eCommerce Analytics Services

Most eCommerce stores collect plenty of data and use very little of it well. Broken GA4 setups, missing attribution, duplicate conversions, and dashboards that report activity instead of revenue are more common than accurate analytics. Shero audits, configures, and maintains analytics for eCommerce brands that want data they can actually make decisions from.

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Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

KPIs

Metrics that connect to actual sales outcomes

Shero tracks analytics metrics that connect to revenue: channel-attributed sales, conversion rate by traffic source, customer acquisition cost, return on ad spend, and customer lifetime value. Open rates and impressions are secondary.

GA

Analytics integrated with SEO, email, and paid media

As a full-service agency, Shero integrates analytics with every growth channel it manages. Clients running SEO, email, and paid media with Shero get unified reporting across all channels rather than siloed dashboards from separate vendors.

6-12

Months between recommended analytics audits

We recommend auditing your analytics setup every 6 to 12 months, and always after a platform migration or major site change. Silent tracking errors are common and lead to decisions made on inaccurate data.

GA4

Primary analytics platform for eCommerce

GA4 requires explicit configuration for eCommerce events on Shopify. Performance and Core Web Vitals data is also pulled into every analytics configuration Shero delivers, because speed and conversion are tracked together.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Inaccurate data is worse than no data

A GA4 setup with duplicate transactions reports twice the revenue and leads to decisions that prioritize the wrong channels. A missing conversion event means you cannot measure what is working. A dashboard that shows open rates and impressions without channel-attributed revenue tells you how busy your marketing is, not whether it is making money. Most eCommerce brands do not know their data is broken until they try to use it to answer a specific question.

  • GA4 Audit and Configuration
  • Conversion Tracking Setup
  • Google Tag Manager Implementation
  • Custom Looker Studio Dashboards
  • Channel Attribution
  • Shopify Analytics Integration
  • Klaviyo Attribution Setup
  • Ongoing Analytics Consulting

Why eCommerce brands run analytics with Shero

Data is only useful when it is accurate, organized, and connected to the decisions that drive revenue. Here is how Shero approaches analytics.

01

Regular audits as the business changes

Platform migrations, theme updates, and new app installs can silently break tracking. We offer recurring analytics audits as part of a growth retainer to catch issues before they distort reporting and lead to decisions made on bad numbers.

02

Analytics connected to every growth channel

Shero integrates GA4, Looker Studio, and Shopify reporting with paid media and email platforms so every channel's revenue contribution is tracked from a single source of truth.

03

Revenue attribution across all channels

We configure GA4 and Shopify analytics to attribute revenue correctly across organic, paid, email, and direct. The goal is to know which channels are generating sales, not just clicks. This changes how you allocate budget.

04

Google Tag Manager for clean data collection

Unmanaged tracking scripts create duplicate data, slow pages, and missing attribution. We consolidate your tracking through GTM, remove outdated tags, and configure events correctly so your analytics reflects what is actually happening on the site.

05

Custom dashboards for your team

We build Looker Studio dashboards tailored to your KPIs, pulling from GA4, Shopify, Klaviyo, and paid platforms into one view. Your team sees the metrics that matter for the decisions they make, not the default reports that came with the tool.

06

Data accuracy before strategy

Most Shopify brands have analytics configured incorrectly — duplicate transactions, missing revenue, or misattributed conversions. Shero audits and fixes tracking accuracy before building any reports. CRO programmes run on bad data produce bad decisions regardless of how well the tests are designed.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most analytics audits uncover tracking errors within the first week.

Let's look at yours

Get an Analytics Audit

How Shero's analytics engagement works

01

Data accuracy before strategy

Most agencies skip the accuracy audit and build strategies on data that is broken. We validate your GA4 configuration, conversion events, channel attribution, and Shopify integration before recommending any actions based on what the data shows.

02

Custom dashboards for your team

We build Looker Studio dashboards tailored to your KPIs, pulling from GA4, Shopify, Klaviyo, and paid platforms into one view. Your team sees the metrics that matter for the decisions they make, not the default reports that came with the tool.

03

Google Tag Manager for clean data collection

Unmanaged tracking scripts create duplicate data, slow pages, and missing attribution. We consolidate your tracking through GTM, remove outdated tags, and configure events correctly so your analytics reflects what is actually happening on the site.

04

Revenue attribution across all channels

We configure GA4 and Shopify analytics to attribute revenue correctly across organic, paid, email, and direct. The goal is to know which channels are generating sales, not just clicks. This changes how you allocate budget.

05

Analytics connected to every growth channel

For clients running SEO, email, and paid media with Shero, analytics is the connective tissue. Every channel decision is made with reference to the same data set, and monthly reports show cross-channel performance in a single view.

06

Regular audits as the business changes

Platform migrations, theme updates, and new app installs can silently break tracking. We offer recurring analytics audits as part of a growth retainer to catch issues before they distort reporting and lead to decisions made on bad numbers.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana