Shopify Store Audit for Conversion and Growth

Want to know why your Shopify store's traffic isn't turning into orders? We review site speed, theme and app code, mobile UX, product pages, cart and checkout, SEO and analytics tracking, then rank every fix by expected revenue impact and effort.

Book a Discovery Call Our Work
WorshipHouse Media logo
Alto Music logo
Razor Emporium logo
Regal Cinemas logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

42/100

Average AI readiness score across 1,000 stores

Our AI readiness report scored 1,000 Shopify stores and the average was 42 out of 100. The audit includes checks like structured data and whether AI crawlers can read your pages.

48%

Of benchmarked stores pass Core Web Vitals

In our speed benchmark of 1,000 Shopify stores, just 48% met all three Core Web Vitals thresholds on mobile. Our audit checks your store against the same three metrics and lists which apps and theme files slow it down.

3x

Non-brand search clicks at Roman

Roman tripled its non-brand Google clicks from July to September 2026 versus the same months a year earlier. Total organic clicks rose 57% over those months.

Test orders

Checkout tested on mobile and desktop

We place test orders on mobile and desktop, with discount codes, gift cards and different shipping zones, and note each place a shopper could drop off. Each issue in the report comes with the fix and who on your team can make it.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What a Shero store audit covers

The audit has six areas. Each finding is rated by revenue impact so the fix sequence is clear.

  • Conversion rate analysis: funnel drop-off points, product page and cart review
  • Technical performance: page speed, Core Web Vitals, mobile UX, JavaScript conflicts
  • SEO audit: metadata, schema, site structure, AI-shoppability, and crawl health
  • App stack review: load time impact, conflicts, redundancy, and ROI per app
  • Analytics and tracking accuracy: GA4, Meta Pixel, and server-side event verification
  • Checkout audit: trust signals, friction points, payment options, and abandonment causes

Shopify store audit: your options compared

How Shero compares with free audit apps and tools, a freelance Shopify consultant and your in-house team.

Compared on Shero store auditFree audit apps and toolsA freelance Shopify consultantYour in-house team
A generic checklist Findings tied to your own GA4, Shopify and Search Console dataFast and free, same checks for every storeDepends on their experienceToo close to the site to spot issues
Paying for apps you don't need Dillanos: 40+ plugin dependencies removedLists installed apps without their cost or useMay suggest swapping apps for their favoritesKeeps apps installed just in case
Reports you can't trust Chromebook Parts had misconfigured conversions; we fixed them firstRarely checks the analytics setupChecks it if it's in scopeAssumes the reports are right
Knowing what to fix first Every finding ranked by revenue impact and effortGives a score with a long listRanks by their own judgmentFixes whatever is easiest
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.FreeFlat fee or hourlyStaff time
Shero store audit
A generic checklist Findings tied to your own GA4, Shopify and Search Console data
Paying for apps you don't need Dillanos: 40+ plugin dependencies removed
Reports you can't trust Chromebook Parts had misconfigured conversions; we fixed them first
Knowing what to fix first Every finding ranked by revenue impact and effort
How you pay A fixed price per project, agreed before work starts. Support on a monthly retainer.

Compared with

Free audit apps and tools

A generic checklist Fast and free, same checks for every store
Paying for apps you don't need Lists installed apps without their cost or use
Reports you can't trust Rarely checks the analytics setup
Knowing what to fix first Gives a score with a long list
How you pay Free

A freelance Shopify consultant

A generic checklist Depends on their experience
Paying for apps you don't need May suggest swapping apps for their favorites
Reports you can't trust Checks it if it's in scope
Knowing what to fix first Ranks by their own judgment
How you pay Flat fee or hourly

Your in-house team

A generic checklist Too close to the site to spot issues
Paying for apps you don't need Keeps apps installed just in case
Reports you can't trust Assumes the reports are right
Knowing what to fix first Fixes whatever is easiest
How you pay Staff time

Why brands work with Shero on a store audit

Self-audits catch the obvious issues. The problems that cost the most revenue, like app conflicts degrading load time, tracking gaps making ad spend decisions unreliable, or checkout trust failures invisible on desktop, take the experience that comes from auditing stores at scale. Shero has done the same audit across hundreds of stores.

01

Funnel analysis that finds where revenue leaks before more traffic is added

Adding traffic to a store with conversion problems amplifies the loss rather than solving it. Shero's funnel analysis identifies the specific steps where visitors abandon (product page, add to cart, checkout initiation, or payment) and the cause for each. The finding comes with a specific fix, not a category of problem.

02

Page speed audit that quantifies the revenue cost of slow load times

The audit measures real-world load time on mobile and identifies the specific assets, scripts, and app resources causing slowdowns. Each issue is quantified: a 2-second load time improvement on mobile at 70% of traffic has a calculable conversion impact. Shero presents the speed findings with revenue estimates so the team can prioritise the fixes with the highest return.

03

App stack reviewed for load time impact, conflicts, and ROI

The average Shopify store has 6 to 10 apps installed. Many add JavaScript that loads on every page regardless of whether the app is active on that page. Shero audits every installed app: which ones contribute meaningfully to revenue, which ones are redundant, and which ones are slowing the store down more than they're worth.

04

Five free diagnostic tools to use before the audit session

Before booking the full audit, Shero offers five free diagnostic tools: the site speed revenue calculator, the app stack payback calculator, the retention revenue score, the Shopify plan picker, and the Shopify pricing calculator. Use them before the discovery session to arrive with your store's speed, app ROI, retention rate, plan fit, and cost trajectory already benchmarked.

05

Analytics accuracy verified so decisions are based on real data

GA4 and Meta Pixel misconfigurations are common after Shopify Checkout Extensibility updates. A store making budget decisions on conversion data that is 20 to 30% under-reported is optimising against the wrong numbers. Shero verifies analytics accuracy as part of the audit and flags any gaps before the findings report is delivered.

06

SEO and AI-shoppability audit alongside conversion findings

Search engines and AI shopping tools use different signals than they did two years ago. The SEO layer of the audit covers metadata, schema markup, site structure, and the entity signals that AI-driven search uses to pick products. Shero prioritizes the SEO findings by traffic impact so the team works on the changes most likely to produce measurable ranking improvements.

CRO results

Numbers from client stores we have worked with.

View all case studies

Hair extensions

+14.3%conversion rate from two A/B tests
+7.3%add-to-cart rate
Invisible Bead ExtensionsShopify

Wine

0.5% to 1.2%conversion rate after the reskin, per their CEO
+18%email marketing ROAS
Archer RooseShopify
Read the case study

Golf equipment

+28%improvement in mobile conversion rate post-redesign
3xfaster storefront load speed vs previous theme
Swag GolfShopify
Read the case study

Our Work

View All
Candy and personalized party favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop sells drums, cymbals, and percussion instruments. To cut costs and modernize their platform, they moved from Magento to Shopify with Shero, with a CounterPoint ERP integration through iPaaS and 3 custom browsing features. Average session duration rose 22% after launch.

Memphis Drum Shop

Faster pages convert better

Speed and checkout fixes often lift conversion before any test starts, so we begin there.

  • Speed

    App scripts, images and theme code fixed to pass Core Web Vitals.

  • Checkout

    Checkout steps, payment options and errors reviewed.

  • Product pages

    Copy, images and reviews placed where buyers look.

  • Analytics

    GA4 and events checked so the results are real.

Every dollar spent on traffic before fixing the store's conversion problems is a dollar that could have worked harder. The audit finds what to fix first.

The discovery session is free. Before booking it, run the five free diagnostic tools to benchmark your store's speed, app stack, retention rate, plan fit, and pricing.

Book an Audit

Process

How a Shopify store audit works

We start with our free diagnostic tools, then audit conversion, speed, UX, checkout, SEO, apps and analytics together.

  1. 01

    Free diagnostics

    You start with our free diagnostic tools to get a first read on speed, SEO and setup.

  2. 02

    Discovery call

    We talk through your goals, traffic sources and where you think revenue is leaking.

  3. 03

    Full audit

    We review conversion rate, page speed, mobile UX, checkout, SEO, app stack and analytics accuracy.

  4. 04

    Findings report

    You get findings ranked by revenue impact, each with the specific fix.

  5. 05

    Fix planning

    We walk your team through the report and help plan the first fixes.

Who works on your account

Meet the Team

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana