If you’re considering migrating to BigCommerce, chances are you’d like to see examples of successful BigCommerce websites.
This SaaS platform has helped a wide range of recognizable brands create a high-performing eCommerce store with an excellent customer experience.
Here are seven case studies of successful BigCommerce stores, along with impressive stats to highlight performance.
Skullcandy
- 214% increase in revenue after launch
- 122% increase in orders YoY
- 82% increase in conversion rate YoY
This audio lifestyle brand is well-known for their high-performance headphones, and though wildly successful, the company had humble beginnings.
The business came about when founder Rick Alden was listening to music, but needed to take a call; due to tech limitations at the time, it wasn’t possible to just switch over.
He came up with an idea, based on his love of winter sports, to make high-quality headphones that were better suited for an active lifestyle. Skullcandy was born. And almost two decades later, the brand is a household name.
While the business was building, Skullcandy utilized Salesforce Commerce Cloud for their website, but found it to be costly to manage and maintain. Plus, it lacked the agility they desired, eating up time and resources.
They sought a site that would allow for greater versatility and adaptability, offering more functionalities for future updates—and an easier way to implement them. They found that in a BigCommerce website.
Besides a more streamlined workflow, they wanted to enhance customer experience through better design and flow. And, in BigCommerce, they found a customer service relationship that felt as committed to Skullcandy’s success, as they were, themselves.
Though the migration was complex with multiple moving parts, it was a success with uninterrupted revenue and fulfillment. They went live with seven sites, four currencies, and three languages all within six months.
One month after launching, Skullcandy’s BigCommerce website saw an increase in conversion rate and won an award for the Best New Website Design from BigCommerce.
The following month, the brand integrated the Facebook Shop feature, which easily integrates with Facebook Marketplace for omnichannel selling opportunities.
Solo Stove
- More than 50% increased conversion rate YoY
- 60% increase in traffic YoY
- 57% increased AOV YoY
Solo Stove started as an idea for a simple outdoor cooking stove, developed by brothers and co-founders Jeff and Spencer Jan. They were influenced by a childhood of outdoor memories and always dreamt about going into business together one day.
As adults, the brothers took separate paths, but as they started their own families, they yearned to be a bigger part of each other’s lives. They founded Solo Stove together in 2010, only selling small camp stoves at first. Since then, the brand has grown to offer outdoor lifestyle accents, including larger stoves and backyard fire pits.
As the business grew, they needed a site that would allow for better adjustments than the one-page websites they handled themselves. They chose a BigCommerce website based on its flexibility and ease of use for making updates.
The company is keen on changing site appearance and images, running new promotions, and releasing new products, and they wanted a user-friendly site that could keep up with these changes.
They first launched their BigCommerce site with an out-of-the-box template, but later customized it and added abandoned cart features, retention tools, and other marketing integrations.
For nearly a decade, the company has stayed with BigCommerce, pleased with a steady increase in conversion rate, revenue, and year-over-year traffic.
Savannah Bee Company
- 30% decrease in TCO
- 12% increase in revenue YoY
- 6% increase in transactions YoY
Georgia-born beekeeper Ted Dennard loved giving honey from his bees to his friends and family as gifts. One day, a friend offered to sell some of his goods in his downtown Savannah gift shop. The products steadily grew in popularity, and before long, he decided to go into business, launching Savannah Bee Company as a small operation based in his home’s kitchen.
A decade later, the company runs multiple stores and is featured in more than 2,000 retailers, offering an array of artisanal honeys, beauty products, clothes and accessories, home goods, and more.
This immense growth required a website with the ability to promote new products efficiently and vibrantly, while providing an excellent eCommerce experience. He opted for a BigCommerce website.
The brand also sells on Amazon and wanted a way to list their multitude of products without taking up too much time or resources. BigCommerce allows them to sync inventory between the eCommerce site, the Amazon store, and shops through Facebook and Google, streamlining orders, product listings, and fulfillment all through one place.
Plus, since integrating InStockNotify, customers can sign up for email alerts for out-of-stock items, which has increased conversion rate with a large ROI.
Burrow
- 30% increased conversion rate in 2 months
- 4% increase in AOV
- 50% increase in site speed and performance
Two business school students were searching for furniture, but didn’t want to opt for typical disposable options or items they’d have to wait months to arrive. An alternate solution didn’t exist, so they decided to create one. Kabeer Chopra and Stephen Kuhl developed Burrow to disrupt the furniture industry by creating a modular product that could be customized to the customer’s needs, and affordably shipped.
After the first year since launching, Burrow brought in $3 million in sales and $4.3 million in seed funding, not to mention a steady steam of happy customers. They chose a BigCommerce website because they needed an eCommerce site that could keep up with rapid growth as a multi-product, multichannel, multi-vendor business.
Plus, they required better marketing tools and other business tools, like the ability to create bundles or discounts. In working with BigCommerce, they were able to construct a site that covered all of their needs, within six weeks.
BigCommerce’s headless approach saved Burrow’s team time and money, since less developer work was needed. And, it allowed them to get creative with user experience, streamline operations including the ability to delay orders or to have a signature on delivered items, and enhance their site’s design aesthetic to leave lasting impressions across multiple devices.
Mountain Crest Gardens
- 10x increase in revenue
- 50% decrease in ad costs
- 400% increase in orders
This family-owned company started selling succulent plants in California during the mid-1990s, and remained a small three-person operation for decades. But when Mountain Crest Gardens suddenly saw a spike in sales in the late 2010s, their eCommerce site needed to expand, as well.
They were previously on the now-defunct Magento Go, and migrated to BigCommerce, which opened a world of product enhancements and templates. They could now have a responsive site, facilitating mobile sales. In just a few years of steady growth, the conpay saw a 400% increase in orders, plus an increase in organic growth, cutting ad spend in half.
Plus, after integrating Rivet Works, a content marketing tool that finds consumer media for their website and social media channels, and adds them to review pages. The images can be used for marketing purposes, like blogs and emails, reducing the cost of product photography, too.
Dress Up
- 150% increase in revenue
- 148% increase in conversion rate
- 46% increase in site traffic
- Metrics reflect online sales from August 2018–December 2019.
When mall-regulars Derrick and Danielle Case realized that the in-person experience of clothes shopping was becoming repetitive and somewhat dull, they decided to go their own way by opening a store, Dress Up, and customers responded in droves. They experienced rapid growth, opening 19 stores with about 300 employees in less than a decade. The next clear step was a better-designed eCommerce store.
They first opted for Shopify, but didn’t like the app-based integrations, at one point using upwards of 70 different apps. Fond of BigCommerce’s API integrations with a few favorite apps, plus their multitude of platform-included apps, Dress Up seamlessly migrated to a BigCommerce website in a matter of weeks. They immediately saw an increase in revenue—19% in the first year since launching, with anticipated growth year over year.
According to CEO Derrick Case: “More and more, our business is going from bricks to clicks. Technology is at the forefront of what we’re doing. I look forward to the day we see the share of revenue split 50/50 between online and in-store sales.”
Perpetual Kid
- 94% increase in conversion rate
- 220% increase in revenue
- 154% increase in AOV
- Metrics reflect online sales from January–June 2020.
Curt Eastman and Wendy Papula were craving a career change, and had the idea to create an online store that would fulfill customers’ inner-child needs. Enter: Perpetual Kid, an eCommerce store that’s all about fun and games.
Formerly on the now-defunct Monster Commerce, the company switched to a BigCommerce website in 2015, and has been happy with the steady growth, community-building opportunities, and marketing tools available over time.
Since the founders are tech-savvy, they didn’t mind being able to go in and tweak the site as needed. But they still appreciate the built-in functionality and reliability that a BigCommerce site offers, allowing them to put more time and energy (and dollars) toward growing and promoting their business.
Plus, the Facebook Marketplace integration allowed them to add their entire product catalog to Facebook with ease, automatically syncing updates. For instance, if they update a product listing on their website, that listing is automatically updated on Facebook. This has added an easy, additional revenue stream that outperformed other digital platforms the company utilized.
Since using Facebook Marketplace, they’ve seen about a 44% increase in number of purchases and a 21% increase in revenue. About 24% of sales come from Facebook. Returns are significantly lower, too, which the owners credit to having the instant Messenger option, to answer customer questions directly.
Ready to migrate?
Which success story do you find most impressive? Let us know in the comments!
And if you’re considering making the switch to BigCommerce, contact us and let’s find out if BigCommerce is the best platform for your eCommerce store.
Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.
