Shopify Custom Checkout Optimization

Most checkout drop-off is caused by friction that is easy to miss until you look at the data: a missing payment option, a slow mobile page, a form field that breaks autofill, or a Scripts-based discount that is about to stop working. Shero audits Shopify Plus checkout flows and fixes the specific problems that are costing you conversions.

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Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

Mobile

Where most D2C checkout happens

Most Shopify checkouts now happen on mobile. Every checkout optimisation Shero delivers is built and tested on mobile first. Conversion rate optimisation across the full funnel is available alongside dedicated checkout work.

17%

Of shoppers abandon if their payment method is missing

17% of shoppers will abandon their cart if their preferred payment method is not available at checkout. Shero audits payment gateway configuration and adds missing options as part of every checkout optimization engagement.

2026

Deadline to migrate off Shopify Scripts

Shopify Scripts will be retired by June 30, 2026. Stores still using Scripts for discount, shipping, or payment logic must migrate to Shopify Functions or checkout extensions before that deadline.

9%

Average conversion lift from Shop Pay

Shop Pay can deliver an average 9% lift in conversion by pre-filling checkout fields and accelerating mobile checkout behavior. Shero configures and optimizes payment options as part of every checkout engagement.

"Working with Shero Commerce on our website migration to BigCommerce Enterprise has been a game-changer for Vienna Beef. Their team's ideas and execution have taken our online presence to the next level, making it so much easier for our clients to buy with us. The new site design and checkout process have seriously improved our user experience."

Reid Schwartz, eCommerce Director, Vienna Beef

Checkout is where intent meets friction

By the time a customer reaches checkout, they have already decided to buy. What stops them is not lack of intent. It is friction: a payment method they cannot find, a form that does not autofill on their phone, an unexpected shipping cost, or a page that takes four seconds to load on a mobile connection. These problems are measurable and fixable. Most stores just never look at them closely enough.

  • Checkout Audit and Analysis
  • Shopify Functions Build
  • Scripts Migration
  • Payment Gateway Configuration
  • Mobile Checkout Optimization
  • B2B Checkout Customization
  • Upsell Extension Setup
  • A/B Testing and Reporting

Why brands optimize checkout with Shero

Checkout optimization requires both technical precision and behavioral analysis. Here is how Shero approaches it.

01

A/B testing on every change

No change goes live without a baseline. We run A/B tests on checkout changes where traffic allows and track abandonment rate, time to complete, and conversion rate before and after. Every recommendation is backed by data from your store, not general best practice.

02

Mobile checkout optimized for real devices

Checkout on mobile is where most D2C brands lose the most conversions. We test on real devices, optimize button placement, enable autofill, reduce required fields, and validate that the full checkout flow meets Core Web Vitals standards.

03

Behavioral data before any changes

Checkout optimisation without accurate attribution data produces changes that cannot be evaluated. Analytics accuracy is verified at the start of every checkout engagement so test results are based on real conversion signals.

04

B2B checkout built for procurement workflows

B2B buyers expect payment terms, PO capture, and account-based pricing at checkout. Shero builds B2B checkout logic using Shopify Functions alongside B2B payment terms configuration so each buyer account sees the correct checkout experience automatically.

05

Shopify Functions for complex logic

Shopify Functions replace Scripts with a faster, more stable system for controlling discount logic, shipping options, and payment conditions. We design, build, and test Functions that match your existing business rules before any live change.

06

Scripts migration before the deadline

Shopify Scripts retire June 30, 2026. If your store uses Scripts for discount logic, payment conditions, or shipping rules, we build a migration plan that moves that logic to Functions or extensions without disrupting your conversion rate during the transition.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most checkout audits identify 2 to 4 high-impact fixes within the first week.

Let's look at yours

Get a Checkout Audit

How Shero's checkout optimization engagement works

01

Behavioral data before any changes

We review session recordings, funnel analysis, and abandonment data by device before touching anything. The most common checkout problems are invisible until you watch real users go through the flow. We identify the specific friction before recommending the fix.

02

Scripts migration before the deadline

Shopify Scripts retire June 30, 2026. If your store uses Scripts for discount logic, payment conditions, or shipping rules, we build a migration plan that moves that logic to Functions or extensions without disrupting your conversion rate during the transition.

03

Shopify Functions for complex logic

Shopify Functions replace Scripts with a faster, more stable system for controlling discount logic, shipping options, and payment conditions. We design, build, and test Functions that match your existing business rules before any live change.

04

B2B checkout built for procurement workflows

B2B buyers need PO fields, net terms, company account management, VAT validation, and pricing that reflects their contract rates. We build B2B checkout experiences on Shopify Plus that match how enterprise and wholesale buyers actually transact.

05

Mobile checkout optimized for real devices

Checkout on mobile is where most D2C brands lose the most conversions. We test on real devices, optimize button placement, enable autofill, reduce required fields, and validate that the full checkout flow meets Core Web Vitals standards.

06

A/B testing on every change

No change goes live without a baseline. We run A/B tests on checkout changes where traffic allows and track abandonment rate, time to complete, and conversion rate before and after. Every recommendation is backed by data from your store.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana