Shopify Multi-Language Solutions

Want your Shopify store in more than one language, with each version indexed in Google? We add languages through Shopify Markets with Translate & Adapt or a translation app, give each language its own subfolder URL and hreflang tags, and translate checkout, emails and policies too.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Translate & Adapt

Shopify's free translation app

Shopify's Translate & Adapt app is free and lets you translate store content by hand or with automatic translation. We use it for most stores and add a third-party app when the content needs translation memory or a glossary.

Markets

Shopify's native international sales tool

Shopify Markets lets brands manage language, currency, catalog, and pricing rules per region from one admin. Shero configures Markets for clients expanding into international markets and pairs it with the right translation strategy.

hreflang

Technical SEO requirement for multilingual stores

Correct hreflang tags tell search engines which version of your store to show shoppers in each country. Without them, Google can show the wrong language version, so we set up hreflang on multilingual stores and check the tags in Search Console.

20

Languages a Shopify store can publish

A Shopify store can publish up to 20 languages from one admin. We give each language its own URL path, like /fr, so Google can index every version.

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable."

Clemens Kim, COO, Cloré Beauty Supply

Translation is not enough

Many stores add a second language by installing a translation app and moving on. The result is a store that shows translated content but does not rank in the new market, uses the wrong URL structure for international SEO, and has hreflang tags that are either missing or misconfigured. Reaching international buyers requires a setup that is technically correct from the start.

Shopify Markets Configuration
Translation App Setup
Hreflang Implementation
International SEO
URL Structure Planning
Localized Keyword Research
Custom API Translation Integration
Ongoing Market Performance Monitoring

Compared on	Shero Commerce	Shopify Translate & Adapt	Weglot	A freelance translator with your team
Copy that reads like a local wrote it	Machine drafts checked by people; teams in the UK, Helsinki and Tirana.	Free machine translation for two languages, then manual edits.	AI translation plus human editing and pro translators on offer.	Natural copy; slow when the catalog grows.
App widgets, emails and checkout text	We check app blocks, notification emails and checkout strings in each language.	Covers Shopify content well; some app text needs its own fix.	Translates what loads on the page; check each app.	Translator rarely sees app or email text.
New products after launch	Translation step part of how your team loads new products.	Auto translation keeps up for two languages.	Picks up new content; word limits depend on plan.	Each new product waits for the translator.
Brand terms translated the same way every time	We set a glossary for product names, sizes and brand words.	Edits are made field by field.	Glossary tools included on paid plans.	Consistent if the same translator stays.
How you pay	Paid discovery, then an accurate estimate.	Translate & Adapt is free with Shopify.	Free tier, then monthly plans by word count.	Per word or per project.

Shero Commerce

Copy that reads like a local wrote it Machine drafts checked by people; teams in the UK, Helsinki and Tirana.

App widgets, emails and checkout text We check app blocks, notification emails and checkout strings in each language.

New products after launch Translation step part of how your team loads new products.

Brand terms translated the same way every time We set a glossary for product names, sizes and brand words.

How you pay Paid discovery, then an accurate estimate.

Compared with

Shopify Translate & Adapt

Copy that reads like a local wrote it Free machine translation for two languages, then manual edits.

App widgets, emails and checkout text Covers Shopify content well; some app text needs its own fix.

New products after launch Auto translation keeps up for two languages.

Brand terms translated the same way every time Edits are made field by field.

How you pay Translate & Adapt is free with Shopify.

Weglot

Copy that reads like a local wrote it AI translation plus human editing and pro translators on offer.

App widgets, emails and checkout text Translates what loads on the page; check each app.

New products after launch Picks up new content; word limits depend on plan.

Brand terms translated the same way every time Glossary tools included on paid plans.

How you pay Free tier, then monthly plans by word count.

A freelance translator with your team

Copy that reads like a local wrote it Natural copy; slow when the catalog grows.

App widgets, emails and checkout text Translator rarely sees app or email text.

New products after launch Each new product waits for the translator.

Brand terms translated the same way every time Consistent if the same translator stays.

How you pay Per word or per project.

01

Performance monitoring per market

After launch, we track organic visibility, bounce rate, and conversion rate by market. International expansion only works if the data confirms it. We adjust content, hreflang, and catalog based on real performance in each region.

02

Custom API integrations for large catalogs

For stores with large or frequently updated catalogs, we develop custom integrations between Shopify and translation platforms like Smartling or Lokalise to automate content flow and reduce manual translation work.

03

Translation quality control

Automated translation is fast but rarely ready to publish. We review machine translations for accuracy, brand voice consistency, and localized terminology, particularly for technical products where the wrong term can lose the sale.

04

Shopify Markets configuration

Shopify Markets handles currency, pricing, and content localisation natively on Shopify stores. Shero configures Markets alongside market-specific pricing rules so currency rounding and regional price differences are applied correctly at checkout.

05

International SEO included in the setup

Every Shopify Markets project Shero delivers includes hreflang checks, market-specific canonical URLs, and structured data per locale. International SEO is part of every multi-language engagement. Without it, search engines serve the wrong language to buyers in each market.

06

Market and language strategy before setup

Adding a language without a plan is how stores create duplicate content problems and poor translations that hurt conversions. We define your target markets, URL structure, keyword strategy, and translation approach before any configuration begins.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Confectionery

Shopify Pluscustom .NET site moved to Shopify Plus, with two more stores added under the same Plus organization

Custom appfundraising dashboards for group chairs and sellers

Sarris CandiesShopify Plus

Read the case study

Entertainment

CBO + RCCtwo Regal stores moved from Magento to Shopify in the same week

+40%faster page loads than legacy Magento

Regal CinemasShopify

Read the case study

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade

Musical Instruments

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

When to move to Shopify Plus

We recommend Plus once you pass about $1M a year in sales, or sooner for B2B, checkout changes or selling in several countries.

Checkout
Custom checkout logic with Checkout Extensibility and Functions.
B2B
Full B2B with company accounts, catalogs and terms.
Expansion stores
Up to 10 storefronts in one contract.
Support
Priority support and a lower card rate.

Most two-language Shopify setups take 2 to 4 weeks.

Let's look at yours

Plan My Multilingual Setup

01

Discovery and market plan
In recorded workshops we pick target languages and markets, the URL structure for each, and the keywords people search there. You get the scope and acceptance criteria.
02

Markets setup
Shopify Markets gets configured for language, currency and catalog by region from one admin.
03

Translation
Content is translated in Translate and Adapt or a compatible app, with URL handles and custom meta tags entered per language.
04

Testing and UAT
We review machine translations for accuracy, brand voice and the right technical terms in each language. Your team then tests each language and signs off.
05

Launch checks
We check the automatic hreflang tags and language sitemaps before launch, then track rankings and conversion per market.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What Shopify plan do I need to add multiple languages?

02

What is the difference between Shopify Markets and a translation app?

03

How does adding multiple languages affect our SEO?

Done correctly, multilingual SEO expands your organic reach into new markets without cannibalizing existing rankings. It requires proper hreflang tag implementation, translated meta titles and descriptions, localized URLs, and separate keyword research for each target market. Done incorrectly, it creates duplicate content issues that harm your existing rankings.

04

What URL structure should we use for international Shopify stores?

05

Can you handle translation, or just the technical setup?

06

How long does a multilingual Shopify setup take?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Multi-Language Solutions

Translation is not enough