Shopify Development Services

A theme gets you live. It will not price differently for wholesale buyers, hold a limited release until Friday at noon, or keep your ERP and your storefront agreeing on stock, and since Shopify let AI agents complete checkout in September it also has to expose product data clean enough for a machine to buy from. We build the themes, apps and integrations that cover those gaps.

Memphis Drum Shop Logo
Swag logo
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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Plus

Shopify partner

As a certified Shopify Premiere Partner, Shero is qualified to build and maintain stores with complex checkout customizations, B2B functionality, and multi-store configurations.

Swag Golf

Custom release logic and inventory controls

Swag Golf drops limited releases to a queue of buyers who are all waiting at the same moment. We built the release logic and the inventory controls, because nothing in the App Store holds stock back and releases it cleanly at that volume.

16+

Years of eCommerce development

Founded in 2010, which means we have worked on stores from every Shopify era: vintage themes, Online Store 2.0, Plus checkouts before and after Checkout Extensibility, and whatever an agency left behind in 2017.

500+

eCommerce projects delivered

Shero has delivered 500+ eCommerce projects, the majority of which included custom development alongside theme or integration work. Custom API development is available as a standalone service for brands with specific API requirements.

"We partnered with Shero for the development work on the SWAG site. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond from the jump. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky, Co-founder and Managing Director, Strike 2

When the App Store has the wrong answer

Nearly every Shopify store runs on the same themes and the same apps, and for most of them that is the right call. It stops being the right call at a specific moment: usually when an app does ninety percent of what you need and the last ten percent is the part your business actually runs on. That is where paying for custom work becomes cheaper than working around the gap forever.

  • Custom Theme Development
  • Custom App Development
  • ERP and OMS Integration
  • Checkout Extensions
  • Shopify Functions
  • B2B and Wholesale Development
  • Shopify 2.0 Upgrades
  • Post-Launch Support

Why brands build custom with Shero

Custom development only pays off when the team understands both eCommerce and engineering. Here is how Shero approaches projects that go beyond standard configuration.

01

One team from scoping to launch

Strategy, design, development, QA and launch sit with one team, and that team stays on after go-live. You never explain your business twice, and nobody can tell you the spec meant something else.

02

You own what we build

The repository, the documentation and the deployment access are yours at handover, and any competent Shopify developer should be able to pick it up. We write it that way deliberately. An app only we can maintain is a reason to keep paying us that we would rather not rely on.

03

Integrations scoped from day one

Custom app and theme development is scoped alongside integration requirements, not in isolation. ERP integration requirements shape the data model and API surface of custom apps, building them separately produces conflicts that are expensive to resolve later.

04

Whether you actually need Plus

Custom theme work and most app integrations run fine on standard Shopify. Plus is what you need for checkout changes, B2B company accounts, several storefronts under one admin, or Flow automation at volume. If you do not need those yet, we will say so before you upgrade.

05

Built to your spec

Every custom build starts with your business requirements: how you sell, who you sell to, which systems you use, and what the standard platform cannot do. We do not adapt your business to fit a theme. We build the store to fit your business.

06

We are still here in year three

Most agencies hand off a store and disappear. Shero offers post-launch support, Shopify Plus upgrades, CRO, SEO, and paid media as the business grows. Benchmade, STX, and Painful Pleasures have been Shero clients for multiple years after their initial build.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures

Most custom Shopify builds Shero scopes go live in 6 to 16 weeks.

Tell us what you need to build and we will come back with a clear scope, timeline, and approach before any contract is signed

Scope My Build

How a Shero custom development project is delivered

01

Discovery, weeks 1 to 2

We go through how you sell, who you sell to, what systems have to stay connected and what the platform will not do. It ends with a written spec, a timeline and a fixed number. Nothing gets built from a conversation.

02

Technical design

We decide the data model, what runs as Functions, what the app owns against what the theme can handle, and where each integration reads and writes. This is the document your next developer will thank us for.

03

Build, in two-week blocks

Theme, app logic and integrations run in parallel against the spec, with something to look at every two weeks. Scope changes get priced when they come up rather than absorbed quietly into the timeline.

04

Shopify Plus for builds that need it

As a Shopify Plus Partner, we build custom checkout experiences using Shopify Functions and checkout extensions, B2B portals with company-level pricing, and multi-store setups that go beyond what standard Shopify supports.

05

One team from scoping to launch

Strategy, design, development, QA, and launch are handled by the same Shero team. No handoffs between an agency and a freelance developer. The person who scopes the project builds it and stays available after go-live.

06

Growth services available after launch

Development is the beginning. Shero offers post-launch support, performance optimization, CRO, SEO, and paid media as the business grows. STX, Benchmade, and Painful Pleasures have been Shero clients for multiple years after their initial build.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Locations
New York • London • Helsinki • Tirana