Elevar Server-Side Tracking Setup for Shopify

Client-side pixels miss a meaningful share of conversions. Elevar fixes that by routing Shopify purchase events server-side to Meta CAPI, Google Enhanced Conversions, TikTok, GA4, and dozens of other destinations. Shero configures the sGTM container, destinations, consent logic, and custom events.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

99%

Purchase data delivery rate Elevar guarantees to connected destinations

Elevar guarantees 99% of purchase events reach connected server-side destinations including Meta CAPI, Google Enhanced Conversions, and TikTok. For most Shopify brands, client-side pixel tracking under-reports by 10 to 30 percent. Server-side tracking through Elevar recovers that gap and produces more accurate ROAS reporting in ad platforms.

6,500+

DTC brands using Elevar including Vuori, SKIMS, and Rothy's

Elevar is trusted by 6,500+ DTC brands including Vuori, SKIMS, and Rothy's. It was acquired by Buxton in 2024 and folded into Audiense in July 2025 and now operates under that parent. The product continues to function with the same architecture and pricing. The open question for any sales conversation is how central Shopify tracking remains to Audiense's roadmap.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Elevar configurations need maintenance when new ad destinations are added, Shopify checkout changes require tracking updates, and consent configurations are adjusted for new markets.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Elevar implementations involving multi-destination sGTM configuration, Checkout Extensibility tracking, and GDPR-compliant consent management require the analytics and Shopify platform depth that Premier status reflects.

Working with Shero Commerce for the past three years has been a game changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence.

Joe Prebich, VP of Marketing, Benchmade Knife Company

What Elevar does and what setup covers

Elevar uses Google Tag Manager Server-Side as its core infrastructure, hosting a managed sGTM container on Google Cloud and routing Shopify conversion events through it before forwarding to ad platforms.

  • Elevar installation and managed sGTM container provisioning
  • Shopify conversion event connection: add to cart, checkout, purchase, and custom events
  • Meta CAPI, Google Enhanced Conversions, TikTok, and GA4 destination configuration
  • GDPR and CCPA consent management setup with OneTrust or other consent providers
  • Shopify Markets multi-market tracking configuration with per-market pixel routing
  • Custom event tracking via Elevar's no-code Chrome extension event builder

Why brands work with Shero on Elevar setup

Elevar's sGTM architecture gives teams visibility into every tag firing in the GTM debug console. Getting the most out of that requires GTM knowledge and correct destination configuration. Shero handles both.

01

Conversion gap audited before Elevar is configured

Shero runs a conversion accuracy audit before any Elevar configuration begins, comparing GA4 purchase events against Shopify order counts to quantify the gap. This establishes the baseline that Elevar is expected to close, and gives the team a measurement of the actual tracking improvement after go-live.

02

Each ad platform destination configured and tested independently

Meta CAPI, Google Enhanced Conversions, TikTok, and GA4 each have distinct event schema requirements and deduplication logic. Shero configures and tests each destination independently before any go-live, verifying that events are deduplicated correctly so ad platforms are not double-counting server-side and browser-side events.

03

Consent management built in, not bolted on

Elevar's GDPR and CCPA compliance is core to how the platform operates, not a separate add-on. Shero configures consent provider integration and consent-aware data collection rules so tracking respects user consent status from day one, which matters for brands selling in the EU or across US states with privacy laws.

04

Shopify Markets tracking configured with per-market pixel routing

Elevar supports multi-market configurations for brands on Shopify Markets, allowing different pixels to be sent per market and consent compliance to be managed per region. Shero configures the per-market routing as part of the Elevar setup for brands selling internationally. This connects to the Shopify Markets and internationalization work Shero does.

05

Custom events added without code via the Chrome extension event builder

Elevar's no-code Chrome extension lets teams define custom tracking events, such as button clicks or quiz completions, without editing theme code. Shero configures the standard Shopify events and adds custom events for any interactions the brand needs to track that fall outside the standard e-commerce event schema.

06

Elevar as the tracking foundation under Northbeam or Triple Whale

Elevar is frequently implemented as the server-side tracking layer that feeds data into Northbeam, Triple Whale, or other attribution platforms. Clean first-party server-side data makes attribution models more accurate. Shero often implements both in the same engagement as part of the Shopify analytics and reporting practice.

Our Work

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Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop

Client-side pixels are not enough in 2026. Elevar closes the conversion gap so ad platform ROAS reflects what actually happened.

The audit session is free. It quantifies your current conversion tracking gap before any Elevar configuration begins.

Book a Tracking Audit

How an Elevar server-side tracking setup runs

01

Conversion Gap Audit

GA4 purchase events compared against Shopify order counts to quantify the current tracking gap before any Elevar work begins.

02

sGTM Container and Shopify Connection

Managed sGTM container provisioned. Shopify event data connected. Purchase and checkout events verified in GTM debug console.

03

Destination Configuration

Meta CAPI, Google Enhanced Conversions, TikTok, and GA4 configured. Deduplication logic tested per destination.

04

Consent and Compliance Setup

Consent provider integrated. Per-market tracking rules configured for Shopify Markets where applicable.

05

Ongoing Maintenance

Tracking accuracy monitored. New destinations added. Checkout Extensibility updates applied as Shopify releases them.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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[email protected]
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