Shopify for Hair and Beauty

Online beauty sales are growing nine times faster than in-store sales in North America, up 21% year over year according to NIQ's 2025 State of Beauty report. Hair and beauty brands on Shopify need subscription programs, high-SKU catalogs, and social commerce integrations that most generic builds do not account for. Shero builds for that complexity.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

9x

Beauty eCommerce growing vs in-store in North America

NIQ's 2025 State of Beauty report found online beauty sales growing nine times faster than in-store across North America. Hair and beauty brands not investing in their Shopify store are giving up their fastest-growing channel.

$257B

Global online beauty market in 2025

Global online beauty sales reached $257.5 billion in 2025, with the eCommerce share of total beauty spend rising from 14% in 2015 to 26% in 2024 and projected to reach 33% by 2030.

59%

Beauty digital checkouts completed on mobile

Mobile drives 59% of digital checkouts in the beauty category. Hair and beauty brands with checkout friction on mobile are losing more than half their potential transactions before payment.

68%

Online beauty purchases influenced by social media

Social media feeds influence 68% of global online beauty purchases, per NIQ. Hair and beauty brands selling on Shopify need social commerce integrations and feed-based discovery that connects directly to purchase.

Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store. Since launch, our website has been stable.

Clemens Kim, Chief Operating Officer, Cloré Beauty Supply

Shopify for hair and beauty brands built for how beauty actually sells

Beauty and haircare eCommerce has specific requirements that generic Shopify builds miss. High SKU counts require faceted navigation and intelligent filtering. Subscription programs for replenishable products need flexible billing and easy customer management. Social commerce integrations must connect TikTok and Instagram discovery directly to purchase without losing the customer mid-journey.

Shero has built Shopify for beauty brands including Cloré Beauty Supply and IBE, a hair extension education and eCommerce brand. We scope subscription architecture, catalog navigation, and social commerce integration from the start, not as afterthoughts that require rebuilds later.

  • Subscription and Auto-Replenishment
  • High SKU Catalog Navigation
  • Social Commerce Integration
  • Education and Community Commerce
  • Professional and Retail Channels

What makes hair and beauty eCommerce complex, and how we build for it

Hair and beauty brands fail on Shopify when the catalog is too large to navigate, subscriptions are bolted on without proper billing logic, and social traffic lands on pages that are not built to convert mobile shoppers.

01

High SKU catalog navigation built for discovery

A haircare brand with 500 SKUs across shades, sizes, and formulations loses sales when shoppers cannot filter effectively. Shero builds faceted navigation and collection architecture that makes large beauty catalogs searchable by the attributes beauty shoppers actually use to choose.

02

Subscription programs for replenishable products

Online beauty subscriptions have grown alongside the category. Shopify handles subscription billing natively. Shero builds auto-replenishment programs with flexible intervals, easy skip and pause logic, and customer management that reduces churn without requiring your team to intervene manually.

03

Social commerce that connects discovery to purchase

68% of online beauty purchases are influenced by social media. Hair and beauty brands need TikTok Shop, Instagram Shopping, and Meta Catalog integrations that keep the customer in the purchase flow rather than dropping them to a homepage. See how we approach Shopify Meta Ads for how paid social connects to your Shopify catalog.

04

Professional and retail channels on one platform

Many hair brands sell to professionals wholesale and to consumers retail. Shero builds Shopify stores with B2B account management, professional pricing tiers, and volume ordering alongside the DTC channel so both customer types are served from one platform without workarounds.

05

Mobile-first checkout for the 59% buying on mobile

59% of beauty digital checkouts happen on mobile. Shero builds mobile-optimized product pages with fast-loading imagery, thumb-friendly filtering, and Shop Pay enabled checkout so the majority of your traffic converts rather than abandoning at payment.

06

Education content and community that drives repeat purchase

Hair and beauty brands with strong educational content see higher average order values and repeat purchase rates. IBE built their Shopify store around hair extension education and subscription commerce. See how we approach Shopify SEO to understand how educational content drives organic discovery for beauty brands.

Our Work

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Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

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Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
National cinema chain and loyalty rewards

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas partnered with Shero to migrate from Magento to Shopify, building custom credit-based checkout flows, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms.

Regal Cinemas

Online beauty sales are growing nine times faster than in-store. Most Shopify builds are not keeping up.

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How a hair and beauty Shopify build runs

01

Catalog and Commerce Audit

We review your SKU structure, subscription requirements, professional versus consumer channel split, and social commerce needs. We map what the Shopify store must do before any build begins.

02

Architecture and Catalog Planning

Navigation and filtering are designed before theming. Subscription billing, professional pricing, and social commerce integrations are scoped. Catalog structure decisions made at this stage determine how manageable the store is for your team long-term.

03

Build and Integration

The store is built with catalog navigation, subscription programs, and social commerce integrations live from day one. Mobile-first checkout with Shop Pay and digital wallets is tested across devices before launch.

04

Launch and Performance Review

Go-live is monitored closely. Conversion rate, mobile performance, and subscription sign-up rate are tracked from the first week. Optimizations based on real customer behavior begin immediately, not after a waiting period.

05

Ongoing Support and Catalog Growth

Beauty brands add SKUs continuously and run frequent campaigns. Shero provides ongoing support so new product launches, seasonal promotions, and subscription program changes can go live without developer intervention for routine updates.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

Camera Source

"Shero did a great job migrating our site from Magento to Shopify. Switching to Shopify went very smooth and I believe it is because of the Shero team. They actually care. I have appreciated the help in answering my questions and guiding us through everything."

Tricia Christianson

Sales and Marketing - Camera Source / Camera Source

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana