Shopify Email Marketing Integration Services

You are probably on Klaviyo because everyone told you to be, but at under $20K per month in revenue MailerLite or Omnisend deliver the same outcomes at a fraction of the cost. The platform decision should follow your revenue stage and team size, not the default recommendation.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

30-40%

of revenue from email for well-configured stores

Shopify stores with a complete flow library and clean segmentation consistently generate 30-40% of revenue from email. Most stores with a single abandoned cart flow and a monthly newsletter generate closer to 5-10%.

16+

years in eCommerce

Shero has been building email marketing programmes for Shopify brands since 2009, across Klaviyo, Omnisend, Mailchimp, ActiveCampaign, and enterprise platforms.

98%

client retention

Most Shero email marketing clients continue on a retainer after the initial build. Flow optimisation, new product launch sequences, and seasonal campaigns all require ongoing management.

6+

email platforms with direct Shopify experience

Shero configures Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Drip, Sendlane, Listrak, and Dotdigital for Shopify brands. The Klaviyo integration page covers the platform Shero recommends most for Shopify.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What email marketing integration for Shopify covers

Email marketing integration connects your Shopify customer and order data to an email platform so campaigns, flows, and automations are triggered by real purchase behaviour rather than manually managed lists. Shero works across Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Drip, and enterprise platforms. Platform selection, flow setup, revenue attribution, and list hygiene are all in scope.

  • Platform selection and migration
  • Shopify data sync and event configuration
  • Abandoned cart and post-purchase flows
  • Revenue attribution setup
  • List segmentation and hygiene
  • SMS alongside email where required

Why Shopify brands choose Shero for email marketing

Most email platforms take 30 minutes to connect to Shopify. The flows that generate 30% of revenue take weeks to build correctly, and most teams never finish them. Shero builds the complete flow library, not just the abandoned cart.

01

The right platform depends on your revenue stage, not brand recognition

Klaviyo is the benchmark for Shopify email but is expensive at scale and overkill below $20K/month. Omnisend is the better value for growing brands. Drip suits mid-market DTC teams who want workflow control. Shero recommends based on your actual needs, not the most popular option.

02

Revenue attribution is wrong on most Shopify stores from day one

Every email platform attributes revenue differently. Without explicit attribution window configuration, platforms double-count revenue and inflate email's contribution. Shero configures attribution settings before any campaigns run so your email reporting reflects what is actually happening.

03

Abandoned cart flows recover revenue only when the timing and logic are right

A single abandoned cart email is not a flow. The sequence, timing, offer logic, and suppression of recent purchasers all determine recovery rate. Shero builds three-step sequences with conditional logic and tests them before the first live send.

04

List hygiene determines deliverability, which determines revenue

For brands sending SMS alongside email, Omnisend and Klaviyo both manage both channels from one platform.

05

Post-purchase flows are the highest-margin automation most brands skip

Welcome series, post-purchase review requests, cross-sell sequences, and win-back flows all generate revenue without acquisition spend. Shero builds the full lifecycle automation library, not just the flows the platform pre-populates.

06

B2B Shopify stores need separate email logic from DTC

B2B company accounts require different triggers, segments, and message logic. Reorder reminders, net terms renewal notices, and account-tier promotions are distinct from consumer lifecycle flows. Shero configures B2B email logic alongside the Shopify B2B build so account-level triggers fire correctly.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

Most Email Marketing projects scope in 30 minutes of discovery. A call with Shero's email team produces a platform recommendation, a flow library plan, and a timeline before any commitment.

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How Shero sets up email marketing for Shopify

01

Platform selection

Assess revenue stage, team size, and feature requirements to recommend the right ESP before any contract is signed.

02

Shopify data sync

Connect the platform, configure event tracking, and verify that customer and order data flows correctly.

03

Revenue attribution setup

Configure attribution windows before any campaigns run so reporting reflects actual email-driven revenue.

04

Flow library build

Build the complete automation library: abandoned cart, post-purchase, welcome, win-back, and lifecycle flows.

05

List segmentation

Build segments by purchase history, engagement, lifetime value, and product category before the first campaign send.

06

List hygiene and suppression

Configure suppression rules and sunset flows so unengaged contacts do not damage deliverability.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

Let's build something great together.

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