Buyer portals & account management

Your B2B buyers are calling your sales team to check their order history, request their pricing, and reorder products they buy every month. That is a support cost that a self-service buyer portal eliminates. Shero configures Shopify Plus company accounts so buyers manage their own accounts without involving a rep.

Book a Discovery Call Our Work
Painful Pleasures Logo
Logo Benchmade
Swag logo
CAS logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

40+

B2B buyer portals delivered

Self-serve wholesale portals with company accounts, account-specific pricing, and order management for manufacturers and distributors

16+

years in eCommerce

Shero has been building B2B buyer portals on Shopify since before the platform had native B2B features. Shopify B2B development is a dedicated practice covering company accounts, buyer portals, custom pricing, and ERP-connected wholesale operations.

73%

of B2B buyers prefer ordering online

Shopify research. Wholesale buyers increasingly expect the same self-serve experience they get as consumers.

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, Vice President of Marketing, Benchmade

What a Shopify B2B buyer portal covers

Shero builds Shopify B2B buyer portals covering company account setup, role-based access, account-specific catalogs and pricing, order history, reorder workflows, and payment term display. Company accounts are now available on all Shopify plans. Full portal features including unlimited catalogs and direct catalog assignment require Shopify Plus.

  • Company accounts and locations
  • Role-based buyer access
  • Account-specific catalog and pricing
  • Order history and reorder
  • Net terms display at checkout
  • Multi-contact account management

Why B2B brands work with Shero on buyer portals

A buyer portal that shows the wrong pricing or the wrong products to the wrong account damages trust faster than not having one. Shero designs the account rules before building so the portal reflects your actual customer relationships.

01

Account structure mapped before configuration

Shero documents your company account hierarchy, contact roles, location structure, and catalog assignment rules before any configuration begins. The portal reflects how your sales team manages accounts, not Shopify's defaults.

02

Each buyer sees only their products and pricing

Buyer portal personalisation — account-specific pricing, catalog visibility, and payment terms — is configured using Shopify's native company and customer account features. Custom pricing and catalog visibility rules are set at the company level so each buyer account sees only the products and prices that apply to them.

03

Reorder workflows that reduce rep involvement

Shero builds reorder workflows into the buyer portal so accounts can submit repeat orders without sales rep involvement. Sales rep tools are configured alongside the self-service portal so reps can still place orders on behalf of accounts when needed.

04

Multi-contact accounts for large buying organizations

B2B buyers often have multiple people involved in purchasing: a buyer who browses, an approver who signs off, and an admin who manages the account. Shopify's company account roles support this structure. Shero configures the role hierarchy to match how your accounts actually operate.

05

Plan requirements confirmed before the build

Company accounts and up to three catalogs are available on all Shopify plans as of April 2026. Unlimited catalogs and direct per-company catalog assignment require Shopify Plus. Shero confirms the right plan for your portal complexity in discovery.

06

Post-launch account management your team controls

After launch, your sales or ops team should be able to add new company accounts, update catalogs, and adjust terms without a development request. Shero delivers a runbook covering day-to-day account management so the portal does not create a dependency on the agency for routine tasks.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Finland's leading music instrument retailer

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Most B2B buyer portal builds scope to 4-8 weeks as part of a broader B2B build. Standalone portal configurations run 2-4 weeks.

Scope my buyer portal

How Shero builds Shopify B2B buyer portals

01

Discovery: Account Structure

We document your company account hierarchy, contact roles, location setup, catalog assignment rules, and the workflows buyers need to complete without rep involvement.

02

Architecture: Portal and Catalog Design

We design the company account structure, role permissions, catalog assignment logic, and pricing display rules. Plan requirements are confirmed at this stage.

03

Build: Portal Configuration

We configure company accounts, assign catalogs, set role permissions, enable order history and reorder, and configure net term display at checkout.

04

UAT: Per-Account Testing

We log in as each buyer role and account type, verifying catalog visibility, pricing accuracy, order history access, reorder flow, and checkout behavior.

05

Launch: Account Management Handoff

Go-live includes a runbook for your sales or ops team covering how to add accounts, update catalogs, assign roles, and manage buyer access without a development request.

06

Ongoing: Portal Maintenance

New accounts are added, catalogs change, and pricing is updated. Shero provides ongoing support so the portal stays accurate as the business and its account base evolve.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Camera Source

"Shero did a great job migrating our site from Magento to Shopify. Switching to Shopify went very smooth and I believe it is because of the Shero team. They actually care. I have appreciated the help in answering my questions and guiding us through everything."

Tricia Christianson

Sales and Marketing - Camera Source / Camera Source

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana