Sarris Candies

Sarris Candies had outgrown a custom .NET platform built for a different era. They wanted a Shopify Plus migration that would lower total cost of ownership, hand editorial control back to marketing, and let them sell creatively. The wishlist was specific. A mobile-first storefront. SEO continuity through the migration. Custom personalization for bar wrappers, cakes, and assortments. Tier pricing, multiship, and store pickup. And a CMS the team could actually run without a developer in the loop.

Challenges on the legacy .NET platform

Sarris Candies provided us with the following issues that would need to be overcome during the migration:

• A custom .NET platform with limited SEO capability and no clear path to improvement
• Heavy developer reliance for even routine content updates
• Inflexible collection pages with limited merchandising control
• No mobile-first design, an increasingly costly gap as mobile commerce share grew
• Limited flexibility to support creative marketing or seasonal campaigns
• Scalability concerns as order volumes and product complexity grew
• A need to support highly customized product offerings (personalized items, assortments, and bulk orders) in a single storefront

Shero recommended Shopify Plus for its lower total cost of ownership, built-in mobile performance, and the CMS flexibility the team needed, paired with a checkout that has been shown to outperform competing platforms by 5% to 36%. WYSIWYG page editing meant the marketing team could run campaigns, update collections, and manage content without filing a developer ticket, a single change that would meaningfully reduce operational friction.

Shero migrated Sarris Candies from custom .NET to Shopify Plus with full SEO continuity. We built a custom bar wrapper designer with real-time preview, letting customers choose fonts, wrap colors, and personalized text. A built-from-scratch custom cake ordering flow handles flavors, custom messages, and scheduled store pickup inside checkout. A mix-and-match assortment builder turns one-time gift buys into the kind of personal purchase customers come back for. The build also added tier pricing, multiship, and store pickup so a single storefront serves individual gift buyers and bulk purchasers without compromise.

The legacy .NET platform lacked descriptive URLs, which made automated 301 mapping impossible, so Shero's SEO team manually mapped every high-traffic page to its new counterpart and built SEO-friendly URLs from scratch. We migrated product and collection metadata, optimized the XML sitemap, configured robots.txt and canonical tags, and implemented structured data across Organization, Product, Article, and Breadcrumb schemas. A custom product schema was developed to handle multi-pricing variants accurately, and GA4 plus Google Search Console were configured to keep reporting clean from launch day.