Miva to Shopify Migration Services

Finding a qualified Miva developer for emergency support is becoming expensive and slow as the install base shrinks. Migrating to Shopify Plus replicates most of Miva's B2B flexibility with the largest developer ecosystem in ecommerce and no single-vendor dependency.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

16+

years in eCommerce

Shero has migrated industrial and B2B ecommerce operations to Shopify Plus since the platform launched. Miva migrations draw on both the platform migration methodology and Shero's B2B development practice.

10-16

weeks for a complex Miva migration

Miva migrations with B2B pricing and ERP integrations run 10-16 weeks. Standard DTC Miva stores complete in 8-12 weeks.

98%

client retention

Most Shero Miva migration clients continue on a Shopify Plus support retainer. B2B configuration, ERP maintenance, and catalog development all require ongoing engagement after launch.

40+

platform migrations delivered

Shero has delivered 40+ migrations to Shopify across all major platforms. The migration services hub covers all platform types and Shero's full migration methodology.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a Miva to Shopify migration covers

Miva (formerly Miva Merchant) is a hosted and self-hosted ecommerce platform known for handling complex product configurations, industrial catalogs, and B2B pricing requirements. It has a loyal but niche following, particularly in manufacturing and distribution. Shero migrates Miva stores to Shopify Plus covering complex product data migration, B2B pricing configuration, custom module replacement, URL redirect mapping, and ERP integration rebuilds where the catalog and pricing complexity warrants Shopify Plus.

  • Complex product configuration migration
  • B2B pricing and customer group mapping
  • Miva module replacement decisions
  • ERP integration rebuilds for Shopify
  • URL mapping and 301 redirects
  • SEO protection through stabilisation

Why Miva brands choose Shero for migration to Shopify Plus

Miva stores migrating to Shopify Plus are almost always industrial or B2B operations. The migration complexity comes from complex product option sets, customer group pricing, and ERP integrations built specifically for Miva's API.

01

Miva's complex product options map to Shopify variants and metafields

Miva handles complex product configurations that Shopify's standard variant model sometimes cannot replicate directly. Shero maps every Miva product option type to Shopify variants, metafields, or bundle apps and identifies which require custom development. This decision shapes the migration scope before any development begins.

02

Miva customer group pricing maps to Shopify Plus price lists

Miva B2B customer groups with tiered pricing map to Shopify Plus company accounts and price lists. Shero maps every Miva customer group to the correct Shopify Plus pricing mechanism in discovery so wholesale pricing is correct from day one and B2B buyers do not encounter wrong prices or missing account access at go-live.

03

Miva's module stack needs inventory and replacement planning

Miva modules extend the platform's core functionality. They do not transfer to Shopify. Shero inventories every active module, identifies the business function, and maps each to a Shopify App Store equivalent or custom build. Modules requiring custom development are priced separately. The Shopify B2B development page covers the B2B-specific configuration that replaces Miva's wholesale features.

04

ERP integrations built for Miva need full rebuilds

Miva ERP integrations are built against Miva's API, which differs from Shopify's. SAP, Microsoft Dynamics, and NetSuite connections all need to be rebuilt for Shopify Plus. Shero scopes the rebuild in week one so the integration timeline is part of the project plan from the start, not discovered mid-build.

05

Miva's smaller developer community creates ongoing support challenges

Miva has a smaller and more specialised developer community than Shopify. Finding qualified Miva developers for ongoing maintenance, custom feature work, and emergency support is increasingly difficult as the Miva install base shrinks. Shopify's developer ecosystem is the largest in ecommerce, with the broadest availability of specialist expertise across all industry verticals.

06

Miva URL patterns require redirect mapping to protect industrial SEO

Industrial and B2B stores often have high search visibility for specific part numbers and technical specifications. Miva URL structures differ from Shopify, and every URL with accumulated authority needs a 301 redirect before go-live. Shero maps every URL and verifies redirects before launch. The Shopify SEO migration page covers what post-launch monitoring involves.

Our Work

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Body jewelry & tattoo supplies

Painful Pleasures

Discover how Shero Commerce rescued and completed a stalled Magento to Shopify migration for Painful Pleasures, delivering complex B2B pricing, bulk ordering, customer data migration, and custom store credits. reducing costs and eliminating ongoing site headaches.

Painful Pleasures
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf

A 30-minute discovery call with Shero produces a migration scope, integration audit, and fixed timeline. No assumptions, no surprises mid-build.

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How Shero migrates from Miva to Shopify Plus

01

Miva catalog and B2B audit

Document every product option set, customer group, pricing rule, active module, and ERP connection endpoint. Miva's complex product configuration and B2B pricing logic are the two workstreams most likely to produce go-live problems if not fully documented before build starts.

02

Product option mapping

Map every Miva product configuration to Shopify variants, metafields, or bundle apps. Option sets exceeding Shopify's standard variant model need custom development or third-party apps; these are identified and priced in discovery before any build begins.

03

B2B pricing migration

Map every Miva customer group and pricing tier to Shopify Plus company accounts and price lists. B2B pricing errors discovered after go-live affect live transactions. Every rule is validated in staging against actual customer group data before launch.

04

Data migration

Migrate products, customers, and orders with full data integrity validation. Miva's product data model with complex option sets and pricing attributes requires explicit field-by-field mapping to Shopify before any import runs.

05

ERP and integration rebuild

Rebuild ERP connections for Shopify Plus. Miva ERP integrations are built against Miva's API and do not transfer to Shopify. Every integration is scoped in week one, rebuilt to specification, and tested against live data before go-live.

06

Go-live and monitoring

Run the pre-launch checklist. Monitor organic traffic, B2B order flow, product option accuracy, and integration health daily for 90 days. Complex product configurations and B2B pricing edge cases are the most common post-launch issues on Miva migrations.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Archer Roose

/ Archer Roose

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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[email protected]
Locations
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