Shopify Dealer Portal Development

85% of B2B companies now offer a self serve portal or online storefront. Dealers are comparing your ordering experience against their other suppliers. A Shopify Plus dealer portal gives each dealer account its own login, catalog, pricing, and order history. Routine orders move out of your sales team's inbox.

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Logo Benchmade
Logo STX
Gen Y Logo
Justrite Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

85%

B2B companies now offer a self serve portal

85% of B2B companies offer an online storefront or self serve portal as of 2025, up from 68% the year before. Dealers are placing orders online with other suppliers. A manufacturer without a portal is adding friction to every dealer interaction compared to competitors who have one.

33%

Increase in reorder frequency after B2B portal launch

Shopify reports merchants launching native B2B features see up to a 4.1x increase in reorder frequency compared to DTC orders, and up to a 33% increase in self serve orders within six months. Easier ordering produces more frequent ordering.

25%

Reduction in back office admin time after self serve launch

After moving to Shopify B2B self serve ordering, Snyder Performance Engineering reduced back office administrative time by 25% while average customer spend increased by 40%. The operational savings and revenue improvement run in the same direction.

Net 90

Maximum native dealer payment terms on Shopify Plus

Net 15, Net 30, Net 60, and Net 90 are native to Shopify Plus B2B. Dealer payment terms are assigned at the company or location level and appear automatically at checkout. No manual invoicing or payment tracking spreadsheets required.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX, LLC

What a working Shopify dealer portal actually requires

A dealer portal is not a password protected storefront. It is a structured B2B experience where each dealer account logs in and sees only their contracted products at their specific prices, with their payment terms and shipping rules applied automatically. The buying experience needs to match what dealers get from the best supplier portals, because that is now the standard they compare against when deciding where to place a stock order.

  • Shopify Plus
  • Dealer Accounts
  • Custom Catalogs
  • Net Terms
  • Order History
  • ERP Integration

Where dealer portals on Shopify break down and how to prevent it

Dealer portals fail for consistent reasons: the catalog was not segmented by dealer tier, pricing was set up with discount codes that do not scale, the checkout does not handle purchase orders or net terms, and the ERP was never connected so inventory and pricing drift out of sync.

01

Dealer network mapped before catalog configuration

Before any catalog is set up, the dealer network is mapped: dealer tiers, regional groups, product lines, pricing agreements, and payment terms. STX's national dealer network and JustRite's multi brand dealer setup both required this mapping before build work started.

02

Catalog controls that limit each dealer to their authorized products

Shopify Plus custom catalogs assign specific product selections and price lists to each dealer or dealer group. A national dealer with full product access gets one catalog. A regional dealer carrying only certain lines gets a different catalog. Products outside the dealer's agreement are not visible to them.

03

Net terms and purchase order fields at checkout

Dealer accounts with net terms see their payment options automatically at checkout. Purchase order reference fields capture the PO number required for most dealer transactions. Vaulted credit cards handle automatic charging when payment comes due under the dealer's terms. See our Shopify B2B pricing and catalogs page for full detail.

04

Order history reorder for regular stock orders

Dealers placing regular stock orders use order history to reorder without rebuilding the order each time. Location admins see all orders placed by any buyer under their dealership. Reordering removes the sales rep from every routine stock replenishment.

05

ERP keeps dealer pricing and inventory accurate

For manufacturer dealer portals, ERP integration keeps dealer pricing, product availability, and account data synchronized without manual updates. Price changes in the ERP flow to the Shopify catalog. Orders flow from Shopify into the ERP for fulfillment. Inventory accuracy prevents dealer orders for out of stock products.

06

Dealer onboarding automated through Shopify Flow

New dealer account applications, approval workflows, catalog assignment, and welcome communications run through Shopify Flow. Adding a new dealer does not require manual admin work across multiple systems. See our Shopify B2B account management page for full detail.

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A dealer portal that dealers actually use reduces the cost of every order you process.

Scope the dealer account structure and ERP requirements before committing to an architecture.

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How dealer portal builds are structured

01

Dealer Network Mapping and Requirements

Dealer tiers, product line segmentation, pricing agreements, payment terms, ERP integration requirements, and checkout workflow documentation before design or build begins.

02

Portal Architecture and Catalog Design

Company account structure, catalog hierarchy, price list design, and ERP integration architecture aligned to the dealer network map.

03

Build and Dealer Configuration

Company accounts, catalogs, price lists, payment terms, and checkout configuration. ERP integration and Shopify Flow automation for dealer onboarding.

04

Dealer Acceptance Testing

Each dealer account type is tested: catalog visibility, pricing accuracy, checkout with correct terms and PO fields, order history access, and reorder functionality.

05

Launch and Dealer Onboarding

Monitored launch with structured dealer onboarding. Automated onboarding flows handle new dealer setup at scale.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

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