eCommerce Analytics Services

Want reports you can trust on revenue, conversion rate, AOV, ad return and customer lifetime value? We set up GA4 eCommerce events, Google Tag Manager, server-side tracking and Shopify order data, check them against each other, and create dashboards that show which channels and products drive sales.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

KPIs

Metrics that connect to actual sales outcomes

Shero tracks analytics metrics that connect to revenue: channel-attributed sales, conversion rate by traffic source, customer acquisition cost, return on ad spend, and customer lifetime value. Open rates and impressions are secondary.

Consent Mode v2

Required by Google for EU and UK ad data

Since March 2024, Google needs Consent Mode v2 signals to use ad and analytics data from shoppers in the EEA and UK. We connect your Shopify cookie banner to Consent Mode so GA4 and Google Ads can still model those visits.

6-12

Months between recommended analytics audits

We recommend auditing your analytics setup every 6 to 12 months, and always after a platform migration or major site change. Silent tracking errors are common and lead to decisions made on inaccurate data.

GA4

Purchase events checked against Shopify orders

Shopify's Google & YouTube app sends GA4 eCommerce events such as view item, add to cart and purchase. We check that GA4 purchase counts match Shopify orders, and our speed audit covers the Core Web Vitals side.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

Inaccurate data is worse than no data

A GA4 setup with duplicate transactions reports twice the revenue and leads to decisions that prioritize the wrong channels. A missing conversion event means you cannot measure what is working. A dashboard that shows open rates and impressions without channel-attributed revenue tells you how busy your marketing is. It does not tell you whether it is making money. Many eCommerce brands do not know their data is broken until they try to use it to answer a specific question.

GA4 Audit and Configuration
Conversion Tracking Setup
Google Tag Manager Implementation
Custom Looker Studio Dashboards
Channel Attribution
Shopify Analytics Integration
Klaviyo Attribution Setup
Ongoing Analytics Consulting

Compared on	Shero Commerce	GA4 and Shopify reports on their own	A freelance GA4 consultant	An in-house data analyst
Ad platforms claiming more sales than you made	Gen-Y Hitch: we fixed pixel tracking so Meta ROAS matched real revenue.	Shopify counts orders well; ad platforms still grade their own work.	Can fix tags, often one channel at a time.	Spots the gap, may lack time to rebuild tracking.
Tracking breaking when the theme or apps change	We test GA4 events in preview before each theme release goes live.	No alert when a theme update drops an event.	Fixes it once you notice and call.	Needs a developer to edit theme code.
Consent banners cutting into your data	We set Shopify's consent banner and Google Consent Mode together, then test both.	Consent Mode needs manual setup and is easy to miss.	Depends on their privacy experience.	Usually needs legal and developer input.
Who keeps the setup working after launch	The same team stays on retainer. 98% of our clients stay with us.	Google's help docs and community forum.	Availability shifts with their other clients.	Stays with you until they leave the company.
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Free GA4, plus your team's hours.	Hourly or per project.	Full salary and benefits.

Shero Commerce

Ad platforms claiming more sales than you made Gen-Y Hitch: we fixed pixel tracking so Meta ROAS matched real revenue.

Tracking breaking when the theme or apps change We test GA4 events in preview before each theme release goes live.

Consent banners cutting into your data We set Shopify's consent banner and Google Consent Mode together, then test both.

Who keeps the setup working after launch The same team stays on retainer. 98% of our clients stay with us.

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

GA4 and Shopify reports on their own

Ad platforms claiming more sales than you made Shopify counts orders well; ad platforms still grade their own work.

Tracking breaking when the theme or apps change No alert when a theme update drops an event.

Consent banners cutting into your data Consent Mode needs manual setup and is easy to miss.

Who keeps the setup working after launch Google's help docs and community forum.

How you pay Free GA4, plus your team's hours.

A freelance GA4 consultant

Ad platforms claiming more sales than you made Can fix tags, often one channel at a time.

Tracking breaking when the theme or apps change Fixes it once you notice and call.

Consent banners cutting into your data Depends on their privacy experience.

Who keeps the setup working after launch Availability shifts with their other clients.

How you pay Hourly or per project.

An in-house data analyst

Ad platforms claiming more sales than you made Spots the gap, may lack time to rebuild tracking.

Tracking breaking when the theme or apps change Needs a developer to edit theme code.

Consent banners cutting into your data Usually needs legal and developer input.

Who keeps the setup working after launch Stays with you until they leave the company.

How you pay Full salary and benefits.

01

Regular audits as the business changes

Platform migrations, theme updates, and new app installs can silently break tracking. We offer recurring analytics audits as part of a growth retainer to catch issues before they distort reporting and lead to decisions made on bad numbers.

02

Analytics connected to every growth channel

Shero integrates GA4, Looker Studio, and Shopify reporting with paid media and email platforms so every channel's revenue contribution is tracked from a single source of truth.

03

Revenue attribution across all channels

We configure GA4 and Shopify analytics to attribute revenue correctly across organic, paid, email, and direct. The goal is to know which channels are generating sales. Clicks alone do not tell you that. This changes how you allocate budget.

04

Google Tag Manager for clean data collection

Unmanaged tracking scripts create duplicate data, slow pages, and missing attribution. We consolidate your tracking through GTM, remove outdated tags, and configure events correctly so your analytics reflects what is actually happening on the site.

05

Custom dashboards for your team

We set up Looker Studio dashboards around your KPIs, pulling from GA4, Shopify, Klaviyo, and paid platforms into one view. Your team sees the metrics that matter for the decisions they make. Nobody has to dig through the default reports that came with the tool.

06

Data accuracy before strategy

Many Shopify brands have analytics set up incorrectly, with duplicate transactions, missing revenue, or misattributed conversions. Shero audits and fixes tracking accuracy before setting up any reports. CRO programs based on bad data produce bad decisions regardless of how well the tests are designed.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Musical Instruments

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Set up right the first time

App problems usually come from a rushed install: missing data, theme conflicts and scripts that slow the store. We set it up, connect the data and check the speed.

Data connected
Customer, order and product data synced both ways with Shopify.
Theme ready
Widgets and blocks placed in your theme without breaking the layout.
Speed checked
Scripts reviewed so the app does not drag down Core Web Vitals.
Hand off
Your team trained on the settings that matter.

Not sure your tracking is accurate?

Let's look at yours

Get an Analytics Audit

01

Tracking audit
We compare GA4 orders and revenue with Shopify and look for duplicate conversions, missing events and broken tags.
02

GTM cleanup
We rebuild Google Tag Manager containers and the dataLayer so each event fires once with the right values.
03

Attribution rules
We set channel groupings, UTM rules and conversion settings so every channel gets credit on the same terms.
04

Dashboards
We set up Looker Studio dashboards showing revenue, margin and conversion by channel for each team.
05

Regular audits
We recheck tracking after site changes, new apps or campaigns and fix gaps before they skew reports.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What analytics platforms does Shero work with?

02

How do we know if our current analytics data is accurate?

03

How much do your analytics services cost?

04

How often should we audit our analytics setup?

05

Can you set up custom dashboards for our team?

06

How does analytics connect to your other growth services?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

eCommerce Analytics Services

Inaccurate data is worse than no data