Peel Retention Analytics Setup for Shopify

Peel is a retention analytics platform for Shopify and Amazon DTC brands. It automates cohort analysis, LTV, repeat-purchase and churn reporting, RFM customer segments, and subscription analytics and delivers daily digests to Slack or email. Shero sets up Peel, connects the data sources, and configures the dashboards so the retention team has answers without manual report builds.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

5.0

App Store rating from 34 verified reviews

Peel holds a 5.0-star rating from 34 reviews on the Shopify App Store. The Shopify founding team was acqui-hired by Shopify in May 2024 while the product moved to Relay Commerce, which runs it today alongside the Smartrr subscription app. Brands using Smartrr get access to a free Peel plan.

$449

Starting monthly price billed annually, from around 16,000 orders per month

Peel's Essentials plan is $449 per month billed annually, or $499 month-to-month, from around 16,000 monthly orders. The Accelerate plan is $809 annually or $899 month-to-month for up to 29,000 orders. Tailored pricing applies above 62,000 orders per month. A 7-day free trial runs on the last 12 months of historical data with no credit card required.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Peel configurations need ongoing attention as new subscription tools are connected, RFM segment definitions are updated, and cohort benchmarks are reviewed as the brand's retention metrics evolve.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Peel implementations connecting Shopify, Amazon, subscription platforms, Klaviyo, and ad networks require both analytics and Shopify platform depth to configure correctly.

Working with Shero Commerce for the past three years has been a game changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence.

Joe Prebich, VP of Marketing, Benchmade Knife Company

What Peel does and when it is the right choice

Peel is right for Shopify DTC brands where retention is a deliberate business focus and the team needs automated cohort analysis, LTV modeling, and churn signals rather than manual Shopify report exports. The setup involves:

  • Peel installation and Shopify order data connection
  • Amazon integration setup where the brand sells on both channels
  • Subscription platform connection: Recharge, Smartrr, Stay AI, or Skio
  • Klaviyo and ad platform integration for audience export from Peel segments
  • Cohort analysis, LTV, churn, and RFM dashboard configuration
  • Daily Slack or email digest setup for the retention team

Why brands work with Shero on Peel setup

Peel's dashboards are useful out of the box. RFM segment configuration, subscription cohort setup, and Klaviyo export connection are where the setup determines whether retention data drives action or sits unused. Shero configures all three before the team's first review.

01

Cohort analysis configured to track the retention windows that matter

Peel's live cohort analysis tracks how customer groups acquired in a given period retain and repurchase over time. Shero configures the cohort windows to match the brand's typical repurchase cycle so the retention data reflects how the business actually works rather than defaulting to arbitrary time windows.

02

RFM segments built and exported to Klaviyo for retention campaigns

Peel's RFM analysis segments customers by recency, frequency, and monetary value, creating actionable groups: champions, at-risk, lapsed, and new buyers. Shero builds the RFM segment definitions and connects them to Klaviyo export so the marketing team can act on retention signals rather than just read about them.

03

Subscription analytics configured for brands on Recharge, Smartrr, or Stay AI

Peel's subscription analytics tracks subscriber retention separately from one-time buyer retention, showing churn, pause, and cancellation patterns across subscription cohorts. Shero connects Peel to the brand's subscription platform as part of the setup so subscriber LTV is visible alongside standard customer LTV.

04

Daily Slack digest so the team sees retention signals without opening a dashboard

Peel sends automated daily retention digests to Slack or email covering key metrics: repurchase rate, LTV trends, churn signals, and cohort movement. Shero configures the digest content and recipients so the right metrics reach the right team members every morning without anyone pulling a report.

05

Amazon LTV compared against Shopify LTV for multichannel brands

For brands selling on both Shopify and Amazon, Peel's Amazon integration adds $75 per month to any plan and connects Amazon customer behavior for cross-channel LTV comparison. Whether Shopify or Amazon customers generate more long-term value is one of the most useful questions in acquisition budget allocation. Shero sets up the Amazon connection as part of the Peel implementation, alongside the broader multichannel integrations work Shero runs.

06

Peel versus Lifetimely: retention depth versus profit and LTV combined

Peel goes deeper on retention-specific reporting cohort analysis, churn signals, subscription analytics, and RFM and is designed specifically for retention-focused teams. Lifetimely covers more ground: daily P&L, contribution margin, CAC payback, and LTV alongside profit reporting. Shero implements both and recommends based on whether retention analysis or profit visibility is the primary need. Both are covered in the Shopify analytics and reporting work Shero does.

Our Work

View All
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Finland's leading music instrument retailer

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Retention data is only useful if the team acts on it. Peel automates the analysis. Shero connects it to the workflows that drive action.

The setup session is free. It maps your subscription platform, data sources, and retention reporting needs before any Peel configuration begins.

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How a Peel retention analytics setup runs

01

Peel Installation and Shopify Connection

Peel connected to Shopify. Historical order data loaded. Amazon connected where applicable.

02

Subscription Platform Connection

Recharge, Smartrr, or other subscription tool connected. Subscription cohort analytics verified.

03

Dashboard and Digest Configuration

Cohort windows, RFM definitions, and LTV models configured. Slack or email digest recipients and content set.

04

Klaviyo Export Setup

RFM and custom segments exported to Klaviyo for retention flow targeting.

05

Ongoing Support

Cohort benchmarks reviewed quarterly. New subscription connections added. RFM segments updated as catalog evolves.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

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