Organic Social Media Marketing for eCommerce

Paid buys reach and is measured on acquisition. Organic builds an audience that stays between campaigns and is measured on engagement, community growth and the credibility it lends to everything else. They work on different timescales and are judged on different numbers.

Usually fewer than it currently is. The answer depends on whether your product photographs well, whether your buyers are B2B or DTC, and whether you can sustain video production. We give a recommendation after looking at your category and your team's capacity.

Engagement and follower growth move in the first couple of months. The effect on revenue is slower and shows up indirectly, through better paid performance and more people arriving already familiar with the brand. We set expectations on both at the start.

Both. Strategy, creative direction, production, copy and publishing are all in scope. For brands with an in-house photographer or creator relationships we work with what you already have and fill the gaps.

Two ways. Content that performs without spend tells us which concepts deserve budget, and an active profile gives a shopper who checks you out after seeing an ad a reason to come back. The second one is hard to measure and easy to notice when it is missing.

Yes, community engagement is part of the retainer. Questions asked in comments are purchase questions with a short shelf life, so they get answered the same day rather than batched up for a weekly pass.