Amazon Marketplace Services for Shopify Brands

Shero helps established Shopify merchants turn Amazon into a serious, complementary revenue stream without undermining their DTC store. Designed for brands generating $2M+ in annual Shopify revenue, this service combines Shero’s channel strategy with a specialist Amazon partner to position products in front of Amazon shoppers while keeping Shopify and Amazon working together, not against each other.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

300M+

Active Amazon customers reachable

Amazon is the first stop for 63% of US online product searches. We position your Shopify brand in front of that traffic.

$2M+

minimum Shopify revenue

The threshold at which the investment in a serious Amazon presence makes commercial sense

60–90

Days to early Amazon traction

Most brands see measurable momentum once listings are optimized and ad campaigns are live

Shopify

Premier Partner

Shero is a Shopify Premier Partner with direct experience connecting Shopify to Amazon for inventory and order management, along with all other relevant Marketplaces. 

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business. Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations. The team's dedication to our success is evident, and we're excited to continue our partnership with them."

Joe Prebich, Vice President of Marketing, Benchmade Knife Company

Amazon and Shopify are not the same customer

The brands that lose money on Amazon are the ones that treat it like a second storefront. They carry their Shopify catalog straight across, run generic Sponsored Products campaigns, and wonder why margins collapse. Amazon requires a separate channel strategy: distinct pricing logic, content formats, advertising mechanics, and active brand protection.

Through a specialist Amazon partner closely aligned to Shero, this expertise is brought to Shopify merchants who already have a strong DTC foundation and want Amazon to add to it, not compete with it. Shero provides strategic oversight and Shopify integration while the specialist partner handles Amazon-native execution.

  • Full Account Strategy & Management
  • Catalog Optimization & Amazon SEO
  • Amazon Brand Store & A+ Content
  • Sponsored Products & Sponsored Brands
  • DSP Advertising
  • Brand Registry Setup
  • Buy Box Monitoring
  • Incident Management & Reimbursements

How the engagement works

We work with Shopify merchants every day. That means we understand the DTC-to-marketplace balance in a way that a pure Amazon agency does not. Here is how we structure the Amazon engagement to protect your brand and grow your revenue.

01

Discovery and catalog audit

As your specialist Amazon partner, we review your Shopify catalog, identify which products make the most strategic sense for Amazon, and map your competitive landscape. The output is a channel strategy built around your margins, not just your SKU count.

02

Account setup and Brand Registry

We configure Seller Central, enroll your brand in Amazon Brand Registry, and establish your Amazon Storefront. This protects your intellectual property, unlocks A+ Content tools, and provides the foundation to control how your brand appears in the marketplace.

03

Listing optimization and A+ content

Amazon listing content is managed alongside Shopify product content so brand messaging stays consistent across channels. PIM integration is available for brands managing product content centrally across Shopify and Amazon from a single source of truth.

04

Advertising launch and acceleration

Amazon Sponsored Products and Sponsored Brands campaigns are managed in coordination with Google and Meta paid media so budget allocation decisions are made across all channels together, with full visibility into performance on both sides.

05

Ongoing growth management

The specialist partner monitors Buy Box eligibility, handles disputes and reimbursement claims, tracks performance through real-time dashboards, and runs monthly strategy reviews with the Shero team. International expansion to EU, UK, and Canadian marketplaces is scoped once your primary market is performing well.

06

Channel governance and DTC protection

Shero maintains oversight across Shopify and Amazon to protect pricing, margin, inventory, and brand positioning. We monitor how Amazon affects your DTC store, coordinate channel decisions with the specialist partner, and make sure marketplace growth supports the broader commerce strategy instead of competing with it.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

Most Shopify brands we onboard to Amazon see early traction within 60 to 90 days.

Plan My Amazon Expansion

How Shero builds your Amazon channel

01

Channel strategy and marketplace selection

Evaluate product fit, competition, margin, and account requirements for each marketplace. Not every Shopify catalog belongs on every marketplace. Select channels based on where your specific products have the best opportunity.

02

Seller account setup and approval

Set up or audit Amazon Seller Central, Walmart Marketplace, and eBay seller accounts. Complete category approvals and brand registry where applicable. Walmart and Target Plus require application approval before listing.

03

Inventory sync architecture

Configure Shopify Marketplace Connect or a third-party multichannel tool for inventory sync. Set sync intervals and buffer stock rules based on your product velocity and fulfillment capacity. Test sync accuracy with small batches before full catalog launch.

04

Listing builds and optimization

Write Amazon-specific titles, bullet points, and backend keywords from your Shopify product data. Upload A+ Content if Brand Registry is approved. Check all images against Amazon's technical specifications.

05

Order routing and fulfillment configuration

Configure marketplace orders to flow into Shopify for unified fulfillment. Set up shipping templates, fulfillment rules, and carrier mappings per marketplace. Test the full order-to-shipment flow before full launch.

06

Go-live and account health monitoring

Launch with a subset of the catalog. Track Order Defect Rate, pre-fulfillment cancellation rate, and late shipment rate. Scale to the full catalog once sync accuracy and account health are stable.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana