Shopify Development Agency East London

East London's brand scene fashion, lifestyle, food, and creative goods produces eCommerce businesses that grow fast and outgrow their Shopify setup faster. Performance under campaign traffic, multi-market configuration for international DTC, and B2B wholesale accounts for stockist networks are requirements that starter builds do not carry. Shopify developers who build for that next stage plan the architecture correctly before development begins.

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Painful Pleasures Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

222%

Rise in DTC customer acquisition costs over 8 years

Paid traffic costs 222% more than it did eight years ago. For East London's DTC brands competing in fashion, lifestyle, and consumer goods, a store that converts poorly is a margin problem checkout configuration and conversion flow are where it gets resolved.

30%

Higher lifetime value from omnichannel customers

Omnichannel customers carry 30% higher lifetime value and spend 16% more per order. For East London brands selling direct, through stockists, and internationally, the store architecture that connects those channels correctly is what captures that value.

98%

Client Retention

98% of Shero's clients remain on retainer after their project closes. For East London brands managing product drops, campaign cycles, and ongoing development, that continuity is what keeps the store performing between launches.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. That credential reflects a verified track record of complex Shopify Plus implementations and is the clearest signal of platform depth available when evaluating agencies.

Working with Shero Commerce for the past three years has been a game changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence.

Joe Prebich, VP of Marketing, Benchmade Knife Company

Shopify development for East London's DTC and lifestyle brands

Performance under campaign traffic, multi-market configuration for international selling, and catalogue architecture that supports the way East London brands actually go to market are the foundations that determine whether a Shopify build holds up as the brand grows.

  • Shopify Plus development for fashion, lifestyle, and consumer brands
  • Shopify Markets configuration for UK, EU, and international DTC
  • B2B wholesale and stockist account configuration
  • Performance optimisation and conversion architecture
  • Magento, WooCommerce, and BigCommerce migrations to Shopify
  • Shopify support retainers for product drops and ongoing development

Why East London brands work with Shero

Shero's Shopify developers focus on getting foundations right from the beginning, so your brand is not rebuilding the store again when the next growth stage arrives.

01

A Premier Partner credential that can be verified

Shero holds Shopify Premier Partner status one of fewer than 150 agencies globally based on verified implementation track record. For East London brands evaluating agencies on genuine capability rather than local reputation, that is the most reliable external signal available.

02

Shopify Plus builds for East London brands that have outgrown standard themes

Shero works on Checkout Extensibility, Shopify Functions, and custom app development. Our Shopify developers have been building on Plus at a technical level since before most agencies had the capability. East London brands on Plus do not pay for a learning curve.

03

Shopify Markets for East London brands selling internationally

East London brands expanding into EU and international markets need Shopify Markets configured correctly multi-currency pricing, localised checkout, correct VAT treatment, and regional payment methods. Shero configures this at the foundation level so international expansion does not require rebuilding what already exists.

04

Stockist and wholesale accounts alongside DTC on one Shopify store

East London brands selling to stockists and trade accounts alongside direct consumers need Shopify Plus configured for both audiences from a single store. Shero's Shopify B2B development practice has built this catalogue isolation and account architecture for fashion, lifestyle, and specialty brands.

05

Integrations that hold under campaign volume

East London brands connecting Shopify to ERP systems, fulfilment partners, and marketing stacks need integrations that hold during product drops and campaign peaks. Shero maps integration architecture before development starts. Our Shopify integrations practice has built these connections across Klaviyo, NetSuite, and fulfilment platforms for fast-moving consumer brands.

06

Post-launch support built around campaign cycles

98% of Shero's clients remain on retainer after their project closes. For East London brands running product drops and seasonal campaigns, having Shopify developers who carry context and respond fast is what keeps the store performing when it matters most. Our Shopify support services run on the client's timeline.

Our Work

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Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

East London brands that have outgrown their current Shopify setup need the foundations rebuilt correctly not patched again.

The discovery session is free. It maps your requirements and scopes what a build that grows with the brand actually needs.

Start the conversation

How a Shopify development project runs

01

Discovery and Requirements

Store architecture, market scope, performance requirements, B2B structure, and platform limitations are documented before design or development begins.

02

Architecture and Scoping

Multi-market configuration, catalogue architecture, B2B structure, integration design, and app stack are scoped and confirmed before development begins.

03

Development and Configuration

Store build, Shopify Markets setup, B2B configuration, and integration work run in parallel. For migrations, SEO redirect mapping runs concurrently.

04

QA and Launch

All buyer flows, markets, integrations, and checkout paths are tested before go-live. Performance is verified against requirements.

05

Ongoing Support

Monitored launch with the build team engaged through stabilisation. Post-launch moves to a retainer on the client's timeline.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana