Wix to Shopify Migration Services

You hit Wix's checkout restrictions, variant limits, or app gaps and now they are costing you revenue. Wix was built to make websites. Shopify was built to sell products. Brands that make the switch consistently report checkout conversion improvements within 30 days.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

12.1%

Wix growth in 2025

Wix grew 12.1% in 2025 as a hosted platform, reflecting the broader migration from open-source to hosted solutions. This growth is in general website creation, not specifically in ecommerce, where Shopify's 8.2% growth reflects deeper commerce adoption.

16+

years in eCommerce

Shero has been migrating website-builder ecommerce stores to Shopify since the platform launched. Wix migrations follow the same methodology as Squarespace migrations: content decision first, theme rebuild, URL mapping, then data.

6-10

weeks for a standard Wix migration

Standard Wix stores complete migration in 6-10 weeks. Adding significant blog content migration extends this to 10-14 weeks.

98%

client retention

Most Shero Wix migration clients continue on a Shopify support retainer. Ongoing work covers theme development, blog content, and organic traffic recovery after launch.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP, E-commerce, Justrite Safety Group

What a Wix to Shopify migration covers

Wix eCommerce is a capable starting point for small stores, but has the constraints of a website builder: limited variant options, a smaller eCommerce-specific app ecosystem than Shopify's, and more restricted checkout customization. Shero migrates Wix stores to Shopify, covering product and customer data, URL redirect mapping, a complete theme rebuild, and content strategy decisions for brands that use Wix's blog for organic traffic.

  • Wix product and customer data migration
  • URL mapping and 301 redirects
  • Complete Shopify theme development
  • Wix blog and content strategy decision
  • App replacement for Wix integrations
  • SEO protection through 90-day monitoring

Why Wix brands choose Shero for their migration to Shopify

Wix gives maximum design flexibility for general websites. For eCommerce brands growing beyond a few hundred products, the platform's limited variant options, smaller eCommerce app ecosystem, and restricted checkout start to create friction that Shopify is built to eliminate.

01

Wix was built for websites, not for ecommerce at scale

Wix is a general-purpose website builder with ecommerce added over time. Its design flexibility is its strength. Its ecommerce infrastructure, including variant handling, checkout performance, and app depth, reflects a platform not built for ecommerce first. As complexity and revenue grow, that difference becomes an operational constraint.

02

Wix page layouts do not transfer to Shopify

Wix uses its own drag-and-drop system. Shopify uses Liquid. No layouts, sections, or design elements transfer. Every page is rebuilt from scratch. Shero treats the rebuild as a conversion improvement project so the new Shopify store performs better from launch day than the Wix store did.

03

Wix blog content needs a deliberate strategy before migration

Wix does not export blog posts in a Shopify-compatible format. Brands with significant blog content need to decide: migrate manually, keep the Wix blog separate, or build headless. Shero makes this decision in week one based on post count, traffic contribution, and team capability. Discovering it at go-live is too late.

04

URL redirect mapping protects Wix organic rankings

Wix URL structures differ from Shopify. Every URL that has accumulated search traffic needs a 301 redirect before go-live. Shero maps every Wix URL, verifies all redirects before launch, and monitors organic traffic daily for 90 days. The Shopify SEO migration page covers the full workstream.

05

Shopify Payments and checkout are ecommerce-native from the first sale

Shopify was built for checkout conversion from day one. Wix's checkout reflects a website builder's approach to payments, which is functional but not optimised. Brands migrating from Wix consistently report checkout conversion improvements within 30 days on Shopify, driven by the platform's faster checkout flow, Shop Pay integration, and mobile-first checkout architecture.

06

Wix app integrations need Shopify equivalents mapped before go-live

Wix has its own app market. Most ecommerce-specific Wix apps have direct Shopify equivalents in Shopify's 8,000-plus app ecosystem. Shero inventories every active Wix app and installs the Shopify equivalent before launch so no functionality is missing on day one and no post-launch scramble is needed. The migration services hub covers all platform types.

Our Work

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Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

A 30-minute discovery call with Shero produces a migration scope, integration audit, and fixed timeline. No assumptions, no surprises mid-build.

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How Shero migrates from Wix to Shopify

01

Wix audit

Export all product and customer data. Document blog content volume and traffic contribution, URL structure, and every active app integration. The blog audit determines whether content moves to Shopify or stays on Wix, which shapes the migration architecture.

02

Content and blog strategy

Decide what happens to Wix blog content before any development begins. Wix blog posts do not export in a Shopify-compatible format; migrating manually, keeping the Wix blog, and going headless each have different SEO and cost implications.

03

Data migration

Migrate products and customers to Shopify. Map Wix product fields to Shopify's data model. Wix product data exports via CSV with fields that do not map directly to Shopify; unmapped fields need explicit decisions before import to avoid gaps in the new store.

04

Theme development

Build the Shopify theme from scratch. Wix's drag-and-drop editor is incompatible with Shopify's Liquid system. Every page is rebuilt as a conversion improvement project so the new Shopify store performs better from launch day.

05

URL mapping and redirects

Map every Wix page and product URL to a Shopify URL and verify all redirects before go-live. Wix URL structures differ from Shopify; every indexed URL without a working redirect loses the search traffic it has accumulated over time.

06

Go-live and monitoring

Run the pre-launch checklist. Monitor organic traffic, checkout conversion, and content strategy implementation daily for 90 days. Brands migrating from Wix consistently report checkout conversion improvements within 30 days of going live on Shopify.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana