LoyaltyLion Loyalty Setup for Shopify Brands

Loyalty only works when the program is built around real retention goals, not just points and discounts. LoyaltyLion gives Shopify Plus brands more control over earning rules, Klaviyo segmentation, subscriptions, and multi-store loyalty. Shero helps determine whether LoyaltyLion or Smile is the better fit, then builds the program so it supports repeat purchase and customer lifetime value.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

20-40%

Repeat purchase rate lift from well-designed loyalty programs

Well-designed loyalty programs lift repeat purchase rate by 20 to 40 percent and increase customer lifetime value by 30 to 60 percent. LoyaltyLion's value is in making those programs more sophisticated and data-driven than a plug-and-play alternative allows. That sophistication only returns value when the program is actively managed with the platform's analytics.

Elite

LoyaltyLion's Klaviyo partnership tier

LoyaltyLion holds Elite Master Partner status with Klaviyo, the highest integration tier. That means ready-to-use email flows, advanced event tracking, and the ability to segment email lists based on loyalty data at a depth that Smile.io's Klaviyo integration does not match. For brands where Klaviyo is the primary retention channel and loyalty data should feed directly into segmentation, this matters.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. LoyaltyLion programs require ongoing management: custom earning rule updates, VIP tier threshold reviews, Klaviyo segment adjustments, and subscription loyalty configuration as the program evolves.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. LoyaltyLion implementations involving custom API earning rules, multi-store loyalty, and subscription tier progression require Shopify Plus and development depth that goes beyond standard app configuration.

Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence.

Joe Prebich, VP of Marketing, Benchmade Knife Company

What LoyaltyLion does and when it is the right choice over Smile.io

LoyaltyLion is the right fit when loyalty needs to support a more advanced retention strategy than a plug-and-play points program. Shero helps determine whether LoyaltyLion or Smile.io is the better choice before scoping the build, so brands invest in the platform that matches their customer base, operations, and growth goals.

  • LoyaltyLion vs. Smile.io platform assessment
  • Custom earning rules for non-standard loyalty events
  • VIP tier setup with progression criteria and benefits
  • Klaviyo integration for loyalty-based segmentation
  • Subscription loyalty setup with Recharge or Skio
  • Multi-store loyalty configuration for multiple Shopify storefronts

Why Shopify Plus brands work with Shero on LoyaltyLion

Shero configures LoyaltyLion, so advanced features like custom earning rules, Klaviyo segmentation, and subscription loyalty are actively used to drive repeat purchases, stronger retention, and higher customer lifetime value.

01

LoyaltyLion assessed against Smile before any commitment

Most Shopify brands should start on Smile.io. LoyaltyLion is the right investment for brands that have outgrown Smile's tier and customization depth, where loyalty is a primary retention channel with dedicated management, and where custom earning rules or multi-store loyalty are genuine requirements. Shero makes this recommendation directly rather than defaulting to the higher-priced platform. This connects to the marketing automation work Shero does for Shopify brands.

02

Custom earning rules tied to any Shopify or API event

LoyaltyLion supports earning rules beyond the standard purchase and action triggers: product registrations, subscription renewals, custom webhook events, and any Shopify API event. For brands with complex loyalty mechanics, such as points for verified product usage, subscription milestones, or B2B account activity, this API flexibility is the functional gap that Smile.io cannot close.

03

Klaviyo Elite integration with loyalty data driving email segmentation

LoyaltyLion's Elite Master Partner status with Klaviyo means loyalty segment data feeds directly into Klaviyo for email targeting: tier membership, points balance, referral activity, and loyalty milestone triggers. The integration depth allows email sequences to treat a Gold tier customer differently from a Silver tier customer at every touchpoint, not just in loyalty-specific emails.

04

Subscription loyalty for brands running Recharge or Skio

LoyaltyLion integrates with Recharge, Skio, and Ordergroove so loyalty points apply to subscription orders, tier progression accelerates based on subscription tenure, and customers earn for subscription upgrades and add-ons. For subscription-first DTC brands where the majority of revenue comes from recurring orders, this integration is the loyalty program. Smile.io's subscription integration does not reach the same depth.

05

Multi-store loyalty for brands with multiple Shopify storefronts

LoyaltyLion's multi-store feature allows a single loyalty program to span multiple Shopify storefronts. A customer's points balance, tier status, and reward history are unified across regional stores. A customer shopping on the UK storefront and the US storefront accumulates points in one program. Smile.io does not offer this feature. It is most relevant for global brands running expansion stores for different markets.

06

Ongoing program management keeps the ROI visible

LoyaltyLion's analytics show which earning rules drive repeat purchases, which tier thresholds are being reached, and where customers are dropping off. That data is only useful if someone acts on it. Shero reviews program performance on retainer and adjusts rules, thresholds, and Klaviyo flows as the customer base and catalog evolve.

Our Work

View All
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
National cinema chain and loyalty rewards

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas partnered with Shero to migrate from Magento to Shopify, building custom credit-based checkout flows, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms.

Regal Cinemas
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies

LoyaltyLion pays for itself when the program is actively managed against the analytics it provides. Most installs are not.

The assessment session is free. It maps your repeat purchase rate, subscription volume, and Klaviyo setup to determine whether LoyaltyLion or Smile is the right fit.

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How a LoyaltyLion setup engagement runs

01

Platform Assessment

LoyaltyLion versus Smile.io decision made based on subscription volume, multi-store requirements, custom earning rule needs, and Klaviyo integration depth required.

02

Program Design

Earning rules, VIP tier thresholds, referral mechanics, and subscription loyalty structure mapped to the brand's customer data and retention goals.

03

LoyaltyLion Configuration

Custom earning rules built. VIP tiers configured. Subscription integration connected. Multi-store loyalty set up where required.

04

Klaviyo Elite Integration

Loyalty event tracking configured. Email segments built from loyalty data. Lifecycle flows connected to tier achievement, referral, and subscription loyalty milestones.

05

Ongoing Program Management

Custom earning rules updated as program evolves. Klaviyo segments reviewed against loyalty performance data. Tier thresholds adjusted based on customer behavior.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

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