Marketing Work

Shero manages Google Ads, Meta Ads, Klaviyo email and SMS, eCommerce SEO, and conversion rate optimisation. Analytics and attribution setup is included as part of every marketing engagement. For brands with existing channel setups, Shero can audit and take over management or run specific channels alongside an existing team.

Shero works primarily with Klaviyo for eCommerce email and SMS, as it is the platform best integrated with Shopify and Magento data models. We can also support brands on other platforms including Omnisend, Drip, and ActiveCampaign where the existing setup warrants it.

The key difference is platform access. Shero's marketing team works inside the same Shopify and Magento stores it builds and supports. That means email segmentation uses real customer data, paid campaigns connect to live inventory, and CRO recommendations account for platform constraints that a standalone agency would not see.

Both. Benchmade's email programme is a direct example of B2B marketing management: dealer communications, trade audience segmentation, and account-level flows running alongside DTC consumer email from the same Klaviyo account. Shero runs marketing for B2B, DTC, and hybrid brands.

Monthly reports cover every managed channel with performance data, test results, and recommendations. For paid media, weekly performance summaries are available. Reports are delivered with a monthly call to review results and agree priorities for the next period. Shero clients have direct access to the strategists managing their accounts, not just the reports.

Most marketing engagements run as ongoing monthly retainers. The average Shero marketing client engagement is 3+ years. Benchmade is the clearest example: a relationship that began as a development project extended into a full marketing and support retainer that has run for over three years.