Shopify Strategy Consulting

Shopify strategy consulting covers the decisions that happen before a build or between builds. The advice is only grounded when it comes from Shopify developers who have built the implementations that follow from those decisions conversion architecture, channel strategy, integration sequencing, and platform roadmaps included.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

222%

Rise in DTC customer acquisition costs over 8 years

Paid traffic costs 222% more than it did eight years ago. Shopify strategy consulting addresses the store-side levers that affect acquisition efficiency conversion architecture, checkout configuration, and the channel mix decisions that determine whether traffic converts at a sustainable cost.

30%

Higher LTV from omnichannel customers

Omnichannel customers carry 30% higher lifetime value and spend 16% more per order. The strategy question for most Shopify brands is how to capture that value without building the wrong integration architecture to support it.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Strategy consulting that results in correct prioritization decisions reduces the cost of subsequent builds and the frequency of emergency fixes.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Strategy advice that comes from an agency without this credential is advisory without verified build experience. That distinction matters when the strategy informs a significant development investment.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shopify strategy consulting covers

Growth roadmap prioritization, conversion rate audit and optimization strategy, channel architecture for DTC alongside wholesale or B2B, platform upgrade assessment, app stack rationalization, and international expansion planning via Shopify Markets are the areas where Shopify strategy consulting delivers the most value.

  • eCommerce growth roadmap and prioritization for Shopify brands
  • Conversion rate audit and optimization strategy across checkout, product pages, and navigation
  • Channel architecture strategy for DTC alongside wholesale, B2B, or retail
  • Shopify platform upgrade and Shopify Plus migration readiness assessment
  • App stack audit and rationalization to reduce cost and performance drag
  • International expansion planning via Shopify Markets and multi-currency configuration

Why brands work with Shero for Shopify strategy consulting

We focus on getting foundations right from the beginning, so you are not paying a second time to fix what was missed the first time.

01

Strategy advice grounded in Premier Partner build experience

Shero holds Shopify Premier Partner status one of fewer than 150 agencies globally. The strategy recommendations come from Shopify developers who have built the implementations that follow from those decisions. The advice is not theoretical it is grounded in what the platform can and cannot do at production scale.

02

Conversion strategy backed by CRO practice depth

Conversion rate optimization on Shopify is not just a UX review. It covers checkout configuration, cart architecture, page performance, and the relationship between product page design and the buyer's decision process. Shero's Shopify conversion rate optimization practice advises on all of those dimensions.

03

Channel architecture strategy for brands adding wholesale or B2B

The strategic question most DTC brands face when adding wholesale or B2B is whether Shopify Plus can run both from one store or whether the architecture requires separate instances. Shero advises on this decision before any development starts. Our Shopify B2B development practice has built the full range of configurations.

04

Integration strategy before the architecture decisions are locked in

The most expensive integration decisions are the ones made after development has started. Shero advises on integration architecture ERP, OMS, marketing stack, and third-party data sources before the build begins. Our Shopify integrations practice has built these connections at production volume.

05

International expansion strategy via Shopify Markets

Shopify Markets supports multi-currency, multi-language, and regional checkout from a single store. The strategy question is whether expansion should run through Markets or through separate storefronts, and how to configure pricing, VAT, and checkout correctly for each target market. Shero advises on this decision before any development starts.

06

Ongoing strategic advisory as the business scales

98% of Shero's clients stay on retainer after their project closes. Strategy consulting does not end at the roadmap delivery. Platform updates, new channel opportunities, and business growth create ongoing decisions that benefit from an advisor who carries context from the original engagement. Our Shopify support services include ongoing strategic advisory.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
National cinema chain and loyalty rewards

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas partnered with Shero to migrate from Magento to Shopify, building custom credit-based checkout flows, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms.

Regal Cinemas
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop

Shopify strategy consulting that is grounded in what the platform can actually deliver.

The discovery session is free. It maps your current state and identifies where the strategy work needs to focus.

Start the conversation

How a Shopify strategy consulting engagement runs

01

Current State Assessment

Current platform configuration, conversion data, channel architecture, app stack, and growth goals are reviewed before any recommendations are made.

02

Gap Analysis

The gap between current state and growth goals is mapped against what is achievable on the platform, what requires development, and what requires strategy changes rather than technical ones.

03

Roadmap and Prioritization

A prioritized roadmap is produced covering conversion improvements, channel additions, integration requirements, and platform upgrade decisions with estimated impact and effort.

04

Development or Advisory Handoff

If development follows the consulting engagement, the roadmap is handed to the development team with full context. If the brand has an internal team, Shero provides advisory support during execution.

05

Ongoing Strategic Advisory

Post-engagement advisory covers platform updates, new channel evaluation, and ongoing prioritization decisions as the business scales.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana