Paid Media

We manage Google Ads (Search, Shopping, Performance Max, Display, and YouTube), Meta Ads (Facebook and Instagram), and Microsoft Ads. Platform selection is based on where your customers are and where your budget will generate the best return. We do not spread budgets thin across every channel by default.

Paid media can generate traffic and conversions within days of launch. However, meaningful ROAS improvement typically requires 4 to 8 weeks of data collection and optimization. Google Shopping campaigns in particular need time to train the algorithm on your product feed and conversion signals before performance stabilizes.

We work with ad budgets from $3,000 per month upward, depending on your platform mix and goals. Below that threshold, the data volume needed for meaningful optimization is limited. We are transparent about minimum viable spend in our initial audit so you can make an informed decision before committing.

We track ROAS, cost per acquisition, conversion rate by campaign type, and revenue attributed to paid channels via GA4 and platform-native reporting. We set up or audit your conversion tracking before spending a dollar so every metric ties back to actual revenue, not estimated conversions.

Both. We handle media strategy, campaign structure, audience targeting, and bid management alongside ad copywriting and creative direction. For brands with existing creative assets, we work with what you have. For brands starting from scratch, our team produces ad creative as part of the engagement.

Paid media and SEO cover different parts of the funnel and compound when run together. Paid captures demand that SEO is still building toward. SEO reduces the cost of paid by improving landing page quality scores. We often run paid and SEO together for clients and coordinate messaging across both channels.