Amazon Marketplace Services for Shopify Brands

Most Shopify brands treating Amazon as an afterthought are leaving their best customers on a competitor's listing. Shero builds the Amazon channel strategy, catalog, and ad infrastructure that lets established Shopify merchants — $2M+ in annual revenue — turn the marketplace into a serious, complementary revenue stream without undermining their DTC store.

Book a Discovery Call Our Work
Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

300M+

Active Amazon customers reachable

Amazon is the first stop for 63% of US online product searches. We position your Shopify brand in front of that traffic.

$2M+

Minimum Shopify revenue for our Amazon clients

We work with established brands that have the margin and catalog depth to make Amazon a serious revenue channel.

60–90

Days to early Amazon traction

Most brands see measurable momentum within the first 60 to 90 days of optimized listings and live ad campaigns.

Plus

Shopify Plus Partner

Shero is a Shopify Plus Partner with direct experience connecting Shopify to Amazon for inventory and order management. Marketplace integration covers the technical connection between Shopify and Amazon for unified inventory and order management.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business. Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations. The team's dedication to our success is evident, and we're excited to continue our partnership with them."

Joe Prebich, Vice President of Marketing, Benchmade Knife Company

Amazon and Shopify are not the same customer

The brands that lose money on Amazon are the ones that treat it like a second storefront. They dump their Shopify catalog in, run generic Sponsored Products campaigns, and wonder why margins collapse. Amazon requires a separate channel strategy: different pricing logic, different content formats, different advertising mechanics, and active brand protection. Shero builds that strategy for Shopify merchants who already have a strong DTC foundation and want Amazon to add to it, not compete with it.

  • Full Account Strategy & Management
  • Catalog Optimization & Amazon SEO
  • Amazon Brand Store & A+ Content
  • Sponsored Products & Sponsored Brands
  • DSP Advertising
  • Brand Registry Setup
  • Buy Box Monitoring
  • Incident Management & Reimbursements

Why Shopify brands expand to Amazon with Shero

We work with Shopify merchants every day. That means we understand the DTC-to-marketplace balance in a way that a pure Amazon agency does not. Here is how we structure the Amazon engagement to protect your brand and grow your revenue.

01

Discovery and catalog audit

We review your Shopify catalog, identify which products make the most strategic sense for Amazon, and map your competitive landscape. The output is a channel strategy built around your margins, not just your SKU count.

02

Account setup and Brand Registry

We configure Seller Central, enroll your brand in Amazon Brand Registry, and establish your Amazon Storefront. This protects your intellectual property, unlocks A+ Content tools, and gives you the foundation to control how your brand appears on the marketplace.

03

Listing optimization and A+ content

Amazon listing content is managed alongside Shopify product content so brand messaging stays consistent across channels. PIM integration is available for brands managing product content centrally across Shopify and Amazon from a single source of truth.

04

Advertising launch and acceleration

Amazon Sponsored Products and Sponsored Brands are managed in coordination with Google and Meta paid media so budget allocation decisions are made across all channels together.

05

Ongoing growth management

We monitor Buy Box eligibility, handle disputes and reimbursement claims, track performance through real-time dashboards, and run monthly strategy reviews. International expansion to EU, UK, and Canadian marketplaces is scoped when your primary market is performing well.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

Most Shopify brands we onboard to Amazon see early traction within 60 to 90 days.

Plan My Amazon Expansion

How Shero builds your Amazon channel

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana