Shopify CRO Services

If your store gets traffic that does not convert, more traffic will not fix it. We find where visitors drop off, set up structured A/B tests to fix it, and make the changes in Shopify so they stick. Tell us your conversion rate and your worst drop-off point and we will tell you what to test first.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+14.3%

Conversion rate from A/B tests

Invisible Bead Extensions' conversion rate went up 14.3% from A/B tests we set up and measured. We do the same on your product pages, collection pages and cart.

A/B

Every change tested before it goes live

We do not make UX changes based on opinion. Every recommendation is backed by analytics data, session recordings, or heatmap evidence. Every change is A/B tested before it becomes permanent.

CRO review

Findings added to the store

We did a CRO review for Alto Music's Shopify store and our developers worked on the items from it.

Collection pages

Filters and search fixes for Vienna Beef

For Vienna Beef we added collection page filters based on custom fields and new product cards, and set up on-site search aliases so searches like "hotdog" return products.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

Shopify CRO focused on lost revenue

CRO projects fail when they skip the audit and start testing. Without knowing where visitors leave and why, you test the wrong things for a quarter and learn nothing. Every engagement here starts with GA4 funnel analysis, heatmaps and session recordings before anyone writes a hypothesis.

UX Audit
A/B Testing
Checkout Optimization
Mobile UX
Heatmap Analysis
GA4 Funnel Analysis

Compared on	Shero Shopify CRO	A Shopify CRO freelancer	Convert on its own	Your theme developer
Mobile shoppers who browse but don't buy	We design mobile fixes in your theme, then A/B test them on your mobile traffic	Can spot mobile issues; fixes depend on their coding skill	Can target mobile visitors in a test; you design the fix	Makes what you ask for; finding the leak is up to you
Test code slowing the store	We keep test code light and watch Core Web Vitals during each test	Speed checks are often skipped	Adds a script to each page; speed impact depends on setup	Can tune speed, rarely involved in testing
Add to cart rate on product pages	IBE: conversion rate up 14.3% from A/B tests	Suggests changes from a standard checklist	Tracks add to cart as a goal once you set it up	Changes layout on request, with no test to prove it
Apps clashing with tests	We review your Shopify apps first so tests don't clash with them	May not see how review or upsell apps load	Works alongside apps; conflicts show up only in QA	Knows the theme, may not know the testing tool
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Hourly, billed per test or per month	Monthly subscription by tested visitors	Hourly rate for each change

Shero Shopify CRO

Mobile shoppers who browse but don't buy We design mobile fixes in your theme, then A/B test them on your mobile traffic

Test code slowing the store We keep test code light and watch Core Web Vitals during each test

Add to cart rate on product pages IBE: conversion rate up 14.3% from A/B tests

Apps clashing with tests We review your Shopify apps first so tests don't clash with them

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A Shopify CRO freelancer

Mobile shoppers who browse but don't buy Can spot mobile issues; fixes depend on their coding skill

Test code slowing the store Speed checks are often skipped

Add to cart rate on product pages Suggests changes from a standard checklist

Apps clashing with tests May not see how review or upsell apps load

How you pay Hourly, billed per test or per month

Convert on its own

Mobile shoppers who browse but don't buy Can target mobile visitors in a test; you design the fix

Test code slowing the store Adds a script to each page; speed impact depends on setup

Add to cart rate on product pages Tracks add to cart as a goal once you set it up

Apps clashing with tests Works alongside apps; conflicts show up only in QA

How you pay Monthly subscription by tested visitors

Your theme developer

Mobile shoppers who browse but don't buy Makes what you ask for; finding the leak is up to you

Test code slowing the store Can tune speed, rarely involved in testing

Add to cart rate on product pages Changes layout on request, with no test to prove it

Apps clashing with tests Knows the theme, may not know the testing tool

How you pay Hourly rate for each change

01

Mobile-first and now AI first by default

Mobile carries most of your traffic, so we design and test mobile first, then desktop. Across 96 million sessions on the stores we manage, AI visitors converted better than Google organic on 41 of 61 stores, and we focus on converting that traffic too.

02

Ongoing optimization month after month

CRO compounds over time. Each test result informs the next hypothesis, and the learning accumulates month over month, so later tests start from a better baseline.

03

Development and UX on one team

CRO recommendations only work if they get implemented correctly. Our UX designers and Liquid developers work together, so there is no translation gap between what was designed and what went live.

04

Checkout optimization specialists

Checkout is where most eCommerce revenue is lost or saved. Shero creates and tests checkout flows using Shopify's Checkout Extensibility framework. Custom checkout optimization is a standalone service for brands that want a dedicated checkout improvement engagement.

05

Shopify-native CRO experience

We understand Shopify's checkout behavior, theme limitations, and Plus-specific features like Checkout Extensibility. Our test recommendations account for what Shopify actually allows.

06

We audit before we test

Every CRO engagement starts with a data audit before any changes are made. Analytics and reporting accuracy are verified first, and optimizing against bad tracking data produces poor results regardless of how good the test design is.

Hair extensions

+14.3%conversion rate from two A/B tests

3 to 1platforms merged into one Shopify site

Invisible Bead ExtensionsShopify

Wine

0.5% to 1.2%conversion rate after the reskin

+18%email marketing ROAS

Archer RooseShopify

Read the case study

Golf equipment

Configuratorsbuild your own putter and headcover, with images that update as shoppers choose

Drop calendarlimited releases scheduled from collection metafields

Swag GolfShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade

Premium Chocolates

Sarris Candies

Sarris Candies is a family-owned Pennsylvania chocolate maker known for personalized chocolate bars, custom cakes, and gift assortments. Having outgrown its custom .NET platform, the brand moved to Shopify Plus with Shero for a mobile-first storefront, custom personalization, and ordering options for gift buyers and bulk purchasers. With every high-traffic page manually redirected, organic search recovered and grew past pre-migration levels, with Core Web Vitals in the green from launch.

Sarris Candies

Faster pages convert better

Speed and checkout fixes often lift conversion before any test starts, so we begin there.

Speed
App scripts, images and theme code fixed to pass Core Web Vitals.
Checkout
Checkout steps, payment options and errors reviewed.
Product pages
Copy, images and reviews placed where buyers look.
Analytics
GA4 and events checked so the results are real.

Tell us your conversion rate and biggest drop-off.

We'll tell you what to test.

Get a CRO Audit

01

Funnel audit
We review GA4 and Shopify funnel data, heatmaps and session recordings to find your biggest drop-off.
02

Test plan
We write a hypothesis for each problem and rank them by expected impact and how fast the test can reach a result.
03

Test setup
We create test variants in your theme and set them up in your testing tool or Shopify Rollouts.
04

Read results
We wait for the planned sample size, read results by device and traffic source, and log what we learned.
05

Theme release
Winning variants go into your live Shopify theme as clean code and the next test starts.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

How long before we see results from CRO?

02

What does a CRO engagement actually involve?

03

Do you need a lot of traffic for A/B testing?

04

What tools do you use for CRO?

05

Is CRO different for Shopify Plus stores?

06

How does CRO work alongside SEO and paid media?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify CRO Services

Shopify CRO focused on lost revenue