20 Best Examples of Successful Shopify Plus Websites [2026]

Shopify Plus continues to stand out as a leading platform for high-growth, high-volume businesses. As of 2025, Shopify Plus powers over 10,000 of the world’s fastest-growing brands thanks to its robust feature set, scalability, and seamless integration capabilities.

This guide showcases 20 of the most innovative and successful Shopify Plus stores in 2025, offering insights into what sets them apart and how they’ve leveraged the platform to drive significant growth.

Introduction: Why Shopify Plus?

Since 2014, Shopify Plus has established itself as a go-to platform for large enterprises and rapidly growing businesses. With features like advanced customization, unlimited scalability, internationalization, and dedicated support, it’s no wonder that brands like Gymshark, Allbirds, and Heinz have chosen Shopify Plus to power their online stores. Recent platform updates have further enhanced its capabilities, making it an even more attractive option for businesses looking to scale.

Key Benefits of Shopify Plus

• Scalability: Supports high-volume sales and large catalogs.
• Customization: Advanced features for custom checkout and API integrations.
• Reliability: 99.98% uptime with robust security features.
• Dedicated Support: 24/7 priority support and dedicated account management.

Best Shopify Plus examples at a glance

20 Best Shopify Plus Stores in 2025 by Industry

Our 20 examples of Shopify Plus websites are broken into four categories:

1. Luxury & Lifestyle
2. Beauty, Wellness & Nutrition
3. Complex & Media-Led Brands
4. Apparel & DTC Staples

Let’s start with the luxury vertical.

Luxury & Lifestyle (Fashion + Home)

Magda Butrym

• Background: Founded in 2014, Magda Butrym is a luxury fashion brand known for its distinctive, feminine designs that blend modern aesthetics with traditional craftsmanship. The brand quickly gained international acclaim and is frequently seen on celebrities like Kim Kardashian and Hailey Bieber.
• Key Features: Headless commerce architecture, mobile-first user experience, rich content integration, and fast performance.
• Metrics: Achieved a 40% increase in online sales and a 25% boost in mobile conversions within a year of launching on Shopify Plus.
• Unique Elements: High-quality photo and video content, dynamic content management, influencer collaborations, and custom landing pages for special collections.

Magda Butrym leverages Shopify Plus to create a visually stunning and high-performing eCommerce platform. The brand’s headless commerce approach ensures fast load times and an app-like experience. High-quality imagery and video content enhance customer engagement, while influencer collaborations and custom content drive sales.

Steve Madden

• Background: Steve Madden is a leading fashion footwear and accessories brand known for its trendy designs and bold marketing.
• Key Features: Visually striking design, seamless navigation, and robust product categorization.
• Metrics: Increased online sales by 30% and reduced bounce rates by 15%.
• Unique Elements: Thematic menus, social media integration, and high-quality lifestyle imagery.

Steve Madden uses Shopify Plus to offer a visually appealing and user-friendly shopping experience. The brand’s thematic menus and high-quality imagery help drive customer engagement and sales. Integration with social media platforms enhances the brand’s reach and customer interaction.

Brooklinen

• Background: Brooklinen is a direct-to-consumer brand specializing in luxury bedding.
• Key Features: Subscription service for regular deliveries, easy navigation, and product bundles.
• Metrics: Increased subscription service uptake by 40% and reduced checkout abandonment by 15%.
• Unique Elements: Customer reviews integration, fabric comparison charts, and a sleep quiz for personalized recommendations.

Brooklinen has successfully utilized Shopify Plus to create a luxurious and user-friendly online shopping experience. The brand’s subscription service and product bundles drive customer loyalty and repeat purchases. Personalized features like the sleep quiz help customers find the perfect products for their needs.

J.Lindeberg

• Background: J.Lindeberg, established in Stockholm in 1996, bridges the worlds of fashion and sports with a refined, edgy, and comfortable design ethos. The brand offers a wide range of apparel, from golf and ski wear to everyday fashion.
• Key Features: Integrated mobile optimization, high-quality imagery, personalized shopping experiences, and seamless navigation.
• Metrics: Achieved a 25% increase in mobile conversions and a 40% boost in online sales within a year of launching on Shopify Plus.
• Unique Elements: Dynamic content, influencer collaborations, and custom landing pages for special collections.

J.Lindeberg utilizes Shopify Plus to deliver a seamless, stylish, and efficient shopping experience. The brand’s integration of dynamic content and influencer collaborations enhances customer engagement and drives sales. Their focus on mobile optimization has significantly improved conversion rates, making their online store a prime example of modern e-commerce success.

Boll & Branch

• Background: Boll & Branch offers luxury bedding made from organic materials.
• Key Features: Subscription model, seamless navigation, and detailed product descriptions.
• Metrics: Increased subscription service uptake by 45% and reduced cart abandonment rates by 20%.
• Unique Elements: Impact reports, fabric guides, and personalized product recommendations.

Boll & Branch leverages Shopify Plus to provide a premium shopping experience with a focus on sustainability. The brand’s subscription model and detailed product descriptions drive customer loyalty. Personalized product recommendations and impact reports further enhance the customer experience.

Ruggable

• Background: Ruggable is a home decor brand specializing in machine-washable rugs. Founded in 2010, the company offers a practical and stylish solution for maintaining clean rugs in busy households.
• Key Features: Customizable product options, seamless mobile experience, subscription service for regular updates.
• Metrics: Increased online sales by 35% and saw a 50% boost in repeat customer rates within a year of implementing Shopify Plus.
• Unique Elements: Interactive rug customization tool, robust customer reviews system, and high-quality product visuals.

Ruggable uses Shopify Plus to deliver a seamless and engaging shopping experience. The brand’s interactive customization tool allows customers to design their perfect rug, driving higher engagement and conversion rates. A focus on mobile optimization and robust customer reviews further enhances the shopping experience.

Takeaway: Win by focusing on what matters

The lesson to take from this example is how these brands do not try to do everything on one page. Instead, the focus is on polishing and removing any clutter from the collection and product pages.

These brands found the winning formula by blending brand prestige with a visually striking, yet simple design.

Beauty, Wellness & Nutrition

Kylie Cosmetics

• Background: Founded by Kylie Jenner, this cosmetics brand quickly became a major player in the beauty industry.
• Key Features: Limited edition drops, influencer marketing integration, and high-speed checkout.
• Metrics: Achieved a 300% increase in site traffic during product launches and a 50% increase in conversion rates.
• Unique Elements: Countdown timers for new releases, influencer reviews, and high-quality video content.

Kylie Cosmetics leverages Shopify Plus to handle high-traffic product launches and integrate influencer marketing seamlessly. The brand’s use of countdown timers for new releases creates a sense of urgency, driving higher conversion rates. High-quality video content and influencer reviews further enhance the shopping experience.

Glossier

• Background: Glossier is one of the world’s leading beauty brands, beginning as the community website ‘Into the Gloss’ and evolving into an eCommerce powerhouse.
• Key Features: Minimalistic, ultra-fast storefront and highly optimized PDPs
• Metrics: Consistently high site performance scores and fast load times, contributing to stronger customer retention, higher engagement, and a smoother mobile experience.
• Unique Elements: Distraction-free UI that doesn’t sacrifice branding for a highly optimized, fast website

Glossier is the odd one out on this list. We did not choose it because of advanced features that drove instant, trackable results; instead, it made the list due to the impeccable speed score it earned in our latest Shopify speed and performance benchmarks study.

Alo Yoga

• Background: Alo Yoga offers high-quality yoga apparel and accessories.
• Key Features: Seamless mobile experience, influencer integration, and subscription service.
• Metrics: Increased mobile sales by 50% and achieved a 25% boost in subscription sign-ups.
• Unique Elements: Interactive product pages, virtual yoga classes, and community engagement features.

Alo Yoga has used Shopify Plus to create a community-focused and mobile-optimized online store. The brand’s interactive product pages and virtual yoga classes engage customers and drive sales. Community engagement features further enhance the shopping experience, building a loyal customer base.

Huel

• Background: Huel is a brand of nutritional, organic food designed for busy individuals to have on the go. The brand achieved its initial success in the UK and has since expanded to more than nine global locations.
• Key Features: Seamless subscription model, user-friendly navigation with quiz-based recommendations.
• Metrics: Huel is now onboarding staff 9x faster with the new Shopify Plus admin dashboard.
• Unique Elements: Guided product quiz, self-serve subscription UX, social-proff on homepage.

Huel is one of the brands that launched around the same time as Shopify Plus and, over time, mastered its perks. The storefront is designed to be simple and focused on meeting the user’s needs for what nutrition they want and where. The backend is where the engine is most sophisticated, and the new Shopify admin streamlines the onboarding process.

Takeaway: Be interactive, but not overwhelming

The top stores in beauty, wellness, and nutrition are not the ones with the most impressive high-visual content or dense PDPs, but those that guide users to choose their products and services through interactive content and foster a sense of community.

Complex & Media-Led Brands

Red Bull

• Background: Red Bull, a global leader in energy drinks, also excels in e-commerce with its branded merchandise and accessories.
• Key Features: Seamless product navigation, high-quality imagery, and integrated media content.
• Metrics: Increased online merchandise sales by 40% and reduced cart abandonment by 15%.
• Unique Elements: Integrated media content, detailed product descriptions, and innovative product showcases.

Red Bull uses Shopify Plus to deliver a seamless shopping experience for its merchandise, mirroring the brand’s energetic, innovative image. The brand’s integrated media content and high-quality imagery enhance customer engagement and drive sales. Detailed product descriptions ensure customers are well-informed about their purchases.

Liquid Death

• Background: Liquid death is one of the fastest-growing beverage brands in the world, known for its bold humour and viral marketing campaigns.
• Key Features: Seamless Shopify Markets integration for international expansion, subscription model, high-performance product pages built to handle traffic spikes during viral campaigns.
• Metrics: Explosive year-over-year DTC growth with exceptionally high merchandise sales.
• Unique Elements: Full media-led UX that blends cinematic video, exaggerated branding, humour-driven copy, and sharp mobile-first performance.

Similar to Red Bull, Liquid Death does not compromise on website performance and structure while continuing to deliver a branding-first, high-quality media-focused UX. Powered by Shopify Markets, Liquid Death ensures international expansion by adapting its content and marketing per region.

Takeaway: Turn content into a commercial agent

Red Bull is the only one in this category, but it’s enough to demonstrate how media-driven brands operate differently from traditional eCommerce companies. Storytelling, entertainment, and merchandise are combined into one, without compromising website performance.

A bold visual identity through interactivity, combined with a fast, disciplined page structure and firm consistency from the landing page, PDPs, and checkout, is what sets these brands apart.

Apparel & DTC Staples

Gymshark

• Background: Gymshark is a fitness apparel brand that has seen exponential growth since its inception in 2012.
• Key Features: Custom checkout, seamless mobile experience, robust CRM integrations.
• Metrics: Achieved a 200% increase in conversion rates and annual revenue growth of over 50%.
• Unique Elements: High-quality imagery, headless with contentful, influencer integration, and AR/VR try-on features.

Gymshark has leveraged Shopify Plus to create a dynamic and engaging shopping experience, driving significant growth and enhanced customer loyalty. The brand’s use of high-quality imagery and influencer marketing has set it apart in the competitive fitness apparel market. Innovative features like AR/VR try-ons keep customers engaged and coming back for more.

Allbirds

• Background: Known for its sustainable footwear, Allbirds has become a household name in eco-friendly fashion.
• Key Features: Eco-friendly materials highlighted, seamless mobile navigation, subscription model.
• Metrics: Reduced cart abandonment rates by 30% and boosted mobile sales by 60%.
• Unique Elements: Interactive product pages, sustainability scorecards, and personalized recommendations.

Allbirds uses Shopify Plus to emphasize its commitment to sustainability, providing customers with an engaging and informative shopping experience. Their interactive product pages and sustainability scorecards educate customers while driving sales. The seamless mobile navigation has significantly boosted their mobile sales and overall customer satisfaction.

Fashion Nova

• Background: Fashion Nova is a fast fashion brand that has grown significantly through social media marketing.
• Key Features: Real-time inventory updates, seamless social media integration, and fast shipping options.
• Metrics: Increased social media-driven sales by 40% and reduced return rates by 20%.
• Unique Elements: User-generated content galleries, influencer collaborations, and personalized size recommendations.

Fashion Nova’s success is powered by Shopify Plus’s ability to integrate social media and streamline inventory management. The brand’s user-generated content galleries and influencer collaborations drive high engagement rates. Personalized size recommendations help reduce return rates and enhance customer satisfaction.

Blenders Eyewear

• Background: Blenders Eyewear sells vibrant, affordable sunglasses and goggles.
• Key Features: Interactive design tool, influencer marketing, and robust customer service.
• Metrics: Achieved a 35% increase in social media-driven sales and a 20% boost in conversion rates.
• Unique Elements: Customizable eyewear options, user-generated content, and high-quality product visuals.

Blenders Eyewear successfully leverages Shopify Plus to offer a personalized and engaging shopping experience. The brand’s interactive design tool and user-generated content drive high engagement rates. High-quality product visuals enhance the shopping experience and drive conversions.

Bombas

• Background: Bombas is a mission-driven brand selling high-quality socks and apparel.
• Key Features: Buy-one, give-one model, subscription service, and user-friendly design.
• Metrics: Increased subscription model uptake by 50% and donation of over 50 million pairs of socks.
• Unique Elements: Impact trackers, customer reviews, and detailed product care instructions.

Bombas has utilized Shopify Plus to build a socially responsible brand with a loyal customer base. The brand’s buy-one, give-one model resonates with customers, driving higher sales. Impact trackers and detailed product care instructions further enhance the shopping experience.

Skinnydip London

• Background: Skinnydip London sells quirky fashion accessories and lifestyle products.
• Key Features: Limited edition collaborations, seamless mobile navigation, and subscription boxes.
• Metrics: Boosted mobile conversion rates by 40% and increased average order value by 30%.
• Unique Elements: Custom illustrations, influencer campaigns, and AR product previews.

Skinnydip London utilizes Shopify Plus to offer unique and trendy products with a strong mobile presence. The brand’s limited edition collaborations and influencer campaigns drive high engagement rates. AR product previews provide an interactive shopping experience, enhancing customer satisfaction.

Outdoor Voices

• Background: Outdoor Voices sells activewear designed for recreation.
• Key Features: Interactive size guide, seamless checkout, and strong community focus.
• Metrics: Achieved a 30% increase in repeat purchases and a 20% boost in conversion rates.
• Unique Elements: Community events, user-generated content, and high-quality lifestyle imagery.

Outdoor Voices uses Shopify Plus to foster a community-driven shopping experience. The brand’s interactive size guide and seamless checkout process enhance customer satisfaction. Community events and user-generated content drive high engagement rates and repeat purchases.

Everlane

• Background: Everlane is a US-based clothes retailer founded in 2011, initially as an online-only store. The company experienced exponential growth in just a few years, with founder Michael Preysman being included in Forbes’ 30 Under 30 list for his work on “reinventing retail and eCommerce.”
• Key Features: Minimalistic design with high-quality imagery and intuitive flow.
• Metrics: Click-through rate improvement of 8% and increased conversion rate.
• Unique Elements: Neuralsearch system.

Everlane is a well-known eCommerce brand for its focus on innovation. In 2023, they began testing Neuralsearch, which combines traditional keyword matching with AI-based vector search and natural language understanding (NLU) to understand the context of user searches and recommend the right product. A move ahead of its time, as this is now exactly how Google and all LLMs recommend products.

Takeaway: You win by being fast and adaptable

Speed, not only the context of the website, but also adapting to innovation, is key to fast-moving Apparel and DTC brands. The website needs to be fluid, familiar, and fast, mimicking modern ‘swiping culture’ in how it presents content to users.

Common Elements of Successful Shopify Plus Stores

By examining these successful Shopify Plus stores, several common elements emerge:

• Exceptional Mobile Experience: Mobile-optimized sites are crucial for capturing the growing mobile shopper demographic.
• Innovative Use of Technology: Features like AR/VR, interactive design tools, and virtual try-ons enhance the shopping experience.
• Stellar Omnichannel Integration: Seamless integration across online and offline channels boosts customer satisfaction, especially if you’re using Shopify POS.
• Robust Customer Engagement: Interactive content, personalized recommendations, and community engagement drive customer loyalty.
• Efficient Operations: Advanced customization, automated workflows, and reliable performance ensure smooth operations.
• Headless Shopify: Some of the best-looking Shopify websites on this list, Gymshark, Bomabs, and Magda Bytrum, are headless.

Recent Shopify Plus features updates (Updated Jan 2026)

From enhanced AI-powered search and personalized recommendations to upgraded AR/VR capabilities and comprehensive global e-commerce support, Shopify Plus continues to provide the flexibility and performance businesses need to succeed.

• Shopify Sidekick is quickly becoming the default for getting things done quickly. Shopify AI assistants now support multi-step reasoning, image generation, voice & mobile prompting.
• The ongoing cycle of Shopify ‘Editions’ keeps rolling out, with over 150 updates across themes, APIs, and faster checkout & admin performance in the latest Winter 26' Edition.
• Expanded B2B & multi-entity support for Shopify Plus brands that expand internationally
• Shopify is continuing to roll out AI-powered tools internally and personalized recommendations via embedded agents.

All the major moves happening around Shopify are tied to how AI is changing Shopify Plus development and the way shoppers discover products. With the latest news of ChatGPT showing checkout in style, keep an eye out for how to optimize your site for AI SEO.

Conclusion

Shopify Plus continues to be a powerful platform for businesses aiming to scale their online presence. Its advanced features, exceptional support, and innovative capabilities make it an excellent choice for brands looking to grow. If you’re considering Shopify Plus for your business, explore our Shopify Plus development services to get started on your journey to success.

Contact us today to learn how we can help you harness the full power of Shopify Plus.