Shopify Strategy Consulting

Shopify strategy consulting settles the big decisions before development starts: moving to Plus, adding B2B, replatforming or fixing the current store. Shero audits your store and analytics, reviews your apps and integrations and gives you a ranked roadmap with budget and staffing, and our Shopify developers can then carry it out.

Book a Discovery Call Our Work
WorshipHouse Kids logo
Alto Music logo
Simucube logo
Razor Emporium logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

40%

Lower maintenance and operating costs for Alto Music

Alto Music's costs to maintain and operate its store dropped 40% after we moved it from Magento 2 to Shopify. Strategy work puts numbers like this into the case for a platform upgrade before any development starts.

+32%

Google clicks at Camera Source after its move

Camera Source moved from Magento to Shopify with us, and Google clicks rose 32% in the 12 weeks after launch compared with the 12 weeks before, as the Camera Source case study shows. Strategy work plans the redirects and search risk before the move.

2 months

Magento to Shopify Plus for F-Musiikki

F-Musiikki, a music retailer in Finland, moved from Magento to Shopify Plus in two months, as the F-Musiikki case study shows. Strategy work sets the order of a move like this before development starts.

42/100

Average AI readiness score of 1,000 Shopify stores

We scored 1,000 Shopify stores for AI readiness and the average was 42 out of 100, as our AI readiness report shows. Strategy work now covers how a store's product data, schema and content appear in AI answers.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shopify strategy consulting covers

Growth roadmap prioritization, conversion rate audit and optimization strategy, channel architecture for DTC alongside wholesale or B2B, platform upgrade assessment, app stack rationalization, and international expansion planning via Shopify Markets are the areas where Shopify strategy consulting delivers the most value.

  • eCommerce growth roadmap and prioritization for Shopify brands
  • Conversion rate audit and optimization strategy across checkout, product pages, and navigation
  • Channel architecture strategy for DTC alongside wholesale, B2B, or retail
  • Shopify platform upgrade and Shopify Plus migration readiness assessment
  • App stack audit and rationalization to reduce cost and performance drag
  • International expansion planning via Shopify Markets and multi-currency configuration

Shopify strategy consulting: your options compared

How Shero compares with a management consultant, Shopify Plus Merchant Success and your leadership team on its own.

Compared on Shero CommerceA management consultantShopify Plus Merchant SuccessYour leadership team on its own
Honest advice when Shopify is the wrong fit Vienna Beef launched on BigCommerce Enterprise with us.Neutral on platforms; less hands-on.Focused on getting value from Shopify.Leans on what the team already knows.
A cost case your board will accept Alto Music: 40% lower maintenance and operating costs after its move.Strong at business cases.Shopify ROI material.Based on vendor quotes.
When to move to Shopify Plus Plus from about $1M a year, sooner for B2B, checkout or several countries.Rarely Shopify-specific.Plus is the starting point.Plan chosen on price.
Advice from people who deliver stores 500+ projects over 16+ years.Advice without hands-on delivery experience.Deep Shopify knowledge.Experience from your own store only.
How you pay Paid discovery, then an accurate estimate.Day rate or project fee.Merchant Success is part of Plus at no extra charge.Leadership time.
Shero Commerce
Honest advice when Shopify is the wrong fit Vienna Beef launched on BigCommerce Enterprise with us.
A cost case your board will accept Alto Music: 40% lower maintenance and operating costs after its move.
When to move to Shopify Plus Plus from about $1M a year, sooner for B2B, checkout or several countries.
Advice from people who deliver stores 500+ projects over 16+ years.
How you pay Paid discovery, then an accurate estimate.

Compared with

A management consultant

Honest advice when Shopify is the wrong fit Neutral on platforms; less hands-on.
A cost case your board will accept Strong at business cases.
When to move to Shopify Plus Rarely Shopify-specific.
Advice from people who deliver stores Advice without hands-on delivery experience.
How you pay Day rate or project fee.

Shopify Plus Merchant Success

Honest advice when Shopify is the wrong fit Focused on getting value from Shopify.
A cost case your board will accept Shopify ROI material.
When to move to Shopify Plus Plus is the starting point.
Advice from people who deliver stores Deep Shopify knowledge.
How you pay Merchant Success is part of Plus at no extra charge.

Your leadership team on its own

Honest advice when Shopify is the wrong fit Leans on what the team already knows.
A cost case your board will accept Based on vendor quotes.
When to move to Shopify Plus Plan chosen on price.
Advice from people who deliver stores Experience from your own store only.
How you pay Leadership time.

Why brands work with Shero for Shopify strategy consulting

We focus on getting foundations right from the beginning, so you are not paying a second time to fix what was missed the first time.

01

Strategy advice from the developers who do the work

Shero's strategy recommendations come from Shopify developers who have delivered the implementations that follow from those decisions. The advice comes from what the platform can and cannot do at production scale.

02

Conversion strategy backed by CRO practice depth

Conversion rate optimization on Shopify starts with a UX review and goes further. It covers checkout configuration, cart architecture, page performance, and the relationship between product page design and the buyer's decision process. Shero's Shopify conversion rate optimization practice advises on all of those dimensions.

03

Channel architecture strategy for brands adding wholesale or B2B

The strategic question most DTC brands face when adding wholesale or B2B is whether Shopify Plus can handle both from one store or whether the architecture requires separate instances. Shero advises on this decision before any development starts. Our Shopify B2B development practice set up Bunzl's Shopify B2B storefront.

04

Integration strategy before the architecture decisions are locked in

The most expensive integration decisions are the ones made after development has started. Shero advises on integration architecture (ERP, OMS, marketing stack, and third-party data sources) before development begins. Our Shopify integrations practice has connected ERPs for clients like Siffron and GEN-Y Hitch.

05

International expansion strategy via Shopify Markets

Shopify Markets supports multi-currency, multi-language, and regional checkout from a single store. The strategy question is whether expansion should go through Markets or through separate storefronts, and how to configure pricing, VAT, and checkout correctly for each target market. Shero advises on this choice before any store setup begins.

06

Ongoing strategic advisory as the business scales

98% of Shero's clients stay with us after their project closes. Strategy consulting does not end at the roadmap delivery. Platform updates, new channel opportunities, and business growth create ongoing decisions that benefit from an advisor who carries context from the original engagement. Our Shopify support services include ongoing strategic advisory.

Shopify Plus results

Numbers from client stores we have worked with.

View all case studies

Sporting goods

+200%revenue growth since launch
Shopifymoved from Magento, with US and UK markets on one store
STXShopify
Read the case study

Confectionery

Shopify Pluscustom .NET site moved to Shopify Plus, with two more stores added under the same Plus organization
Custom appfundraising dashboards for group chairs and sellers
Sarris CandiesShopify Plus
Read the case study

Entertainment

CBO + RCCtwo Regal stores moved from Magento to Shopify in the same week
+40%faster page loads than legacy Magento
Regal CinemasShopify
Read the case study

Our Work

View All
Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch
Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

When to move to Shopify Plus

We recommend Plus once you pass about $1M a year in sales, or sooner for B2B, checkout changes or selling in several countries.

  • Checkout

    Custom checkout logic with Checkout Extensibility and Functions.

  • B2B

    Full B2B with company accounts, catalogs and terms.

  • Expansion stores

    Up to 10 storefronts in one contract.

  • Support

    Priority support and a lower card rate.

Need a Shopify strategy? Tell us where you are.

Start the conversation

Process

How Shopify strategy consulting works

We compare where the store is with where you want it, then put the work in order.

  1. 01

    Current state

    We review your conversion data, app stack, channels and store setup against your growth goals.

  2. 02

    Gap analysis

    We sort each gap into platform setup, development work or a change in strategy.

  3. 03

    Prioritize

    Each item gets an estimated impact and effort so the roadmap starts with the biggest wins.

  4. 04

    Roadmap

    The roadmap covers conversion work, new channels, integration order and any plan upgrade.

  5. 05

    Advisory

    We hand the roadmap to our developers or yours and keep advising as priorities shift.

Who works on your account

Meet the Team

Related services

Shopify strategy and Plus services

Strategy and Shopify Plus services.

Shopify Plus

Plus builds and Plus features.

Strategy

Roadmaps and discovery.

International

Selling in more countries.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana