Shopify B2B Pricing and Catalogs

Since April 2026, all paid Shopify plans include B2B catalogs with volume pricing and quantity rules, company accounts, and net payment terms. Non Plus plans allow up to 3 active catalogs assigned through Shopify Markets. The limitation is that catalogs are assigned at the market level, not the individual company level. All buyers in a market see the same pricing. For per company pricing, Shopify Plus or a third party app is required.

Volume pricing on Shopify Plus uses quantity breakpoints within catalog price lists. Each tier specifies a quantity threshold and corresponding price. Buyers see all tiers on the product page and the cart price updates automatically as quantity changes. No app or custom code is needed. For retail storefront visitors who are not company account holders, volume pricing requires a third party app because native B2B quantity breaks only apply to company account logins.

Yes, on Shopify Plus. Each company account is assigned a specific catalog with its own price list. Company A sees one price, Company B sees another, a third account sees a third price. All from the same product record, managed from one admin. On non Plus plans, pricing is assigned at the market level rather than the company level, so all buyers in a market see the same price.

Net terms are assigned at the company or company location level. When a buyer reaches checkout, their terms appear automatically as a payment option. Buyers can vault a credit card and authorize automatic charging when the payment date arrives. Net 15, Net 30, Net 60, and Net 90 are supported natively. Partial payments and deposits require Shopify Plus.

Yes. Shopify Admin API supports catalog price list updates programmatically. For businesses where pricing is managed in NetSuite, SAP, Microsoft Dynamics, or a custom ERP, price changes sync to Shopify catalogs through an API integration with an iPaaS middleware layer. Manual updates in Shopify admin are not required. Shopify Winter 2026 edition added expanded prebuilt ERP connectors through Patchworks and Fulfil for this workflow.

Two options. Shopify Plus removes the 3 catalog ceiling and adds per company pricing. For stores that are not ready to move to Plus, third party apps like Wholesale Pricing Discount B2B or Samita handle unlimited pricing tiers using customer tags and work across all Shopify plans. The app based approach works well for stores with clear customer segmentation but does not support direct company level assignment the way Plus catalogs do.