Shopify for B2B Manufacturers

80% of B2B sales interactions now happen digitally. Manufacturers still processing dealer and distributor orders by phone, email, or PDF face a structural disadvantage. Shopify B2B replaces that with a self serve portal built around how manufacturing buyers actually order.

Book a Discovery Call Our Work
Justrite Logo
Gen Y Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

80%

B2B sales interactions now happen digitally

Gartner projected 80% of B2B sales interactions would happen through digital channels by 2025. Manufacturers without a self serve portal are processing orders through channels that cost more and scale less.

$9.69T

US B2B eCommerce sales in 2024

US B2B eCommerce site sales reached $9.69 trillion in 2024 and are growing at 7.8% annually. Manufacturing is one of the largest contributors. The shift to digital procurement is structural, not cyclical.

33%

Increase in self serve orders after Shopify B2B launch

Shopify reports merchants launching native B2B features see up to a 33% increase in self serve orders within six months. For manufacturers, that means fewer manual orders and lower cost to serve.

25%

Reduction in back office admin after going live

After migrating to Shopify B2B, Snyder Performance Engineering reduced time on back office administrative tasks by 25% while simultaneously increasing average customer spend by 40%.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP, E commerce, JustRite Safety Group

What B2B eCommerce for manufacturers actually requires

Manufacturing B2B has requirements that generic eCommerce platforms were not built to handle: complex product catalogs with part numbers and technical specifications, dealer and distributor networks with different pricing tiers and terms, ERP systems that need to stay in sync with orders and inventory, and buyers who place large repeat orders on a schedule rather than browsing and discovering.

  • Shopify Plus
  • Dealer Portals
  • ERP Integration
  • Custom Catalogs
  • Net Terms
  • Product Configurators

Manufacturing B2B requirements that Shopify builds must address

Most Shopify agencies build DTC stores. Manufacturing B2B has a different set of requirements: complex product data, multi tier pricing, dealer networks, ERP dependencies, and buyers who need quick order functionality rather than discovery browsing. Getting these right requires manufacturing specific experience, not a DTC build with a B2B app layered on top.

01

Complex product catalogs with technical data

Manufacturing catalogs include part numbers, technical specifications, compatible equipment, dimensions, and materials. These need to be structured for both buyer search and ERP sync. Gen Y automotive fitment catalog and JustRite industrial safety catalog both required custom data architecture.

02

Dealer and distributor account segmentation

A manufacturer typically has national distributors, regional dealers, and direct accounts, each with different pricing, product access, and terms. Shopify Plus assigns separate catalogs and price lists to each company, with no app required.

03

ERP integration from day one

Manufacturing B2B cannot run without ERP sync. Order data, inventory levels, customer accounts, and pricing all need to flow between Shopify and systems like NetSuite, SAP, or Microsoft Dynamics. This is scoped and mapped before build begins, not added after launch. See our Shopify Plus B2B page for full platform detail.

04

Quick order and reorder functionality

Manufacturing buyers place repeat orders on schedule, not discovery purchases. Quick order by part number, order history reorder, and CSV upload for bulk orders are standard requirements for manufacturing B2B portals.

05

Net terms and purchase order workflows

Net 15 through Net 90, purchase order reference fields at checkout, and invoice workflows are native to Shopify Plus B2B. For manufacturers with custom approval workflows, Shopify Flow handles the automation without custom development.

06

Blended DTC and B2B from one store

Many manufacturers are adding DTC alongside their B2B channel. Shopify Plus runs both from a single admin. STX is a working example: B2B dealer orders and DTC consumer sales from the same store, the same catalog, and the same inventory. See our Shopify B2B account management page for the full detail.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
CCL - Center for Creative Leadership

CCL - Center for Creative Leadership

Discover how Shero Commerce migrated the Center for Creative Leadership from iApps to Magento 2, integrating Microsoft Dynamics365 and VitalSource to streamline operations, enable international selling, and deliver a significantly improved eCommerce experience for a global nonprofit.

CCL - Center for Creative Leadership
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures

Manufacturing B2B requirements are specific. Generic Shopify builds do not cover them.

Start with a scoping session that maps your dealer network, pricing structure, and ERP requirements before any build begins.

Get a quote

How manufacturing B2B builds run

01

Discovery and Requirements Mapping

Dealer and distributor network structure, pricing tiers, product catalog architecture, ERP integration requirements, and checkout workflow documentation before any design or build begins.

02

Architecture and Data Design

Product data structure for manufacturing catalogs, company account hierarchy, catalog and pricing assignment design, and ERP integration architecture.

03

Build and ERP Integration

Shopify Plus store build, B2B configuration, product data migration, ERP integration development, quick order functionality, and Shopify Flow automation.

04

UAT with Real Buyers

Testing with actual dealer and distributor account types: catalog visibility, pricing accuracy, net terms checkout, PO capture, quick order, and ERP data sync.

05

Launch and Post Launch Support

Monitored launch with dealer onboarding support, ERP sync verification, and ongoing development as the B2B operation grows.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana