TikTok Ads for eCommerce Brands

TikTok rewards watch time, not bidding strategies. Cropping Meta ads to vertical doesn't work; if users scroll past immediately, the algorithm drops your reach and drives up costs. We build native TikTok campaigns, test concepts at scale, and track direct revenue. Tell us what you sell, and we’ll tell you if your buyers are here.

Book a Discovery Call Our Work
Swag logo
Painful Pleasures Logo
Invisible Bead Extensions logo
Alto
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Creative

The lever that moves TikTok performance

On Google Shopping, feed quality and bid strategy do most of the work. On TikTok the creative does almost all of it, which changes what the engagement looks like: more concepts, shorter test cycles, and a steady production schedule rather than one asset set running for a quarter.

Week 1

Tracking checked before the first dollar

TikTok's Events API has to be connected properly or the campaign optimizes against conversions it never caused. We check the pixel, the server-side connection and the attribution window before any budget goes live, the same order we work in across every paid channel.

Platinum

Shopify Platinum Partner

We are a Shopify Platinum Partner, so the paid team sits beside the people who build and maintain the store. When a TikTok campaign needs a landing page built, a product feed corrected or a tracking event added, it happens inside the same team instead of going into a queue at another agency.

98%

Client Retention

98% of our clients stay with us after their first project closes. Paid social works on a long enough feedback loop that the account only gets good once someone has lived with it for a few quarters.

The Shero team was quick to share insight on so much I didn't know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they have been able to provide.

Kara Stalboerger, Digital Marketing Specialist, Chromebook Parts

What we run on TikTok

We handle strategy, audience targeting, campaign structure, creative direction and the testing cycle that follows a launch. Spark Ads, Video Shopping Ads and catalog campaigns run from one account structure so performance can be compared rather than guessed at.

  • Spark Ads
  • Video Shopping Ads
  • Catalog campaigns
  • Creator-style creative
  • Audience and placement testing
  • Events API tracking

Why eCommerce brands bring TikTok to us

TikTok is usually the third or fourth channel a brand adds, which means it gets judged against a Meta account that has been optimized for years. We set it up so the comparison is fair: clean tracking, creative built for the platform, and a read on whether the audience is there before the budget scales.

01

Creative produced for the platform, not cropped from Meta

A 9:16 crop of a Meta static does not perform on TikTok and the account cannot bid its way out of that. We direct and produce video built for the format, in enough volume to find the two or three concepts worth putting money behind.

02

Events API connected before the budget goes live

TikTok's pixel alone under-reports, and the server-side Events API connection is what closes the gap. We set it up, check the deduplication, and confirm the conversion events match what Shopify recorded before anything scales.

03

Run alongside Meta and Google rather than in a separate account

TikTok tends to get credit for sales that Meta retargeting closed, and the reverse happens just as often. We manage the channels together so budget moves between them on one view of the numbers, which is how our Facebook and Instagram advertising work is structured too.

04

We will say when TikTok is not your channel

High-consideration B2B catalogs and products that need a specification sheet to sell rarely work here. If your buyers are not on the platform we will say so in the first conversation rather than taking the budget and reporting on reach.

05

The page the ad points at gets the same attention as the ad

TikTok traffic arrives on mobile with low intent, and a product page built for Google traffic loses most of it. Our conversion rate work covers what happens after the click, so the campaign is not carrying a page that was never built for it.

06

Reporting on revenue, not views

Views, watch time and engagement rate are easy to grow and tell you very little. Every monthly report gives ROAS, cost per acquisition and revenue attributed to TikTok, with the creative that produced it named.

Our Work

View All
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Towing equipment and aftermarket accessories

Gen-Y Hitch PPC

GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

Gen-Y Hitch PPC
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

TikTok performance is a creative problem wearing a media buying costume.

Tell us what you sell and what you are spending across channels now. We will come back with a view on whether TikTok is worth the budget and what the creative would need to look like.

Book a Discovery Call

How a TikTok Ads engagement runs

01

Tracking and account audit

We check the pixel, Events API connection, catalog feed and attribution settings. Anything reporting wrong gets fixed before we talk about budget.

02

Creative direction and production

We build the first concept set for the platform, working from your existing assets, creator content or shooting new video depending on what you have.

03

Launch and testing

Campaigns go live with a structure that keeps prospecting and retargeting separate, so the numbers mean something when we read them back.

04

Creative iteration

Concepts that hold attention get variations built. Concepts that do not get cut. This is the loop that drives most of the performance change.

05

Monthly reporting and budget review

ROAS, CPA and revenue by campaign, plus what we tested, what won, and where the budget moves next month.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana