BigCommerce SEO Audit

Your BigCommerce store is not ranking where its content should place it. Weak metadata, poor internal linking, and misconfigured sitemaps are the most common culprits, and they compound over time. Shero's BigCommerce SEO audit identifies every technical and on-page factor holding back organic performance.

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Painful Pleasures Logo
Justrite Logo
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

8

SEO areas covered in every audit

Metadata, site content, architecture, sitemaps and URLs, robots.txt and indexing, on-page optimization, schema markup, and 404 error handling

2014

BigCommerce partner since

Shero has run SEO audits for BigCommerce stores since 2014, across B2B, DTC, and hybrid operations

1-2

weeks from kickoff to action plan delivery

Most audits are completed within 1-2 weeks depending on store size and complexity

16+

years in eCommerce SEO

Shero has delivered SEO audits for eCommerce brands on BigCommerce, Shopify, and Magento since the platforms launched. Analytics and tracking accuracy is reviewed alongside technical SEO in every audit.

"Working with Shero Commerce on our website migration to BigCommerce Enterprise has been a game-changer for Vienna Beef. Their team's ideas and execution have taken our online presence to the next level, making it so much easier for our clients to buy with us."

Reid Schwartz, eCommerce Director, Vienna Beef

What a BigCommerce SEO audit covers

Shero's BigCommerce SEO audit reviews eight areas: metadata and page titles, site content quality and keyword usage, site architecture and internal linking, sitemap accuracy and URL structure, robots.txt and indexing configuration, on-page elements, schema markup, and 404 error and redirect handling. The output is a clear report with prioritized recommendations your team can act on, whether you implement the fixes in-house or continue with Shero for implementation and ongoing SEO management.

• Metadata and title tag review
• Content quality and keyword analysis
• Site architecture and internal linking
• Sitemap accuracy and URL structure
• Indexing and robots.txt configuration
• Schema markup and rich snippet setup

Why BigCommerce brands work with Shero for SEO audits

A BigCommerce SEO audit from a team that has not built on the platform produces generic recommendations. Shero audits BigCommerce stores from the inside, with access to the platform's configuration options and an understanding of where the default settings fall short.

01

BigCommerce-specific audit that reflects how the platform works

BigCommerce has specific SEO characteristics — URL structure, faceted navigation, and canonical tag handling — that differ from Shopify. Shopify SEO audit is available for brands migrating from BigCommerce to Shopify who want SEO continuity managed through the transition.

02

Metadata review covering every page type, not just the homepage

Title tag and meta description problems accumulate across product pages, category pages, and blog content. Shero reviews metadata at scale, identifying patterns of missing, duplicate, or truncated metadata across the full URL set rather than checking a sample and assuming the rest is clean.

03

Schema markup review for products, reviews, and brand content

Schema markup is how BigCommerce stores signal structured product data to search engines for rich result eligibility. Shero reviews schema implementation for product, review, FAQ, and organization markup, identifies what is missing or malformed, and provides the corrected implementation as part of the audit deliverable.

04

Internal linking and architecture analysis for crawl efficiency

BigCommerce stores with large product catalogs often have crawl budget issues caused by poor internal linking, faceted navigation generating duplicate URLs, and category structures that bury important pages too deep in the site hierarchy. Shero maps the current linking architecture and identifies the changes that would have the most impact on crawl efficiency.

05

404 and redirect audit to recover lost link equity

Broken URLs and missing redirects are among the most common sources of crawl budget waste on BigCommerce stores. Platform migration redirect mapping uses the same audit methodology — so brands migrating from BigCommerce already have the redirect data prepared.

06

Actionable deliverable your team can implement without an agency

The audit output is a prioritized action list with specific fixes, not a report full of technical observations that require translation. For each finding, Shero provides the recommended fix, the implementation location in BigCommerce admin, and the expected SEO impact. The report is designed to be actioned by an in-house team or handed to any developer.

Our Work

View All
Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, automating vendor purchasing workflows, consolidating multi-platform orders into their ERP, and delivering a custom datepicker for delivery scheduling.

Vienna Beef
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade

Most BigCommerce SEO audits are delivered within 1-2 weeks. Stores that have recently launched, migrated, or seen traffic drops benefit most from an immediate audit.

Request an SEO audit

How Shero runs a BigCommerce SEO audit

01

Onboarding: Access and Scope Definition

We collect access to your BigCommerce admin, Google Search Console, and analytics. We define the audit scope including which page types and URL sets are in scope, whether keyword research is included, and whether competitor analysis is part of the deliverable.

02

Crawl and Data Collection

We crawl the full site, extract the URL set, analyze metadata coverage, review internal linking structure, and check indexation status in Search Console. For large catalogs, we use automated crawl tools alongside manual review of priority page types.

03

Analysis: Eight-Area Review

We analyze all eight audit areas: metadata, content quality, site architecture, sitemaps, indexing configuration, on-page elements, schema markup, and 404 and redirect handling. Each area is assessed against BigCommerce best practice and the platform's actual configuration options.

04

Prioritization: Impact and Effort Ranking

Findings are ranked by estimated SEO impact and implementation effort. Quick wins with high impact are separated from structural changes that require development work. The prioritized list gives your team a clear starting point rather than an undifferentiated list of recommendations.

05

Delivery: Report and Implementation Guidance

We deliver the audit report with findings, prioritized recommendations, implementation guidance for each fix, and a summary of expected impact. For clients continuing with Shero, the audit findings feed directly into an implementation plan. For in-house teams, the report is written to be actionable without further translation.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

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Email
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