Shopify for Food and Beverage eCommerce

The global DTC food market is projected to reach $195.39 billion by 2031 growing at 18.7% annually. Online grocery basket sizes are more than double in store purchases. US consumers will spend $363.8 billion on grocery delivery in 2026. Sarris Candies, a specialty chocolate and confectionery brand, runs both DTC gifting and B2B wholesale on Shopify with Shero.

Book a Discovery Call Our Work
Sarris Candies Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

15.1%

Online food sales growth vs 0.9% in store in the past year

Overall food sales grew 0.9% in the past year. Online food sales grew 15.1%. The gap between online and in store food growth is not closing. Food and beverage brands without a direct digital channel are watching the high growth segment of their category flow to competitors who have one.

$195B

Global DTC food market projected by 2031

The global direct to consumer food market is projected to reach $195.39 billion by 2031, growing at a CAGR of 18.7% from 2024 to 2031. DTC food commerce is driven by rising convenience expectations, growing demand for specialty and artisan products, and online basket sizes that are more than double in store purchases.

2x+

Online basket size vs in store for CPG food brands

Online basket sizes for consumer packaged goods food brands are more than double those of in store purchases. Buyers shopping online buy in larger quantities and more product categories per transaction than buyers making in store purchases. This economics shift directly improves unit economics for food brands with strong DTC channels.

$363.8B

US consumer spending on grocery delivery in 2026

US consumers will spend $363.8 billion on grocery delivery in 2026. This includes grocery platforms, DTC brand deliveries, and direct to consumer subscriptions. Food brands positioned for direct digital purchasing are capturing a significant and growing share of how consumers stock their homes.

Shero Commerce helped us build the eCommerce infrastructure that the Sarris brand deserved. The transition to Shopify unlocked our gifting and wholesale channels in ways our previous platform could not.

Sarris Candies Team, eCommerce Director, Sarris Candies

What food and beverage brands need from Shopify

Food and beverage eCommerce operates across several business models simultaneously: DTC consumer sales for individual orders, gifting commerce for bulk gift orders from corporations and individuals, B2B wholesale for retailers and foodservice accounts, and subscription commerce for repeat purchase categories. Most food brands start on one channel and find their platform cannot grow into the others without significant rework.

  • Shopify Plus
  • DTC Food Commerce
  • Subscription Commerce
  • B2B Wholesale
  • Corporate Gifting
  • Perishable Logistics

Food and beverage eCommerce requirements by channel type

Food and beverage brands on Shopify typically need to serve multiple buyer types at once: individual consumers, corporate gifting buyers, foodservice wholesale accounts, and subscription members. Each has different checkout requirements, different pricing structures, and different operational workflows.

01

DTC consumer experience built for food discovery and repeat purchase

Food DTC requires strong product photography, subscription prompts at checkout, and upsell logic that increases basket size. Online CPG basket sizes are more than double in store. Sarris Candies uses gift builder functionality and product bundling to drive higher average order values from DTC buyers on the same visit.

02

Corporate gifting as a separate buyer workflow

Corporate gifting buyers need different checkout flows: bulk quantity ordering, custom packaging requests, delivery date scheduling, and PO based invoicing for corporate accounts. Shopify Plus B2B handles corporate gifting accounts with separate pricing and checkout configuration from the retail storefront.

03

B2B wholesale for retailer and foodservice accounts

Food brands selling to retailers, specialty food stores, and foodservice accounts need B2B company account management with wholesale pricing, net terms, and minimum order quantities. Shopify Plus runs wholesale accounts alongside DTC from one admin, one catalog, and one inventory pool. See our Shopify B2B account management page for full detail.

04

Subscription commerce for high repurchase food categories

Specialty food, confectionery, snacks, coffee, and beverage categories all have natural subscription potential. Subscriptions on Shopify add recurring revenue from buyers who already like the product. Over 40% of consumers have explored subscription food options. Shopify's subscription API integrates with Skio, Recharge, and Ordergroove for any plan level.

05

Perishable product logistics and batch traceability

Food brands with perishable or temperature sensitive products need fulfillment workflows that account for delivery timing, cold chain requirements, and batch traceability for recall management. Shopify integrates with fulfillment providers and traceability apps like Freshly Batch Inventory, winner of the FDA Smarter Food Safety Traceability challenge.

06

Social commerce for food brand discovery

74% of Gen Z use TikTok for food inspiration and two thirds buy the ingredients they see in viral food content. Social commerce integration on Shopify connects TikTok Shop, Instagram Shopping, and Pinterest to the same product catalog and inventory. Food brands with strong visual content can convert social discovery directly to purchase without requiring buyers to leave the platform. See our Shopify ERP integration page for full detail.

Our Work

View All
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
CCL - Center for Creative Leadership

CCL - Center for Creative Leadership

Discover how Shero Commerce migrated the Center for Creative Leadership from iApps to Magento 2, integrating Microsoft Dynamics365 and VitalSource to streamline operations, enable international selling, and deliver a significantly improved eCommerce experience for a global nonprofit.

CCL - Center for Creative Leadership

Online food sales are growing 15 times faster than in store. The brands capturing that growth built their direct channel first.

Scope the channel mix, subscription requirements, and B2B wholesale structure before any platform decision.

Get a quote

How food and beverage eCommerce builds run

01

Channel and Product Requirements

DTC, gifting, B2B wholesale, subscription, and perishable logistics requirements documented. Compliance requirements for regulated beverage categories mapped if applicable.

02

Store Architecture and Pricing Design

B2B wholesale account structure, gifting configuration, subscription program design, and retail DTC storefront all designed to operate from the same Shopify store and admin.

03

Build and Configuration

Shopify store build, B2B company account setup, subscription app integration, gifting functionality, social commerce channel connections, and fulfillment provider integration.

04

Channel Testing

DTC checkout, B2B wholesale account checkout with correct pricing and terms, gifting workflow, subscription sign up and renewal, and perishable fulfillment routing all tested across buyer types.

05

Launch and Channel Growth

Monitored launch with channel specific performance tracking. Ongoing development for new product launches, seasonal catalog changes, subscription program updates, and new channel additions.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana