Shopify B2B Account Management

Company accounts let you create a company profile representing a business entity. Under each company you assign buyer contacts with their own login and roles, one or more locations each with their own pricing and catalog assignment, and payment terms that appear automatically at checkout. Buyers see their company specific catalog and pricing when logged in. Since April 2026, basic company accounts are available on all paid Shopify plans. Multi location structures and per company catalog assignment (as opposed to per market) require Shopify Plus.

Yes, on Shopify Plus. Pricing and catalog assignment can be set at the location level within a company. An office in one territory can have different products and pricing than a branch in another, both under the same parent company account. On non Plus plans, catalog assignment goes through Shopify Markets rather than directly to individual companies or locations.

Buyers with location admin roles see full order history for their location, including every order placed by any buyer in the company. Any past order can be reordered directly from order history. For businesses with predictable repeat orders like industrial supplies or sports equipment parts, this removes the need for the buyer to rebuild the order each time and removes the need for a sales rep to process it.

Shopify Plus supports location admin and buyer roles natively. Location admins can place orders, manage account settings, view all company orders, and handle returns. Buyer roles can place orders but have more limited account management access. For more granular approval workflows, such as requiring manager sign off before an order is submitted, Shopify Flow handles the logic without custom development.

Shopify connects to CRM systems like Salesforce and HubSpot and ERP systems like NetSuite and Microsoft Dynamics through native integrations and iPaaS platforms like Patchworks or Celigo. Company account data, buyer contacts, and order history sync to the CRM so sales teams have a current view of each account. Shopify Winter 2026 edition added prebuilt bidirectional sync through Patchworks covering companies alongside orders, products, and catalogs.

On all plans, company accounts support multiple buyer contacts, net terms, volume pricing, and vaulted credit cards. The key differences on Plus: catalogs can be assigned directly to individual companies rather than through Shopify Markets; multiple locations under one company can each have different pricing; partial payments and deposits are available; and separate B2B and DTC checkout flows are supported. For most simple wholesale setups, non Plus company accounts are sufficient. The limits show when you have more than 3 customer pricing tiers or need location level pricing differences.