Shopify SEO Migration Services

Most well-executed migrations see temporary organic traffic declines of 10% or less, with full recovery within 60-90 days. Migrations that lose significant rankings almost always share the same root causes: incomplete redirect maps, metadata replaced by theme defaults, and no pre-migration crawl to establish the baseline. Shero builds the SEO workstream before migration begins, not as a post-launch fix.

For small sites with fewer than 500 pages, recovery typically takes a few weeks. For large sites with thousands of indexed URLs, recovery takes 3-6 months when the migration is executed correctly. Sites recovering from a migration with incomplete redirects or missing metadata typically need 6-9 months. The timeline depends on how many indexed URLs exist, how much non-branded organic traffic the site carries, and how completely redirects and metadata were handled.

Incomplete redirect mapping. Most migration teams redirect the top 20-50 pages and assume that covers the risk. Google has indexed thousands of URLs including old blog posts, discontinued products, and filtered collection views. Every 404 returned where a redirect should exist is a signal that leaks. Shero builds the redirect map from the full pre-migration crawl so every indexed URL has a destination.

Shopify uses fixed URL prefixes: /products/ for products and /collections/ for categories. Your current platform likely uses different structures. Every URL that changes needs a 301 redirect. Additionally, Shopify generates duplicate product URLs when products are accessed through collections, which requires canonical tag management at the theme level to prevent Google from splitting link equity between the two paths.

Blog content requires the same redirect treatment as product and category pages. Every blog post URL that changes needs a 301 redirect to the new Shopify URL. Blog content is often the largest source of non-branded organic traffic on ecommerce sites, and it is the workstream most commonly skipped in rushed migrations. Shero includes the full blog URL inventory in the pre-migration crawl and redirect map.

Yes. Shero audits post-migration SEO issues including incomplete redirect maps, missing metadata, canonical tag problems, and faceted navigation index bloat. The audit identifies the specific root causes, not just the symptoms, and produces a prioritised fix list. Most recoverable post-migration SEO problems respond to technical fixes within 6-12 weeks of correct implementation.