, and post-purchase flows are set up against the actual data model of your store.

02

Paid media tied to real inventory and conversion data

Paid media at Shero is managed for ROAS and cost per acquisition. Clicks and impressions are tracked but they are not the goal. Every campaign decision ties back to revenue attributed to paid channels, tracked weekly and reported monthly.

03

SEO grounded in platform architecture and keyword research

Shopify SEO at Shero is handled by the same team that develops and maintains the stores. Technical SEO decisions are made with knowledge of the platform architecture.

04

CRO based on your own funnel data

Conversion rate optimization that starts from industry averages produces generic fixes. Shero's CRO work starts from your store's actual funnel data: where sessions drop, which segments convert differently, and what A/B tests are worth doing given your traffic volume and margin structure.

05

Email programmes for B2B and DTC audiences from one platform

GEN-Y Hitch's Klaviyo lists update every day from the customer categories in its NetSuite. Managing B2B and DTC email from one platform takes a team that understands the data model, and ours does.

06

Direct access to the strategists managing your accounts

Shero marketing clients have direct access to the people managing their campaigns, with no account layers in between. You can have a shared Slack channel with your dedicated team, and your account manager is not billed to you.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Want an audit of your current channels first? Let's talk.

Request a marketing review

01

Channel audit
We review each channel's accounts, tracking and results next to your store's order and inventory data.
02

Account structure
We rebuild ad and email account structure around your margins, stock levels and customer groups.
03

Store-side tests
We create CRO tests directly in your theme code, so marketing changes reach the store without a separate dev queue.
04

Scale winners
We move budget and effort into the campaigns, flows and pages that earn the most revenue.
05

Monthly report
We report results by channel each month with next month's plan and the store changes behind it.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What marketing channels does Shero manage?

02

Do you work with Klaviyo specifically, or other email platforms?

03

How does Shero's marketing work differ from a standalone marketing agency?

04

Can Shero handle marketing for B2B brands or only DTC?

05

How are results reported and how often?

06

How long does a marketing engagement typically last?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Marketing Work

What Shero marketing covers