Shopify CRO Agency

Your internal team knows your products, your brand, and your customers. What they almost certainly do not have is the conversion research methodology, A/B testing discipline, and Shopify development capability to run a structured CRO program simultaneously. That combination is what a dedicated Shopify CRO agency provides.

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Logo Benchmade
Logo STX
Painful Pleasures Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

49%

CVR improvement through 12 months of systematic A/B testing

One brand improved conversion rate by 49% through 12 months of systematic A/B testing. Not a single redesign, but compounding small validated wins over program duration. This is the model Shero runs for every CRO engagement.

3x

higher CVR for top 10% Shopify stores vs average

Top 10% of Shopify stores convert at 4.7-5.2%, roughly 3 times the 1.4% platform average. Stores at the top did not get there with redesigns. They built structured testing programs and compounded gains over 12-plus months.

18%

average conversion lift from A/B testing after 6 months

A/B testing delivers an average 18% conversion lift after 6 months of structured experimentation. Brands that test consistently outperform brands that redesign periodically.

98%

client retention

Most Shero CRO clients continue for 12-plus months. The compounding model means month 7-12 produces larger absolute gains than months 1-6 as the baseline improves and test quality increases with accumulated store data.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a Shopify CRO agency delivers

A Shopify CRO agency runs the full optimization loop your in-house team cannot maintain alone: conversion research to find the real friction points, test design to validate hypotheses before committing to changes, and Shopify implementation by developers who understand Liquid, theme architecture, and checkout extensibility. Shero is a Shopify CRO agency focused on 7-to-9-figure DTC and B2B brands. Every engagement covers the full program: audit, testing pipeline, implementation, and monthly reporting against conversion rate improvement. No generic audits, no decorative redesigns, no guesswork.

  • Conversion research: GA4, session recordings, heatmaps, exit surveys
  • A/B testing program: structured hypothesis pipeline, statistical validation
  • Shopify implementation: Liquid, theme architecture, Checkout Extensibility
  • Mobile CRO: sticky ATC, accelerated checkout, thumb-optimized UX
  • Cart and checkout optimization: the two highest-impact funnel stages
  • Monthly reporting: conversion rate, revenue per session, AOV

Why brands choose Shero as their Shopify CRO agency

Most brands hire a CRO agency after spending 12 months running internal changes without measurable conversion improvement. The pattern is the same: changes made based on opinion, no control group, no statistical validation, winning variants shipped with performance regressions. Shero starts with the data and never ships without testing.

01

Research drives every test hypothesis, not opinion or competitor copying

The most common CRO mistake is testing changes because a competitor made them. CRO that compounds requires hypotheses from your store's specific data: where visitors drop off, what they interact with, and what barriers they face. Shero runs a research phase before every test program to build a hypothesis backlog from actual data.

02

Statistical significance at 95% confidence minimum before any variant is declared a winner

The most common testing mistake is calling a winner too early. A test showing 12% lift at day 7 may show 0% lift by day 21 once weekly variation averages out. Shero requires a 2-week minimum and 95% confidence before any variant is permanently implemented.

03

One brand improved conversion by 49% through 12 months of systematic A/B testing

One brand improved CVR by 49% through 12 months of systematic A/B testing. Not from one redesign, but from consistently running tests and compounding small wins. This is the model Shero runs: continuous experimentation producing compounding results. The Shopify A/B testing page covers the testing methodology Shero uses.

04

Shopify implementation requires developers who understand Liquid, not just CRO tools

A winning A/B test deployed incorrectly causes performance regressions, app conflicts, or checkout failures on certain devices. CRO implementation on Shopify requires developers who understand Liquid templates, Online Store 2.0 architecture, and Checkout Extensibility. Shero's CRO and development teams work from the same account, so the team that designed the test implements the winner.

05

Email traffic converts at 4-5% and is the highest-ROI optimization alongside CRO

Email converts at 4-5%, the highest of any Shopify traffic source. SMS converts at 5.1% for time-sensitive campaigns. Shero's CRO program explicitly covers conversion for owned channels alongside new visitor optimization. Building email and SMS traffic is the fastest way to improve your blended site conversion rate.

06

Revenue per session is the correct CRO metric, not conversion rate alone

A test that lifts CVR by 8% but reduces AOV by 10% is a net loss. Revenue Per Session captures both conversion rate and order value in a single metric reflecting true commercial impact. Shero reports on Revenue Per Session as the primary CRO metric. The Shopify CRO services page covers the full metrics framework.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

A 30-minute call with Shero produces a specific scope, audit findings, and recommendation. No generic proposals.

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How Shero runs a Shopify CRO agency engagement

01

Conversion research

Analyze GA4 funnel data, heatmaps, session recordings, and exit surveys. Identify the specific drop-off points, quantify revenue impact of each, and build a hypothesis backlog ranked by expected lift.

02

Test pipeline design

Design A/B tests for the top 5 hypotheses. Calculate sample sizes for 95% statistical significance. Sequence tests to avoid interference. Set test duration minimums at 2 weeks regardless of early results.

03

Test execution and monitoring

Run tests using Shoplift, Intelligems, or Shopify Rollouts. Monitor for significance daily. Flag tests approaching significance without reaching it. Never call a winner on thin data.

04

Winning variant implementation

Implement winners through Liquid template edits. Verify Core Web Vitals after each implementation. Test on mobile and desktop across browsers. Check for app conflicts before closing.

05

Monthly reporting

Report conversion rate, Revenue Per Session, AOV, and cumulative program lift monthly. Maintain a live hypothesis backlog. Replace completed tests with new hypotheses continuously.

06

Program expansion

As quick wins compound, expand the program to more complex tests: price optimization via Intelligems, Checkout Extensibility customization for Plus stores, and personalization for returning visitors.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana