Shopify Bloomreach Integration Services

You are running Bloomreach product discovery, headless content, and personalisation as three connected products, each with a distinct Shopify integration requirement. Treating them as one integration scope produces failures in whichever layer was assumed rather than mapped.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

Bloomreach

certified partner

Shero's Bloomreach certification covers Discovery, Content, and Engagement. It is validated by Bloomreach directly and covers product feed methodology, content model design, and Engagement implementation, not just API connectivity.

3

Bloomreach products with direct experience

Discovery, Content, and Engagement are all in Shero's Bloomreach practice. Each can be implemented independently or in a phased combination depending on which capabilities your Shopify operation needs first.

16+

years in eCommerce

Shero has delivered commerce experience platform integrations for Shopify brands since the platform launched. Bloomreach implementations draw on the same pre-build mapping discipline applied across every PIM and ERP integration in the practice.

98%

client retention

Most Shero Bloomreach clients continue on a maintenance retainer after go-live. Bloomreach releases updates across Discovery, Content, and Engagement regularly. Brands connecting Bloomreach Discovery alongside an ERP often coordinate the product feed with Shero's ERP integration practice.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a Shopify Bloomreach integration covers

Bloomreach is a commerce experience platform with three products: Discovery (AI-powered search and merchandising), Content (headless CMS, formerly Hippo CMS), and Engagement (CDP and personalisation, formerly Exponea). Each has a separate integration with Shopify and can be implemented independently or in combination. Shero is a Bloomreach certified partner. Certification covers Discovery product feed configuration, Content model design, and Engagement event tracking methodology. Shero scopes each Bloomreach component separately so implementation is phased to match what your operation actually needs.

  • Bloomreach Discovery product feed configuration
  • Search and merchandising rule setup
  • Bloomreach Content model design for Shopify
  • Engagement event tracking from Shopify
  • B2B personalisation and segment configuration
  • Certified implementation methodology

Why Shopify Plus brands choose Shero for their Bloomreach integration

Bloomreach implementations fail when the product feed is not mapped correctly to Bloomreach Discovery's indexing schema, or when Engagement event tracking is configured after personalisation rules are built rather than before.

01

An incorrect product feed breaks search, navigation, and merchandising simultaneously

Bloomreach Discovery indexes product data from a feed. If the feed does not include the correct attributes, categories, variants, and pricing, search results, faceted navigation, and merchandising rules all fail at once. Shero maps the Shopify product catalog to Bloomreach's indexing schema before the feed is activated.

02

Bloomreach Content model must be designed for your Shopify template structure

Bloomreach Content is a headless CMS (originally Hippo CMS, acquired 2016). Its content model needs to be designed for the specific pages and components in the Shopify storefront. Shero designs the content model to match the Shopify template architecture so editorial content publishes to the correct storefront locations.

03

Engagement event tracking must be configured before personalisation rules are built

Bloomreach Engagement (originally Exponea, acquired 2021) provides CDP and personalisation capabilities. Personalisation rules depend on accurate event tracking data. Shero configures the Engagement event tracking for Shopify customer actions before any personalisation segments or campaigns are built.

04

Search and merchandising rules need your catalog structure and business logic

Bloomreach Discovery's ranking, boost rules, and slot merchandising are configured for your specific catalog and commercial priorities. Generic default rules do not account for margin, seasonality, or brand hierarchy. Shero configures the initial rules based on your catalog structure. For brands where Bloomreach Discovery sits alongside a dedicated PIM managing product attributes, Shero builds both connections so the Akeneo or Salsify attribute layer feeds Bloomreach correctly rather than being configured independently.

05

B2B personalisation requires account-level segment configuration

For Shopify Plus B2B brands, Bloomreach Engagement can personalise product discovery and content per customer segment. Shero configures B2B account segment rules so dealer accounts see segment-specific search results and promotions based on their account tier and purchase history.

06

Certified methodology means the implementation follows Bloomreach's recommended approach

As a Bloomreach certified partner, Shero's implementation methodology has been validated by Bloomreach across Discovery, Content, and Engagement. This means each component is built following Bloomreach's recommended patterns for Shopify connectivity rather than a generic API integration approach. Bloomreach is a commerce experience platform, not a traditional PIM. For brands evaluating whether Bloomreach covers their product data needs or whether a dedicated PIM is also required, the Shopify PIM integration page covers the comparison.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures

Ready to scope your Bloomreach integration?

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How Shero delivers a Shopify Bloomreach integration

01

Component scoping

Determine which Bloomreach products are in scope: Discovery, Content, Engagement, or a combination. Each component has a distinct timeline and configuration process.

02

Discovery feed mapping

Map the Shopify product catalog to Bloomreach Discovery's indexing schema. Configure attributes, categories, variants, and pricing fields for the feed.

03

Content model design

Design the Bloomreach Content model to match the Shopify template structure so editorial content publishes to the correct storefront locations.

04

Engagement event tracking setup

Configure Engagement event tracking for Shopify customer actions before any personalisation rules or segments are built.

05

Search and merchandising configuration

Configure initial search ranking, boost rules, and slot merchandising based on your catalog structure and commercial priorities.

06

Go-live testing

Test search results, content publishing, and event tracking accuracy before go-live. Verify B2B segment rules where applicable.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

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