Shopify Multi-Language Solutions

Expanding into new markets means more than adding a translated version of your store. It requires the right URL structure, correct hreflang implementation, localized SEO, and a translation approach that maintains brand voice. Shero plans and builds multilingual Shopify stores that are set up to rank and convert in each target market.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

16+

Years of international eCommerce project experience

Shero has managed multi-market builds and international migrations for Shopify brands covering stores selling across Europe, North America, and Asia-Pacific from a single Shopify admin.

Markets

Shopify's native international sales tool

Shopify Markets lets brands manage language, currency, catalog, and pricing rules per region from one admin. Shero configures Markets for clients expanding into international markets and pairs it with the right translation strategy.

hreflang

Technical SEO requirement for multilingual stores

Correct hreflang implementation tells search engines which version of your store to show users in each country. Without it, translated pages are treated as duplicate content. Shero implements and validates hreflang on every multilingual project.

20

Languages supported by Shopify Markets

Shopify Markets supports storefront content in up to 20 languages from a single dashboard. Shero configures Markets alongside the right translation tools to give each region the correct language, currency, and catalog.

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable."

Clemens Kim, COO, Cloré Beauty Supply

Translation is not enough

Most stores that add a second language do it by installing a translation app and moving on. The result is a store that shows translated content but does not rank in the new market, uses the wrong URL structure for international SEO, and has hreflang tags that are either missing or misconfigured. Reaching international buyers requires a setup that is technically correct from the start, not a translated copy of your existing site.

  • Shopify Markets Configuration
  • Translation App Setup
  • Hreflang Implementation
  • International SEO
  • URL Structure Planning
  • Localized Keyword Research
  • Custom API Translation Integration
  • Ongoing Market Performance Monitoring

Why brands set up multilingual Shopify with Shero

International expansion creates as many technical risks as it does opportunities. Here is how Shero approaches multilingual setup to make sure the investment actually reaches buyers in new markets.

01

Performance monitoring per market

After launch, we track organic visibility, bounce rate, and conversion rate by market. International expansion only works if the data confirms it. We adjust content, hreflang, and catalog based on real performance in each region.

02

Custom API integrations for large catalogs

For stores with large or frequently updated catalogs, we build custom integrations between Shopify and translation platforms like Smartling or Lokalise to automate content flow and reduce manual translation work.

03

Translation quality control

Automated translation is fast but rarely ready to publish. We review machine translations for accuracy, brand voice consistency, and localized terminology, particularly for technical products where the wrong term can lose the sale.

04

Shopify Markets configuration

Shopify Markets handles currency, pricing, and content localisation natively for Shopify Plus brands. Shero configures Markets alongside market-specific pricing rules so currency rounding and regional price differences are applied correctly at checkout.

05

International SEO built into the setup

Every Shopify Markets build Shero delivers includes hreflang configuration, market-specific canonical URLs, and structured data per locale. International SEO is part of every multi-language engagement — without it, search engines serve the wrong language to buyers in each market.

06

Market and language strategy before setup

Adding a language without a plan is how stores create duplicate content problems and poor translations that hurt conversions. We define your target markets, URL structure, keyword strategy, and translation approach before any configuration begins.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures

A two-language Shopify setup typically takes 2 to 4 weeks to complete correctly.

Let's look at yours

Plan My Multilingual Setup

How a Shero multilingual Shopify project is delivered

01

Market and language strategy before setup

Adding a language without a plan is how stores create duplicate content problems and poor translations that hurt conversions. We define your target markets, URL structure, keyword strategy, and translation approach before any configuration begins.

02

International SEO built into the setup

Hreflang tags, translated metadata, localized URLs, and market-specific keyword targeting are part of every multilingual project we deliver. The technical SEO foundation determines whether your new language versions rank or stay invisible.

03

Shopify Markets configuration

We configure Shopify Markets to manage language, currency, and catalog by region from one admin, set up market-specific pricing rules, and connect the right translation app for your catalog size and update frequency.

04

Translation quality control

Automated translation is fast but rarely ready to publish. We review machine translations for accuracy, brand voice consistency, and localized terminology, particularly for technical products where the wrong term can lose the sale.

05

Custom API integrations for large catalogs

For stores with large or frequently updated catalogs, we build custom integrations between Shopify and translation platforms like Smartling or Lokalise to automate content flow and reduce manual translation work.

06

Performance monitoring per market

After launch, we track organic visibility, bounce rate, and conversion rate by market. International expansion only works if the data confirms it. We adjust content, hreflang, and catalog based on real performance in each region.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana