Faire Wholesale Channel Setup for Shopify

Faire gives Shopify brands a way to reach wholesale buyers without building every retail relationship from scratch. But if the integration is not set up correctly, pricing, inventory, and order management can quickly become messy. Shero helps brands connect Faire and Shopify properly, so wholesale orders flow smoothly and the channel supports growth instead of creating extra operational work.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

700K+

Independent retailers on the Faire marketplace

Faire has over 700,000 independent retailers across the US, Canada, Europe, and Australia. For DTC brands looking to open a wholesale channel without building their own B2B infrastructure, Faire provides immediate access to that buyer network alongside the Shopify sync that keeps operations manageable.

0%

Faire commission on Faire Direct orders

Faire charges 0% commission on Faire Direct orders, where the brand connects existing wholesale accounts through the platform. The 15% marketplace commission applies only to new retailers that discover the brand through Faire's own marketplace. Correct setup determines which orders fall into which category.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Faire integrations need maintenance as wholesale pricing rules change, new products are added to the catalog, and Faire's platform requirements evolve.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Faire integrations for brands running both DTC and wholesale require the same pricing architecture and inventory management depth as a Shopify Plus B2B build.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What the Faire-Shopify integration does and what setup requires

Faire connects Shopify brands with wholesale buyers, but the channel only works when pricing, inventory, and fulfillment are set up correctly from the start. Shero configures the Faire-Shopify integration so wholesale orders are priced accurately, synced reliably, and fulfilled through the right Shopify workflow.

  • Faire app installation and Shopify connection
  • Wholesale pricing setup and validation
  • Faire Direct setup for existing wholesale accounts
  • Catalog import, product linking, and case pack setup
  • Real-time inventory and order sync
  • Faire storefront widget integration for wholesale discovery

Why brands work with Shero on Faire setup

The app installs in minutes. The pricing structure, Faire Direct account setup, and order routing configuration are where mistakes compound into margin loss or commission overcharges.

01

Wholesale pricing configured before the first Faire order

The wrong setup underprices orders or applies the 15% marketplace commission to accounts that should be 0% Faire Direct. Shero maps the pricing structure before connecting any accounts.

02

Faire Direct accounts set up correctly at 0% commission

Shero sets up Faire Direct invitations for existing retail accounts so the correct commission structure applies from the first order rather than being corrected after.

03

Catalog imported and linked with case sizes and wholesale minimums

Products that do not link correctly between Shopify and Faire do not sync inventory or receive orders. Shero handles the full catalog import, product linking, and minimum configuration before activation.

04

Inventory sync keeps Faire stock accurate without manual updates

Orders from Faire decrement Shopify inventory. Without this sync configured correctly, Faire listings go oversold or show inaccurate stock. Shero tests the inventory sync across product variants before the channel goes live. This is part of the broader integrations work Shero does for Shopify brands.

05

Faire orders routed into Shopify for centralized fulfilllment

Orders placed on Faire sync directly into Shopify for fulfilllment alongside DTC orders. The fulfilllment team works from one queue. Tracking numbers sync back to Faire automatically. Shero configures the order routing and tests the fulfilllment loop before the first live order.

06

Faire alongside Shopify Plus B2B for brands with both channels

Brands with a Shopify Plus B2B store and a Faire presence run two wholesale channels simultaneously. Shero configures both so pricing, inventory, and order management stay consistent across Faire and the native B2B storefront.

Our Work

View All

Faire gives brands access to 700,000 independent retailers. The pricing setup determines whether the margin makes it worthwhile.

The setup session is free. It maps your pricing structure, existing wholesale accounts, and catalog before any Faire configuration begins.

Book a Setup Session

How a Faire wholesale channel setup engagement runs

01

Pricing and Account Scoping

Wholesale pricing structure, existing retailer accounts for Faire Direct, catalog size, and case size requirements mapped before any configuration begins.

02

App Installation and Configuration

Faire: Sell Wholesale app connected to Shopify. Pricing structure configured. Faire Direct invitations sent to existing accounts. Catalog imported and products linked.

03

Inventory and Order Sync

Real-time inventory sync enabled and tested across all product variants. Order routing from Faire to Shopify confirmed. Tracking sync back to Faire verified.

04

QA and Activation

Test orders placed. Inventory decrements verified in both directions. Pricing and commission category confirmed for Direct and marketplace orders. Faire shop activated.

05

Ongoing Maintenance

New products added to Faire catalog. Pricing rules updated as wholesale structure evolves. Faire Direct account list maintained as new retail relationships are established.

Frequently asked questions.

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What our clients say.

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Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

And you?

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