B2B AI Commerce

94% of B2B buyers now use AI tools during their purchase research process. B2B purchase cycles that once ran through email threads and phone calls are now running through ChatGPT comparisons, Perplexity research sessions, and AI-assisted specification matching. B2B brands on Shopify Plus that are not visible in these AI research sessions are not on the shortlist.

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Justrite Logo
CAS logo
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

94%

of B2B buyers use AI tools during purchase research

94% of B2B buyers use AI tools during their purchase research process. The buying committee of 6-10 stakeholders each conducts independent AI research at different stages. B2B brands not visible in these sessions are screened out before sales contact.

12

searches B2B buyers conduct before first vendor contact

B2B buyers conduct an average of 12 searches before contacting a vendor, and AI tools now extend this research phase. 81% of B2B buyers have a preferred vendor identified before reaching out. Organic and AI research determines who gets on the shortlist.

702%

ROI from B2B SEO with 7-month break-even

B2B SEO delivers 702% ROI with a 7-month break-even. AI channel optimization adds an additional layer on top of this base. B2B brands visible in both traditional search and AI research sessions maximize pipeline coverage across the full buyer research journey.

98%

client retention

Most Shero B2B AI commerce clients continue on a retainer for ongoing content creation, citation monitoring, and buying committee persona optimization. B2B AI optimization requires consistent content production aligned to evolving buyer research patterns.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What B2B AI commerce covers for Shopify Plus

B2B AI commerce covers the optimization that makes Shopify Plus stores visible in the AI systems B2B buyers use during research and vendor evaluation. B2B AI queries are longer, more technical, and involve multiple stakeholders at different purchase stages. Shero delivers B2B AI commerce optimization for Shopify Plus brands covering technical specification content for AI research queries, schema markup for B2B product data, Agentic Storefront configuration for B2B buyers, entity optimization for brand authority in AI systems, and attribution setup for AI-referred B2B pipeline.

  • Technical specification content matching B2B AI research queries
  • B2B schema markup: Product with technical attributes, Organization
  • Shopify Plus B2B page optimization: company accounts, buyer portals
  • AI citation tracking for B2B vendor evaluation queries
  • Agentic Storefront configuration for B2B purchase flows
  • Multi-stakeholder content covering all buying committee personas for AI research

Why B2B brands on Shopify Plus choose Shero for AI commerce

B2B AI commerce is different from DTC AI commerce in two important ways: the queries are technical and multi-stakeholder rather than simple product searches, and the purchase journey is measured in months with 6-10 decision-makers conducting independent research. AI optimization for B2B must address each persona's research stage, not just the final purchase query.

01

94% of B2B buyers use AI tools during purchase research

B2B buyers use ChatGPT and Perplexity to compare vendors, check compliance, and research integrations. 71% begin with a Google search and conduct 12 searches before first vendor contact. AI tools now extend this research phase. Brands not visible in AI research sessions are screened out before sales contact is even initiated.

02

B2B AI queries are technical, specification-heavy, and 12-25 words long

B2B buyers search for things like: "ERP-integrated wholesale pricing Shopify Plus distributor B2B portal with volume discounts." Content optimized for traditional short-tail keywords does not match these queries. Shero creates technical specification content that directly answers B2B research queries for your product category. The Shopify B2B SEO page covers the broader B2B SEO strategy.

03

B2B purchase committees have 6-10 stakeholders each conducting independent AI research

Technical evaluators research product specifications in Perplexity. Financial approvers ask ChatGPT about ROI and TCO. Operational users query AI for integration requirements. Each persona asks different questions through different AI platforms. B2B AI optimization covers content for each buying committee persona's research queries, not just the final purchase query.

04

B2B AI sessions are high-intent and produce higher-value pipeline

B2B AI users are past awareness and actively evaluating vendors. AI-referred B2B sessions consistently produce higher pipeline value than informational organic traffic because the research stage filters for serious buyers. Shero tracks AI-referred B2B pipeline separately from traditional organic pipeline.

05

Shopify Plus B2B-specific pages require separate AI optimization from DTC pages

Shopify Plus company account pages, buyer portals, and B2B pricing pages are additional optimization targets beyond standard collection and product pages. These pages need canonical tag configuration, appropriate indexation settings for B2B buyer access, and content that addresses the specific AI research queries B2B buyers ask during vendor evaluation.

06

B2B AI commerce attribution requires last-touch correction for long sales cycles

A B2B sale in month nine started with AI research in month two. Last-touch attribution misses this. Multi-touch attribution correctly identifies the AI session as the first meaningful engagement. Shero configures GA4 attribution models that reflect B2B research journeys so AI-assisted pipeline is measured correctly. The analytics and reporting page covers the GA4 configuration.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

A 30-minute call with Shero produces a specific scope, audit findings, and recommendation. No generic proposals.

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How Shero delivers B2B AI commerce for Shopify Plus

01

B2B AI query research

Identify the specific AI research queries each buying committee persona uses: technical evaluator specifications, financial approver ROI questions, operational user integration queries, and senior sponsor market position queries.

02

Technical content creation

Create or restructure technical specification content for each persona's research queries. This is different from general category content: it is specification-heavy, answers technical questions directly, and is structured for RAG extraction.

03

Schema implementation for B2B

Implement Product schema with technical attributes, Organization schema with B2B-specific attributes, and FAQPage schema targeting B2B research questions. Verify B2B-specific Shopify Plus pages have correct indexation settings.

04

Agentic Storefront for B2B

Configure Agentic Storefronts considering B2B purchase flow requirements: company account authentication, B2B pricing visibility, and purchase order workflows that may require human approval before transaction completion.

05

AI citation tracking for B2B queries

Monitor brand appearances in AI systems for B2B vendor evaluation queries across ChatGPT, Perplexity, and Google AI Mode. Track citation frequency for technical specification queries and vendor comparison queries.

06

B2B pipeline attribution

Configure GA4 multi-touch attribution models that correctly assign credit to AI research sessions at the start of B2B sales cycles. Report AI-assisted pipeline value monthly with deal stage mapping.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

CAS Corporation

"Working with Shero has been an absolute pleasure. Putting together and maintaining a website can be a daunting task. Shero has been able to simplify the process for us so that we can focus on the important tasks. Shero’s team is knowledgeable, friendly, and easy to work with… and that helps us as a combined team put together a website that does what we need!"

Tom McNally

GM / CAS Corporation

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

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