Leadership
The Four Fundamentals of Healthy Partnership
Post-Project Reviews: A Practical Tactic to Nurture Expertise
Learning is a foundational part of Gauge culture. In our ten years of business, we’ve learned the power of exposing ourselves to new ideas and perspectives. Inspiration can come from any corner, so we pull from a diverse range of resources across many industries and organizations. Innovation is especially important in eCommerce, so we make […]
We’re in the Business of Trust and Transformation
How to Set Up Facebook Ads in MailChimp
At Shero, we’re big fans of MailChimp. This marketing automation platform is known for its simple yet powerful email marketing tools. But did you know you can also use it to create and publish ads on Facebook and Instagram? There are some real benefits to using MailChimp instead of the standard Facebook and Instagram Ad […]
Value Pricing vs. Hourly Billing. Which is Better for Partnerships?
Building Your eCommerce Team: Foundations for Hiring
If you regularly read our blog, you know we place a lot of importance on hiring the right people at the right time. It’s a simple yet not-always-obvious truth: Your brand can’t grow unless your team does. Recently we stressed the importance of hiring an eCommerce Director to keep your business moving forward. We’ve also […]