Shopify Functions Development Services

Shopify Scripts stopped executing on June 30, 2026. Every Plus store with custom discount logic, shipping rules, or payment gating built in Ruby Scripts lost that logic on that date. The replacement is Shopify Functions. They are not a like-for-like swap. Shero migrates existing Scripts and builds new Functions for Plus stores that need custom checkout logic.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

5ms

Maximum execution time for a Shopify Function

Shopify Functions compile to WebAssembly and execute on Shopify's core infrastructure in under 5 milliseconds with no cold starts, even during Black Friday traffic spikes. Ruby Scripts ran in a sandbox with unpredictable execution times under load. The performance difference is structural, not incremental.

25

Maximum payment customization Functions active per store

Shopify Functions support up to 25 payment customization Functions per store simultaneously, enabling granular control across different customer segments, order types, and market conditions at the same time. Script Editor was limited to one payment Script at a time.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Functions require updates when discount structures change, new B2B pricing tiers are added, or shipping logic evolves with the merchant's operational requirements.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Custom Shopify Functions for bespoke discount logic, B2B pricing matrices, and multi-variable shipping rules require the platform depth that Premier status reflects.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

What Shopify Functions are and what they can build

Shopify Functions are compiled WebAssembly modules that run at specific points in the commerce lifecycle: discount calculation, shipping logic, payment customization, cart transformation, and checkout validation. Shero builds and migrates across every Functions extension point Shopify Plus supports:

  • Script Editor to Shopify Functions migration for plus stores with existing Ruby Scripts
  • Custom discount Functions for tiered pricing, BOGO, and multi-condition promotional logic
  • Payment customization Functions for B2B payment gating and method ordering
  • Shipping customization Functions for zone-based logic, carrier filtering, and rate renaming
  • Cart Transform Functions for component-level bundle splitting and line item modification
  • Checkout Validation Functions for order condition enforcement and fraud prevention logic

Why Shopify Plus brands work with Shero on Functions development

Shero audits existing Scripts against the three migration paths before writing a line of Functions code, so the rebuild scope covers what the business actually needs rather than a one-for-one Ruby-to-WebAssembly translation.

01

Scripts audited before any Functions code is written

Most Shopify Plus stores have Scripts that were written years ago by developers who have since left. Shero audits every active Script before starting any migration, categorizes each by replacement path (native Shopify feature, public app, or custom Function), and identifies dead logic that can be dropped entirely. Most legacy Script catalogs have at least 30 percent redundancy. The audit prevents rebuilding logic that is no longer serving a business purpose.

02

Scripts and Functions run in parallel during migration to validate parity

Shopify allowed Scripts and Functions to run simultaneously until the June 30 cutoff. Shero uses this approach for all Script migrations: deploy the Function alongside the Script, run identical carts through both, and confirm the outputs match before disabling the Script. The failure mode most agencies miss is a Function that deploys successfully but returns no discount because a required field was left out of the GraphQL input query.

03

B2B pricing Functions that key to customer metafields

B2B pricing logic stored in customer metafields (wholesale tier, account type, region) cannot be expressed through Shopify's standard Discounts admin. A custom discount Function reads the customer metafield at checkout, applies the correct pricing tier, and returns the adjusted line item prices in under 5 milliseconds. This is the most common custom Function use case for wholesale and distribution brands on Shopify Plus. It connects directly to the B2B architecture work Shero builds for these merchants.

04

Payment customization Functions for B2B payment gating and method ordering

Retail customers and wholesale accounts need different payment options at checkout. A payment customization Function reads customer tags or company account data and hides, reorders, or renames payment methods accordingly. Up to 25 payment customization Functions can run simultaneously per store, covering different customer segments and order types at the same time.

05

Shipping Functions for carrier filtering, zone logic, and rate renaming

Hazmat products, PO box restrictions, carrier-specific rules for B2B accounts, and zone-based rate structures all require shipping logic that Shopify's standard shipping admin cannot express. A shipping Function receives the cart contents, delivery address, and customer data, applies the required logic, and returns the correct rates. Shero has built shipping Functions for shooting sports brands managing hazmat restrictions and for B2B distributors with carrier contracts per account type.

06

Custom development apps built through the Partner Dashboard, not the Shopify admin

Custom Shopify Functions for bespoke logic must be built as private apps through the Partner Dashboard and connected to the store. Custom apps created through the Shopify admin do not support Shopify App Bridge, which Functions require. Shero builds Functions as properly structured partner apps, which means they are maintainable, testable, and deployable through Shopify CLI rather than fragile admin customizations. This is covered as part of the broader custom development practice.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
National cinema chain and loyalty rewards

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas partnered with Shero to migrate from Magento to Shopify, building custom credit-based checkout flows, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms.

Regal Cinemas
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade

Scripts stopped executing June 30, 2026. The logic does not come back without a Functions rebuild.

The audit is free. It maps every active Script, identifies what needs to be rebuilt, and scopes the Functions development work before any commitment.

Book a Script Audit

How a Shopify Functions development engagement runs

01

Script Audit and Migration Planning

All active Scripts inventoried and categorized: native Shopify feature, public app, or custom Function. Dead logic identified. Migration sequence prioritized by revenue impact.

02

Functions Development

Custom Functions built as private partner apps using Shopify CLI. Logic developed and unit tested in a local environment before deployment to a development store.

03

Parallel Validation

Function deployed alongside corresponding Script. Identical carts run through both systems to confirm output parity before any Script is disabled.

04

QA and Cutover

Full checkout flow tested across all promotional scenarios, customer segments, and order types. Scripts disabled after parity is confirmed. Checkout conversion monitored post-cutover.

05

Ongoing Maintenance

Functions updated as discount structures change, B2B pricing tiers evolve, or new shipping logic is required. Shopify Functions API updates tracked quarterly.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

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