Shopify Personalization Services

Personalization turns a static Shopify store into a smarter shopping experience. Shero helps brands deliver tailored recommendations, upsells, dynamic content, and testing strategies that adapt to shopper behavior and drive measurable revenue.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

35%

Share of eCommerce revenue attributed to AI recommendations

AI-powered product recommendations account for 35% of eCommerce revenue for stores that have implemented them correctly. That figure reflects stores using personalization across the full customer journey, not only on product pages. Recommendations on the homepage, cart, post-purchase, and in email together produce the compound effect.

15-30%

Conversion improvement from AI search and personalization over default Shopify

AI-powered search and personalization deliver 15 to 30 percent conversion improvements over default Shopify capabilities, according to research across Plus merchant implementations. For a brand doing $10M annually, that gap represents $1.5M to $3M in unrealized revenue. The difference between those outcomes is implementation quality, not platform selection.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Personalization requires ongoing tuning as the catalog changes, recommendation models accumulate behavioral data, and A/B test results inform new placement and logic decisions.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Personalization implementations that involve Checkout Extensibility on Shopify Plus, custom recommendation logic, or integration with Klaviyo and loyalty platforms require the platform depth that Premier status reflects.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shopify personalization implementation actually requires

Shero selects the right platform, configures recommendation logic, places recommendations where they convert, and measures revenue impact through CRO testing.

  • Personalization platform selection across Rebuy, Nosto, LimeSpot, and other Shopify tools
  • Recommendation strategy for homepage, collection pages, product pages, cart, checkout, and post-purchase
  • Upsell and cross-sell flow setup based on shopper behavior and purchase intent
  • Dynamic merchandising rules for personalized product discovery and content
  • Klaviyo integration for personalized email recommendations tied to on-site behavior
  • A/B testing framework to measure recommendation placement, logic, and revenue impact

Why brands work with Shero on Shopify personalization

Shero implements personalization as part of the CRO practice, so recommendation placement and logic are driven by conversion data rather than default settings.

01

Platform selected based on catalog and stack, not default recommendation

Rebuy focuses on upsells and cross-sells across the cart and post-purchase journey. Nosto handles full on-site personalization across every customer touchpoint from a single platform. For stores on Shopify Plus already using Klevu for search, adding Rebuy creates a best-of-breed stack. For stores that want one platform managing recommendations, search, and email sync, Nosto is the simpler operational choice. Shero selects the right platform in discovery rather than defaulting to the most commonly installed option.

02

Recommendation logic built for the catalog, not the app's default model

Every personalization platform ships with default recommendation logic: bestsellers, recently viewed, frequently bought together. Default logic performs better than no recommendations, but it does not capture the full revenue opportunity. Shero configures custom recommendation rules based on the catalog's attribute structure, margin profile, and the brand's merchandising priorities, so the algorithm serves the store's commercial goals rather than the platform's generic model.

03

Placements chosen by where recommendations convert, not where they are easy to add

Post-purchase is the highest-intent moment in the customer journey and the placement most brands ignore. Rebuy's post-purchase offers serve personalized recommendations between checkout confirmation and the thank-you page. Shero prioritizes placements based on conversion data from comparable implementations, which typically means post-purchase and cart before homepage or category pages.

04

Klaviyo integration so email recommendations reflect on-site behavior

Rebuy and Nosto both integrate with Klaviyo to sync on-site behavioral data into email flows. Customers who browsed a category without purchasing can receive email recommendations reflecting what they viewed. Customers who purchased in one category can be recommended complementary products in post-purchase email sequences. Shero connects this as part of the implementation rather than leaving it as a separate project. Our email and SMS practice handles the Klaviyo flow configuration.

05

A/B testing framework built before launch, not retrofitted after

Personalization produces measurable revenue impact only when there is a control group to measure against. Shero builds the A/B testing framework before any recommendations go live, so the implementation generates evidence from the first impression rather than requiring a retrofit after the brand wants to prove ROI.

06

Personalization implemented as part of the CRO practice, not as a standalone install

Product recommendations that increase average order value do not fix checkout conversion problems, and checkout optimization does not fix product discovery gaps. Shero implements personalization as one layer in a broader conversion rate optimization engagement, so the recommendation placements, logic, and A/B testing are coordinated with the rest of the CRO work rather than optimizing a single touchpoint in isolation.

Our Work

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Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch

Personalization that is installed but not correctly configured performs only marginally better than Shopify's default recommendations.

The audit session is free. It maps current recommendation coverage and identifies where the biggest conversion gaps are before any platform decision is made.

Book an Audit

How a Shopify personalization engagement runs

01

Store and Stack Audit

Current recommendation coverage, conversion data by touchpoint, Klaviyo integration status, and existing personalization tool usage reviewed. Platform selected before any implementation begins.

02

Platform Configuration and Logic Setup

Recommendation logic configured for the catalog. Placements set on product pages, cart, post-purchase, and homepage based on conversion priority. A/B testing framework built before go-live.

03

Klaviyo Integration

On-site behavioral data connected to Klaviyo. Recommendation flows built for browse abandonment, post-purchase, and replenishment sequences.

04

QA and Launch

Recommendation accuracy tested across the catalog. A/B test control groups verified. Klaviyo flow triggers confirmed across behavioral event types.

05

Ongoing Optimization

Recommendation logic tuned based on accumulated behavioral data. A/B test results reviewed and winning variants rolled out. New placements tested as catalog and traffic patterns evolve.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

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Email
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Locations
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