Commercetools to Shopify Migration Services

Most Commercetools builds take over a year and many fail to launch at all. Daniel Wellington was running 59 storefronts on Commercetools and consolidated them to 12 on Shopify Plus in five months. The brands leaving are not giving up on headless commerce, they are choosing a platform where engineering time goes into the product, not the infrastructure.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

59 to 12

storefronts consolidated in Daniel Wellington's Commercetools to Shopify migration

Daniel Wellington migrated from Commercetools to Shopify Plus, consolidated 59 storefronts into 12 Shopify stores, and integrated ERP, PIM, CMS, and personalisation tools in five months.

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Commercetools integrations versus Shopify's 10,000-plus

The Commercetools ecosystem is a fraction of Shopify's. Most integrations that required custom development on Commercetools are available as managed apps on Shopify, eliminating ongoing custom integration maintenance.

20-32

weeks for a Commercetools to Shopify Plus migration

Commercetools migrations run 20-32 weeks depending on storefront complexity, integration count, and whether Hydrogen or Liquid is the chosen frontend architecture. Shero provides the timeline after discovery.

16+

years in eCommerce

Shero has delivered Commercetools to Shopify Plus migrations for enterprise brands, covering both Liquid theme and Hydrogen headless frontend architectures. The custom platform migration page covers how Commercetools migrations compare to other bespoke platform types.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a Commercetools to Shopify Plus migration covers

Commercetools is a headless API-only commerce engine built on MACH principles: Microservices, API-first, Cloud-native, and Headless. It requires a custom-built frontend, custom checkout, and custom integration for virtually every commerce function. This gives maximum flexibility at maximum complexity and cost. Shero migrates brands from Commercetools to Shopify Plus, covering API-based data extraction, custom storefront architecture decisions, checkout rebuild in Shopify Checkout Extensibility, ERP integration rebuilds, and URL redirect mapping. The discovery sprint determines the actual scope before any build begins.

  • Commercetools API data extraction and migration
  • Storefront architecture decision: Liquid or Hydrogen headless
  • Checkout rebuild in Shopify Checkout Extensibility
  • Custom integration rebuilds for Shopify Plus
  • URL mapping and SEO protection
  • Post-launch stabilisation and feature roadmap

Why Commercetools brands choose Shero for migration to Shopify Plus

The Commercetools to Shopify Plus migration is not simpler than other enterprise migrations, it is different. The complexity comes from the custom-built nature of everything on Commercetools: the storefront, the checkout, the integrations. None of it transfers. All of it must be rebuilt or replaced.

01

Commercetools has no built-in storefront, the frontend must be rebuilt regardless

Commercetools is API-only. Every Commercetools implementation has a custom-built frontend that is completely separate from the commerce engine. This frontend does not transfer to Shopify. Shero decides in discovery whether to rebuild on Shopify's Liquid theme architecture or on Hydrogen, Shopify's headless framework, based on the storefront complexity and team capability.

02

Commercetools checkout is custom-built and must be replaced with Checkout Extensibility

Commercetools requires brands to build their own checkout from scratch. This is one of the most expensive and fragile parts of any Commercetools implementation. Shopify Plus provides Checkout Extensibility, a robust, PCI-compliant checkout framework. Shero maps every Commercetools checkout customisation to a Checkout Extensibility equivalent and flags anything requiring a different approach.

03

Commercetools has fewer than 100 integrations versus Shopify's 10,000-plus

The Commercetools ecosystem is a fraction of Shopify's. Most integrations that Commercetools required custom development for are available natively in Shopify's app ecosystem. The migration to Shopify Plus replaces years of custom integration maintenance with managed app-based connections. Shero maps every Commercetools integration to its Shopify equivalent in discovery.

04

Daniel Wellington consolidated 59 Commercetools storefronts into 12 Shopify stores in 5 months

Daniel Wellington migrated from Commercetools to Shopify Plus, consolidating 59 storefronts into 12 stores and integrating ERP, PIM, CMS, and personalisation tools in five months. For brands with multiple Commercetools storefronts, Plus expansion stores simplify the architecture. The Shopify Plus migration services page covers the full scope.

05

Brands that migrated to Commercetools too early are the most common source of re-migration

A significant share of Commercetools to Shopify migrations come from brands that adopted MACH architecture before their operational complexity justified it. The custom development overhead, slow feature iteration, and high total cost of ownership eroded the flexibility advantage. Shero assesses whether Shopify Plus native capabilities cover the requirements that drove the Commercetools decision.

06

Hydrogen is the right choice when the Commercetools storefront must remain headless on Shopify

For brands that need to preserve the headless architecture of their Commercetools frontend, Shopify Hydrogen provides a React-based headless framework hosted on Oxygen. Shero builds Hydrogen storefronts for brands where the custom frontend is core to the brand experience. The migration services hub covers how headless Shopify migrations are scoped differently from standard migrations.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

A 30-minute call with Shero produces a migration scope, an integration audit, and a fixed timeline. No assumptions before the discovery is complete.

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How Shero migrates from Commercetools to Shopify Plus

01

Commercetools architecture audit

Document the frontend architecture, checkout implementation, every API integration, data model structure, and custom business logic before any scope is agreed.

02

Storefront architecture decision

Decide whether to rebuild on Shopify Liquid or Shopify Hydrogen based on the storefront complexity, team capability, and the headless requirement that drove the original Commercetools decision.

03

Data extraction and migration

Extract product, customer, and order data via the Commercetools API. Map the Commercetools data model to Shopify's product structure and metafields. Validate integrity before any import.

04

Checkout rebuild

Map every Commercetools checkout customisation to Shopify Checkout Extensibility. Build custom fields, validation logic, and third-party integrations in the Shopify Plus checkout framework.

05

Integration rebuilds

Rebuild every ERP, OMS, PIM, and third-party integration for Shopify's API. Replace custom Commercetools connectors with Shopify App Store equivalents where available.

06

Go-live and monitoring

Run the pre-launch checklist. Monitor organic traffic, integration health, and checkout conversion for 90 days. Commercetools migrations have the widest range of post-launch issues of any migration type.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

And you?

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