Shopify for Distributors

Distributors who process orders by phone, email, or rep visit are competing against suppliers who have built the self serve portal their customers want. 84% of B2B buyers want multi channel purchasing options. 73% prefer digital when it is available. Shopify gives distributors the territory controls, company accounts, net terms, and ERP integration the channel requires.

Book a Discovery Call Our Work
Gen Y Logo
Gardien Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

34%

Share of total revenue from online sales for distributors selling digitally

Among distributors who have moved to ecommerce, online sales account for 34% of total revenue. Distributors still processing orders manually are running at a structural cost disadvantage against those who have built a working digital channel.

84%

B2B buyers want suppliers to offer multiple purchasing channels

The Hokodo 2025 B2B Commerce Buyer Expectations Report found 84% of B2B buyers want their suppliers to offer multiple channels: webstore, marketplace, in store, and telesales. Distributors offering only phone and rep based ordering are failing to meet what buyers now expect as standard.

78%

B2B buyers say payment terms are a deciding factor across every channel

78% of B2B buyers say payment terms are a deciding factor in supplier selection. Net 15, Net 30, Net 60, and Net 90 are native to Shopify Plus B2B. Terms assigned to each company account apply automatically at checkout without manual adjustment.

$30.1T

Global B2B ecommerce sales in 2025

Global B2B ecommerce sales reached $30.1 trillion in 2025. Distribution is one of the largest contributors. The move to digital ordering in distribution is not a trend. It is the current state of how industrial and wholesale buyers purchase.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP, E commerce, JustRite Safety Group

What distributors need from Shopify that a standard store does not provide

Distribution ecommerce has specific requirements: territory based catalog controls so each distributor account sees only the products and pricing they are authorized for, volume pricing at the quantities distributors actually order, net terms matched to individually negotiated agreements, ERP integration to keep pricing and inventory synchronized, and company account management that handles large networks with multiple locations and buyers under one parent account.

  • Shopify Plus
  • Territory Catalogs
  • Company Accounts
  • Net Terms
  • ERP Integration
  • Shopify Flow

Distribution ecommerce requirements that standard Shopify builds miss

A distribution portal built like a DTC store fails in predictable ways: catalog and pricing controls that do not isolate territory accounts, checkout flows that do not handle net terms or purchase orders, and ERP connections that drift out of sync. These are not configuration errors. They are architectural failures.

01

Territory catalog controls assigned per company, not per market

On Shopify Plus, catalogs are assigned directly to individual distributor company accounts or locations. A distributor in one territory sees only their authorized products and pricing. On non Plus plans, catalog assignment goes through Shopify Markets at the regional level, which does not provide per company territory isolation.

02

Volume pricing calibrated to distributor order economics

Distributor orders arrive at different quantities than dealer or retail orders. Volume pricing tiers in Shopify Plus catalog price lists are configured specifically for distributor volumes. JustRite and STX both use volume tiers configured around their actual distributor order patterns, not adapted from retail pricing.

03

Net terms and purchase order capture at checkout

Terms are assigned at the company level and appear automatically at checkout for each distributor account. PO reference fields are native to Shopify Plus B2B checkout. Partial payments and deposits for large distributor orders also require Plus. See our Shopify Plus B2B page for full detail.

04

ERP integration keeps pricing and inventory synchronized

Distribution pricing changes frequently. ERP integration keeps distributor catalog prices current in Shopify without manual updates. Shopify Winter 2026 expanded prebuilt bidirectional ERP connectors through Patchworks covering orders, companies, payment terms, products, and pricing.

05

Multi location company accounts for national distributor networks

National distributors with regional offices, warehouses, and multiple ship to addresses all operate under one company account in Shopify Plus. Each location has its own pricing, catalog, and payment terms. JustRite runs this structure across multiple brands and distributor tiers.

06

Shopify Flow automates distributor onboarding and order routing

New distributor account applications, catalog assignment, net terms setup, and order routing can all run through Shopify Flow. Onboarding a new distributor does not require manual admin work across multiple systems for every new account added. See our Shopify ERP integration page for full detail.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
CCL - Center for Creative Leadership

CCL - Center for Creative Leadership

Discover how Shero Commerce migrated the Center for Creative Leadership from iApps to Magento 2, integrating Microsoft Dynamics365 and VitalSource to streamline operations, enable international selling, and deliver a significantly improved eCommerce experience for a global nonprofit.

CCL - Center for Creative Leadership

Distributors who are still taking orders by phone are funding their competitors' portal development.

Scope the distribution channel architecture, territory requirements, and ERP integration before any build begins.

Get a quote

How distribution ecommerce builds run

01

Distribution Network and Territory Mapping

Distributor tiers, territory definitions, product authorization, pricing structures, payment terms, and ERP integration requirements documented before design or build begins.

02

Portal Architecture and Catalog Design

Company account hierarchy, territory catalog structure, volume pricing tiers, and ERP integration architecture designed to match the distribution network.

03

Build and ERP Integration

Company accounts, catalogs, pricing, payment terms, checkout configuration. ERP integration for account, pricing, and order data sync. Shopify Flow for onboarding and order routing.

04

Distributor Account Testing

Each distributor account type tested: territory catalog visibility, pricing accuracy, checkout with correct terms and PO fields, order history, and ERP sync verification.

05

Launch and Distributor Onboarding

Monitored launch with onboarding documentation. Automated onboarding flows scale new account creation for large distributor networks.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana