WooCommerce to Shopify Migration Services

Your WooCommerce store's maintenance overhead grows every year: plugin updates, hosting management, security patching, and PHP version compatibility. WooCommerce experienced its first significant contraction in 2025 as merchants moved to platforms where that overhead is someone else's problem.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

4.5M

active WooCommerce stores worldwide

WooCommerce powers 4.5 million active stores but experienced a -3.2% year-over-year decline in 2025 as merchants migrate to hosted platforms. Shopify grew 8.2% in the same period.

16+

years in eCommerce

Shero has been building and migrating WooCommerce stores since 2009. WooCommerce to Shopify migrations are among the most common in the practice and typically the most straightforward for standard DTC stores.

8-12

weeks for a standard WooCommerce migration

A standard WooCommerce migration without subscription products or complex integrations typically completes in 8-12 weeks. Adding subscription migration and ERP integration rebuilds extends this to 12-16 weeks.

98%

client retention

Most Shero WooCommerce migration clients continue on a Shopify support retainer after launch. The migration services hub covers all platform migration types.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a WooCommerce to Shopify migration covers

WooCommerce runs on WordPress, which means a migration to Shopify involves replacing both the ecommerce platform and the CMS. Products, customers, orders, and content all migrate. The blog, pages, and WordPress content strategy need deliberate decisions. Shero migrates WooCommerce stores to Shopify and Shopify Plus, covering data migration, URL restructuring, plugin replacement decisions, subscription product migration, and SEO protection.

  • WooCommerce and WordPress data migration
  • Plugin audit and replacement decisions
  • Subscription product migration
  • URL mapping and 301 redirects
  • Blog and content strategy decision
  • SEO protection through 90-day monitoring

Why WooCommerce brands choose Shero for migration to Shopify

WooCommerce migrations have one unique problem: the content decision. WordPress is a powerful CMS and many WooCommerce stores rely on it for SEO-driving blog content and landing pages. The decision about what happens to that content after migration needs to be made before the build starts.

01

The WordPress content decision cannot be deferred

WooCommerce stores with WordPress blog authority need to decide: move the blog to Shopify, keep a separate WordPress instance, or build headless. Each has different SEO and cost implications. Shero makes this decision in week one based on traffic, content volume, and team capability. Deferring it to go-live makes it too late to plan correctly.

02

WooCommerce plugin replacements are mostly straightforward

Most WooCommerce plugins have direct Shopify App Store equivalents. Exceptions are highly customised store-specific plugins. Shero inventories every active plugin and identifies the Shopify equivalent before scope is agreed. Plugins requiring custom development are priced separately so the full migration cost is known before any build commitment.

03

Subscription products require careful migration to avoid disrupting active subscribers

WooCommerce subscription products typically run on WooCommerce Subscriptions. Shopify subscriptions run via the Subscriptions API through certified apps. Shero migrates active subscriber records and billing details with a parallel-running transition period so subscribers experience no disruption, continue billing correctly on their existing schedule, and are migrated in batches after the Shopify subscription setup is verified.

04

WooCommerce URL structures differ from Shopify and need explicit mapping

WooCommerce product URLs typically use /product/ or /shop/ prefixes that Shopify does not use. Category URLs also differ. Without a complete redirect map before go-live, every indexed URL loses its ranking signals. Shero maps every WooCommerce URL and verifies all redirects before launch. The Shopify SEO migration page covers what post-launch organic monitoring involves.

05

Hosting and maintenance cost reduction is typically the primary ROI

WooCommerce total cost includes hosting, security management, plugin updates, and ongoing developer maintenance. Shopify eliminates all of these. For most brands, the operational cost reduction alone justifies migration within the first year before any revenue improvement. Shero models this comparison during discovery so the decision rests on real numbers.

06

Performance improvement is measurable within 30 days of go-live

WooCommerce performance depends on hosting quality and plugin load. Shopify's hosted infrastructure removes both variables. Brands migrating from WooCommerce to Shopify consistently report page load improvements and Core Web Vitals gains within 30 days of go-live. The Shopify performance optimisation page covers ongoing performance work available after migration.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

A 30-minute discovery call with Shero produces a migration scope, integration audit, and fixed timeline. No assumptions, no surprises mid-build.

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How Shero migrates from WooCommerce to Shopify

01

WooCommerce and WordPress audit

Audit product data, every active plugin, subscription setup, blog content volume, and URL structure. The blog content audit determines whether content moves to Shopify or stays on WordPress, a decision that shapes the entire migration architecture.

02

Content strategy decision

Decide what happens to WordPress blog content before any development begins: Shopify blog, separate WordPress instance, or headless. This decision affects SEO, development scope, and ongoing maintenance cost and cannot be deferred to go-live.

03

Data migration

Migrate products, customers, orders, and active subscription records with full validation. WooCommerce subscription data requires separate handling; active billing records cannot be imported the same way as standard order data.

04

Plugin replacement and integration build

Replace WooCommerce plugins with Shopify equivalents and rebuild any API integrations.

05

URL mapping and redirects

Map every WooCommerce URL to Shopify and verify all redirects before go-live. WooCommerce uses /product/ and /shop/ URL prefixes that Shopify does not. Every indexed URL without a redirect loses its accumulated organic ranking signals.

06

Go-live and 90-day monitoring

Run the pre-launch checklist. Monitor organic traffic, active subscriptions, checkout conversion, and integration health daily for 90 days. Subscription billing edge cases are the most common source of post-launch issues on WooCommerce migrations.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

And you?

Let's build something great together.

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