Shopify Sendlane Integration Services

You need real-time event tracking and multi-variable segmentation without Klaviyo's contact-based pricing model. Sendlane is built for that specific requirement, for established ecommerce brands that have already proven email as a channel and want more precision without paying more per contact.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

16+

years in eCommerce

Shero has been configuring email and SMS platforms for Shopify brands since 2009. Sendlane is recommended for brands between $500K and $10M in annual revenue who need unified email and SMS with real-time event tracking.

Real-time

event tracking from Shopify

Sendlane tracks Shopify customer behaviour as it happens, triggering SMS and email messages based on specific actions rather than time-based intervals. This is the feature that distinguishes it from simpler unified platforms.

98%

client retention

Most Shero Sendlane clients continue on a retainer for ongoing flow optimisation and campaign management after the initial build.

3-5

weeks for a complete Sendlane setup

A complete Sendlane setup covering Shopify integration, event tracking, flow library, and segmentation takes 3-5 weeks. The email marketing integration hub covers how Sendlane compares to Klaviyo and Omnisend.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What the Shopify Sendlane integration covers

Sendlane connects to Shopify natively and provides unified email and SMS marketing with real-time event tracking, multi-variable segmentation, and revenue attribution across both channels from one platform. Shero configures Sendlane for Shopify brands that want more depth than Omnisend provides but do not need Klaviyo's predictive analytics or contact-based pricing at scale. Pricing is contact-based and includes both email and SMS.

  • Shopify native integration setup
  • Real-time event tracking configuration
  • Unified email and SMS flow build
  • Multi-variable segmentation
  • Revenue attribution across channels
  • Abandoned cart and lifecycle flows

Why Shopify brands choose Shero for Sendlane

Sendlane's real-time event tracking and multi-variable segmentation produce more targeted campaigns than most mid-market platforms. Getting that value requires deliberate configuration of the tracking layer before any flows are activated.

01

Real-time event tracking triggers campaigns at the right moment

Sendlane tracks customer behaviour as it happens and triggers messages based on specific actions, not just scheduled intervals. A customer who views a product three times without purchasing can receive a targeted SMS within minutes. Shero configures the tracking layer before any flows are built.

02

Multi-variable segmentation combines purchase, engagement, and behavioural signals

Sendlane segments customers by combinations of purchase behaviour, email and SMS engagement, website activity, and custom properties simultaneously. Shero builds the segment architecture before the first campaign so all sends are targeted from day one.

03

Email and SMS work from the same customer data and flow builder

Sendlane's unified platform manages email and SMS in the same workflow builder. Abandoned cart sequences that switch from email to SMS based on engagement are built in one place without managing data sync between two separate platforms.

04

Revenue attribution tracks which messages and flows drive orders

Sendlane tracks revenue per message, per flow, and per campaign across email and SMS. Shero configures attribution before any flows go live so reporting reflects actual revenue from each channel. For brands combining Sendlane with a dedicated CRM, the Shopify CRM integration page covers how account data feeds channel segmentation.

05

Sendlane suits brands generating $500K to $10M in annual revenue

Below $500K, Omnisend's lower entry cost is usually the right choice. Above $10M with complex predictive segmentation needs, Klaviyo's analytics depth justifies its pricing. Sendlane's feature set and pricing sit between those two tiers.

06

Migration from another platform needs list hygiene before activation

Brands migrating to Sendlane from Mailchimp, Klaviyo, or another platform carry over list hygiene problems that affect deliverability. Shero audits the existing list, suppresses unengaged contacts, and warms up the Sendlane sender domain before volume campaigns begin. The Klaviyo integration covers when Klaviyo is the better migration destination.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf

Most Sendlane projects scope in 30 minutes of discovery. A call with Shero's email team produces a platform recommendation, a flow library plan, and a timeline before any commitment.

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How Shero configures Shopify and Sendlane

01

Integration and event tracking

Connect Sendlane to Shopify and configure real-time event tracking before any flows are built.

02

Revenue attribution setup

Configure attribution settings before campaigns run so reporting is accurate from day one.

03

Segmentation architecture

Build multi-variable segments combining purchase, engagement, and behavioural signals.

04

Unified flow build

Build abandoned cart, welcome, post-purchase, and win-back flows coordinating email and SMS.

05

List hygiene

Audit and clean the subscriber list before migration or first send to protect deliverability.

06

Sender domain warmup

Warm up the sending domain with low-volume sends before full-scale campaigns begin.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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