Shopify Headless Commerce

Headless Shopify gives you a fully custom frontend, faster load times, and the ability to serve content across any channel from one backend. It also costs more, takes longer to build, and requires ongoing developer investment. Shero helps brands decide if headless is the right move, then builds and maintains it if it is.

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Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

Faster

Core benefit of headless architecture

A properly built headless Shopify store loads faster than a standard Liquid theme because the frontend is optimized independently, using server-side rendering and edge caching that theme-based stores cannot replicate.

Plus

Required for headless builds at scale

Most brands that go headless are on Shopify Plus. As a certified Shopify Plus Partner, Shero has access to the full Storefront API, checkout extensibility, and Plus-level support for complex headless implementations.

Hydrogen

Shopify's official headless framework

Shero builds headless Shopify stores on Hydrogen, Shopify's official React-based framework. Hydrogen stores are hosted on Oxygen, Shopify's edge infrastructure, and connect to the full Shopify Plus feature set via the Storefront API.

500+

eCommerce projects including headless builds

Headless builds are recommended when the use case justifies the complexity. Custom API development underpins every headless engagement Shero delivers.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Headless is not for every store

Most brands that ask about headless Shopify are frustrated by their current theme, not by the limits of the Liquid architecture. A well-built Shopify 2.0 theme with proper performance optimization resolves most of those frustrations at a fraction of the cost. Headless earns its place when the UX requirements genuinely exceed what any theme can produce, when you need to serve the same product data across a website, a mobile app, and in-store displays, or when content management at scale demands a headless CMS.

  • Hydrogen Framework
  • Storefront API Integration
  • Oxygen Hosting
  • Custom Frontend Development
  • Headless CMS Integration
  • Shopify Plus Backend
  • ERP and Third-Party Connections
  • Ongoing Maintenance

Why brands build headless with Shero

Headless Shopify only delivers on its promise when the architecture, SEO, and integrations are handled correctly from the start. Here is how Shero approaches it.

01

Optimization after launch

Launch is the beginning of a headless project, not the end. We track Core Web Vitals, conversion rate, and crawl health after go-live and adjust the frontend based on real data. Speed and SEO gains from a headless build only compound with ongoing optimization.

02

Maintenance plan before you commit

Headless stores require ongoing developer investment. Before any project starts, we define what the maintenance model looks like: internal team, Shero support retainer, or hybrid. Brands that go headless without a maintenance plan tend to experience performance degradation over time.

03

Hydrogen-first development

Shopify's Hydrogen framework is the most supported and maintainable path for headless Shopify. We build on Hydrogen by default, hosted on Oxygen, using the Storefront API to connect your custom frontend to the full Shopify backend.

04

Third-party integrations via API

Headless Shopify stores have the same integration requirements as standard Shopify Plus stores, but the API surface differs. ERP integrations for headless builds use the Storefront API and Admin API differently — this is mapped in discovery before any development begins.

05

SEO built into the architecture

Headless stores can lose organic traffic if server-side rendering, hreflang tags, structured data, and canonical URLs are not set up correctly. We include technical SEO validation as part of every headless build, not as an afterthought.

06

We tell you if headless is not the right fit

Headless architecture adds complexity and cost. Shero recommends it only when there is a specific requirement that Shopify's native storefront cannot meet. For most brands, Shopify Plus development with Checkout Extensibility delivers better results with lower ongoing maintenance overhead.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop

A headless Shopify build scoped correctly typically takes 12 to 20 weeks.

Let's look at yours

Scope My Headless Build

How a Shero headless Shopify project is delivered

01

We tell you if headless is not the right fit

Most brands that ask about headless do not actually need it. We assess your requirements, your team capacity for ongoing maintenance, and realistic performance gains before recommending the architecture. A well-built Liquid theme often outperforms a poorly executed headless build.

02

Hydrogen-first development

Shopify's Hydrogen framework is the most supported and maintainable path for headless Shopify. We build on Hydrogen by default, hosted on Oxygen, using the Storefront API to connect your custom frontend to the full Shopify backend.

03

SEO built into the architecture

Headless stores can lose organic traffic if server-side rendering, hreflang tags, structured data, and canonical URLs are not set up correctly. We include technical SEO validation as part of every headless build, not as an afterthought.

04

Third-party integrations via API

Apps that work out of the box on a standard Shopify store need to be re-integrated via the Storefront API on a headless setup. We scope every integration dependency during discovery and build connections to your ERP, CRM, and marketing tools before launch.

05

Maintenance plan before you commit

Headless stores require ongoing developer investment. Before any project starts, we define what the maintenance model looks like: internal team, Shero support retainer, or hybrid. Brands that go headless without a maintenance plan see performance degrade over time.

06

Optimization after launch

Launch is the beginning of a headless project, not the end. We track Core Web Vitals, conversion rate, and crawl health after go-live and adjust the frontend based on real data. Speed and SEO gains only compound with ongoing optimization.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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