Shopify Development Agency Coventry

Coventry brands in automotive supply, advanced manufacturing, and specialist goods often outgrow the Shopify setup that launched them. ERP sync failures, wholesale pricing leaks, and deferred migrations are common results of builds scoped for launch rather than long-term operational scale. Shopify developers who prevent those outcomes plan integration architecture, B2B account structure, and catalogue design correctly before development begins.

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Gen Y Logo
Logo STX
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

91%

B2B buyers who would switch for a better digital experience

91% of B2B buyers globally say they would switch suppliers for a better digital purchasing experience. For Coventry's automotive, manufacturing, and industrial brands with dealer networks and commercial accounts, the Shopify build is a direct factor in whether those buyers stay.

99%

Retail executives who agree unified commerce improves profitability

99% of retail executives agree unified commerce improves profitability. Only 5% say they have achieved it. The gap is always an integration and architecture problem one that gets designed out of a build when it is scoped correctly from the outset.

98%

Client Retention

98% of Shero's clients remain on retainer after their project closes. For Coventry automotive and manufacturing brands managing ongoing ERP changes, pricing updates, and product catalogue adjustments, that continuity is what keeps the commercial operation stable.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. That credential reflects a verified track record of complex Shopify Plus implementations and is the clearest signal of platform depth available when evaluating agencies.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

Shopify development for Coventry's automotive, manufacturing, and specialist brands

ERP integration, B2B account architecture, and catalogue structure for technically complex product ranges are the foundations that determine whether a Shopify build holds up under operational load. Most agencies have not built for those requirements before. Shero's Shopify developers address them before development starts, so the problems do not surface after the store is live and the budget to fix them is gone.

  • Shopify Plus development for automotive, manufacturing, and specialist brands
  • B2B wholesale and dealer account configuration
  • ERP and OMS integrations across NetSuite, SAP, and Microsoft Dynamics
  • Shopify Markets configuration for UK and international selling
  • Magento, WooCommerce, and BigCommerce migrations to Shopify
  • Shopify support retainers for ongoing development and operations

Why Coventry brands work with Shero

Shero's Shopify developers focus on getting those foundations right from the beginning, so you are not paying a second time to fix what was missed when the store was first built.

01

A Premier Partner credential that can be verified before committing

Shero holds Shopify Premier Partner status one of fewer than 150 agencies globally based on verified implementation track record. For Coventry brands evaluating agencies on genuine capability, that is the most reliable external signal of Shopify Plus depth available.

02

Shopify Plus depth beyond what most agencies deliver

Shero works on Checkout Extensibility, Shopify Functions, and multi-store architecture. Our Shopify developers have been building on Plus at a technical level since before most agencies had the capability. Coventry brands on Plus do not pay for a learning curve.

03

B2B dealer accounts and DTC on one Shopify store for Coventry brands

Shopify Plus handles dealer accounts, tiered pricing catalogues, order minimums, and net terms alongside a consumer storefront. The catalogue isolation that keeps wholesale pricing away from retail customers is what most agencies skip. Shero's Shopify B2B development practice has built this for Coventry automotive suppliers, manufacturers, and mixed-channel brands.

04

ERP integration for Coventry's automotive and manufacturing brands

Coventry automotive and manufacturing brands running NetSuite, SAP, Microsoft Dynamics, or Oracle need Shopify connected accurately in real time. Shero maps integration architecture before development starts. Our Shopify integrations practice has built these connections for automotive supply, manufacturing, and industrial brands at operational scale.

05

Shopify Markets for Coventry brands selling internationally

Coventry brands expanding beyond the UK need Shopify Markets configured correctly multi-currency pricing, correct VAT treatment per region, localised checkout, and regional payment methods. Shero configures this at the foundation level so international selling does not require rearchitecting the store later.

06

Post-launch support for ongoing automotive and manufacturing operations

98% of Shero's clients remain on retainer after their project closes. For Coventry brands managing ongoing ERP changes, product catalogue updates, and pricing adjustments, having Shopify developers who carry context is what keeps the build working. Our Shopify support services run on the client's timeline.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX

Coventry brands that have outgrown their current Shopify setup need the foundations rebuilt correctly not patched again.

The discovery session is free. It maps what exists, what failed, and what a build scoped for scale actually requires.

Start the conversation

How a Shopify development project runs

01

Discovery and Requirements

Store architecture, B2B structure, ERP scope, catalogue complexity, and platform limitations are documented before design or development begins.

02

Architecture and Scoping

Store architecture, B2B account structure, ERP integration design, checkout flows, and app stack are scoped and confirmed before development begins.

03

Development and Configuration

Store build, B2B configuration, ERP integration, and data migration run in parallel. For migrations, SEO redirect mapping runs concurrently.

04

QA and Launch

All buyer flows, B2B account types, integrations, and checkout paths are tested before go-live.

05

Ongoing Support

Monitored launch with the build team engaged through stabilisation. Post-launch moves to a retainer on the client's timeline.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana