Shopify Web Design and Store Design Services

Most Shopify stores are shaped by a theme and a brief, not by how customers actually shop. With most traffic coming from mobile, small-screen issues like slow images, weak navigation, and poor tap targets quickly become conversion problems. Shero designs Shopify stores from the customer journey outward, with UX designers and Liquid developers working together from brief to launch.

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Memphis Drum Shop Logo
VMFA
Gen Y Logo
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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

60%+

Shopify traffic arriving on mobile

More than 60% of Shopify traffic is mobile. UX decisions that work on desktop often fail on small screens: navigation depth, image load times, tap target size, and checkout step count all affect mobile conversion disproportionately. Shero designs mobile-first and tests on device before finalizing any desktop layout.

52%

Conversion lift Archer Roose saw within 60 days of a Shero redesign

Archer Roose, a sustainable canned wine brand, worked with Shero on a Shopify 2.0 redesign focused on mobile UX, dynamic product pages, and conversion optimization. Within 60 days of launch, conversions increased 52% and orders and AOV each rose 10%. The results came from design decisions grounded in data, not preference.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Store designs need updates as new products launch, seasonal campaigns run, and the brand evolves. Having the design team that built the store also maintain it means updates that are consistent with the original intent.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Custom Shopify design that includes Liquid theme development, Checkout Extensibility, and Shopify Markets requires technical depth alongside design expertise.

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store. Since launch, our website has been stable."

Clemens Kim, COO, Clore Beauty Supply

What Shero's Shopify design process covers

Shero designs and builds custom Shopify storefronts: brand identity and visual direction, UX wireframing for mobile and desktop, Liquid theme development, product page templates, collection page architecture, navigation structure, and checkout flow. The design team and Shopify developers work on the same project from the start. What is designed is what ships.

  • Custom Shopify theme design and Liquid development from scratch or from a base theme
  • Mobile-first UX design for product pages, collection pages, navigation, and checkout
  • Brand visual identity applied to Shopify: typography, color, imagery, and component systems
  • Product page design optimized for add-to-cart conversion on mobile and desktop
  • Checkout flow design using Shopify Checkout Extensibility
  • UX audit for existing stores before design work begins

Why brands work with Shero on Shopify web design

Design agencies hand off to developers. Development agencies approximate the design. Shero's UX designers and Liquid developers work on the same project from the start, so what was designed is what launches.

01

UX designers and developers on the same project, not in separate handoffs

Most agencies hand a design brief to a developer and hope the implementation matches. At Shero, the UX designer and the Liquid developer work together from the start. Edge cases caught in development feed back into design before going to production. The result is a store that looks like the design and works the way it should on mobile.

02

Mobile-first design because that is where most Shopify traffic arrives

Over 60% of Shopify traffic is mobile. Shero designs for mobile first and desktop second. Tap targets, image load behavior, product page scroll depth, and navigation hierarchy are all designed for small screens before being adapted for desktop, not the other way around.

03

Product page design built around the purchase decision, not the brand presentation

The product page is where most conversion decisions are made and most conversion is lost. Shero designs product pages around the buyer's decision process: the information they need, the trust signals that remove hesitation, and the add-to-cart placement that works on mobile. Visual design serves the conversion goal, not the other way around.

04

Checkout design using Shopify Checkout Extensibility

The highest-value UX work in eCommerce happens at checkout. Shero designs and builds checkout experiences using Shopify's Checkout Extensibility framework, including custom upsell blocks, trust signals, delivery date display, and gift messaging. Custom checkout optimization is available as a standalone service or as part of a full store build.

05

Design decisions grounded in analytics, not opinion

Every design recommendation Shero makes is grounded in heatmap analysis, session recordings, GA4 funnel data, and mobile usability testing. Analytics accuracy is verified before any design work begins. Changing a page based on bad data is worse than not changing it. This connects to the broader CRO and analytics work Shero does for Shopify brands.

06

Swag Golf, Archer Roose, Sarris Candies, and Memphis Drum Shop

Swag Golf's Shopify theme overhaul aligned the storefront with a bold, limited-edition brand identity. Archer Roose's Shopify 2.0 redesign produced a 52% conversion lift within 60 days. Sarris Candies moved from a legacy .NET system to a mobile-friendly Shopify store. Memphis Drum Shop migrated from Magento with custom browsing features built for a percussion-specialist catalog.

Our Work

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Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop

A store that looks good but converts poorly is a design problem. Shero builds both.

The discovery session is free. It maps your current conversion data, UX friction points, and design requirements before any work begins.

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How a Shopify web design engagement runs

01

Discovery and UX Audit

Existing analytics, heatmaps, session recordings, and mobile usability reviewed. Conversion friction points identified before any design work begins. Brand direction and visual requirements documented.

02

Wireframing and UX Architecture

Mobile-first wireframes built for product pages, collection pages, homepage, navigation, and checkout. UX logic reviewed with the development team before visual design begins.

03

Visual Design

Brand identity applied to wireframe structure. Component system built for consistency across all page templates. Design reviewed against mobile usability standards before handoff.

04

Liquid Development

Shopify theme developed from the approved design. UX designer and Liquid developer work in parallel. Edge cases resolved together before any component ships to staging.

05

QA and Launch

Full store tested across mobile and desktop on real devices. Performance, accessibility, and cross-browser behavior verified. Analytics tracking confirmed before go-live.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Archer Roose

/ Archer Roose

Sarris

/ Sarris

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana